Next in Media • 117 implied HN points • 19 May 23
- The TV writers are on strike, but certain creators like Emily Mariko and Jimmy Donaldson are still creating content.
- Marketers might start seeing these creators as viable alternatives once new episodes of popular TV shows run out.
- Creators like Mariko and Donaldson, along with their platforms, have a significant opportunity ahead of them during the writers' strike.