Thoughts on Writing β’ 419 implied HN points β’ 25 Oct 21
- The research study found that purpose-driven campaigns were less effective than non-purpose campaigns, but after filtering out 'weaker' cases, the best purpose campaigns showed more positive results.
- The response to the research was split, with purpose advocates emphasizing the positive findings, while purpose skeptics pointed out flaws in the methodology.
- The involvement of Danone in funding the purpose research highlights the importance of understanding the context and motivations behind research findings in the corporate world.