The hottest SEO Substack posts right now

And their main takeaways
Category
Top Technology Topics

Getting to 19,000 monthly clicks: Everything I've learned about SEO as a beginner

I Have No Idea What I'm Doing • 2 HN points • 03 May 23
🕹 Technology SEO
  1. To improve SEO, focus on creating relevant content, establishing website trustworthiness, and building backlinks.
  2. Consider keyword difficulty when choosing which keywords to target for better ranking on Google.
  3. Utilize tools like Ahrefs for keyword research, and use strategies like programmatic SEO and ChatGPT to optimize content creation and increase website traffic.

Drawing a summoning circle for qualified leads

Mehdeeka • 1 implied HN point • 06 Mar 24
💼 Business SEO
  1. MQL should be specific to your business, focusing on a mix of fit and intent for leads.
  2. Focus on quality over quantity when defining MQLs to ensure they are genuinely qualified leads.
  3. Consider using intent-based lead scoring and leveraging AI to prioritize leads based on their likelihood to convert.

Intermission: links to help you avoid work

Mehdeeka • 1 implied HN point • 06 Dec 23
💼 Business SEO
  1. The post shares fun links to help avoid work, including a Snoopy x Retrospekt collab.
  2. There's a debate about Meatball vs Worm being the nicknames of NASA logos.
  3. Head designer of Spotify Wrapped revealed details about the design process starting in June.
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You know what really shits me

Mehdeeka • 0 implied HN points • 12 Apr 23
💼 Business SEO
  1. Starting a marketing strategy based only on what successful large brands do may not work for smaller businesses.
  2. Investing in SEO and organic search may not always bring in customers as expected, especially for companies with less than $10M ARR.
  3. To improve marketing effectiveness, consider looking at the strategy evolution of companies a step ahead and collecting feedback directly from customer-facing teams.

All the things websites make you think about

Mehdeeka • 0 implied HN points • 27 Mar 23
🕹 Technology SEO
  1. Consider how much of the website you need to manage on your own to choose the right tech stack.
  2. Get input from various teams and plan for future functionalities and integrations in your website.
  3. Prioritize security and tracking measures like GDPR and analytics tools when building your website.

🧩 $5.5mil With Evergreen Niche That Always Sell For Print On Demand

Money Making Engineer (MME) Newsletter • 0 implied HN points • 05 Mar 24
💼 Business SEO
  1. Pets niche is evergreen and lucrative for online businesses, with examples like earning $5.5mil with print on demand products.
  2. Differentiation, SEO, and becoming a one-stop shop are key strategies to replicate success in the pets niche on platforms like Etsy.
  3. Exploring niche ideas, trends, and tools can help in finding success and profitability in the online pets niche market.

Reflecting on 2022

Eddie's startup voyage • 0 implied HN points • 25 Feb 23
💼 Business SEO
  1. Reflecting on 2022: The year had challenges, but also growth and progress. Acknowledging setbacks is important for personal growth.
  2. Focus on SEO and UX Research: Investing in SEO helped improve search rankings, while learning about UX Research expanded knowledge but lacked experience.
  3. Bootstrapping a startup is tough: Building a startup alongside a full-time job is challenging. Despite progress, achieving Product Market Fit remains a goal.

Today’s Top 5 HN posts

Top 5 HN Posts of the day • 0 implied HN points • 01 May 24
🕹 Technology SEO
  1. Today's top 5 HackerNews posts include topics like printing music with CSS Grid, the reclassification of marijuana by the US drug control agency, and the File Filesystem from 2021.
  2. Additional job opportunities mentioned include positions for managing teams, supercharging SEO for startups, and senior game developer roles, each tied to different Y Combinator batches.
  3. The post also shares the option to subscribe for more daily top 5 HackerNews posts, along with links to share on social media.

Capturing Global Interest: WordStream's Impactful Infographics and How You Can Emulate Their Success

Bold Begin • 0 implied HN points • 17 Jun 24
💼 Business SEO
  1. Infographics can be simple, short, colorful, yet full of meaningful content, and have the potential to drive a lot of traffic to your site.
  2. WordStream succeeded by choosing fresh, impactful topics for their infographics and using visually appealing, informative designs to convey their message.
  3. To make your infographics successful, utilize email outreach to target the right audience, collaborate with influential figures to promote them, and measure ROI to assess effectiveness.

Drive Success with These 9 Affordable Growth Tactics for Your Side Hustle

Bold Begin • 0 implied HN points • 15 Jun 24
💼 Business SEO
  1. Expensive doesn't always mean the best - even in digital marketing, high costs for SEO don't guarantee success. Cost-effective strategies can be just as effective.
  2. Different SEO tactics like content creation, resource page link building, broken link building, and the skyscraper technique can be affordable and impactful. It's about quality and strategy.
  3. Utilizing methods like link reclamation, getting interviewed on podcasts, email outreach, and acquiring editorial links can significantly benefit your website with minimal investment. Relationships and quality are key.

Interview with the Australian Writers' Centre

Solresol • 0 implied HN points • 15 Apr 24
🕹 Technology SEO
  1. The interview discusses the impact of ChatGPT, Anthropic, and other GenAI tools on jobs for writers.
  2. The conversation delves into topics like speech recognition and why SEO may be losing relevance.
  3. An interesting aspect explored is the connection between GenAI tools and the computer gaming industry.

The Existential Challenge for Search Engines

The Digital Anthropologist • 0 implied HN points • 25 Jul 23
🕹 Technology SEO
  1. Search engines face challenges similar to newspapers did with increasing ads and advertorial content, blurring lines between sponsored and genuine content.
  2. Consumers are now more aware of SEO tactics and the dominance of ads on search engines, leading them to seek valuable results on second or third pages.
  3. There's a shift in how people want and expect to search, leaning towards in-app search features and a desire for context-driven results over mere links.

How we got 60,000 users using SEO

Founders Confidential • 0 implied HN points • 20 Apr 24
💼 Business SEO
  1. To succeed with SEO, it's important to understand your audience and what they are searching for. Identify long-tail keywords with less competition to rank more easily.
  2. Creating high-quality, valuable content is key. Write articles that answer readers' questions and engage them, as this helps with both user trust and search rankings.
  3. Be patient, as SEO results take time. It might take several months for your articles to gain traction in Google search, but consistency in posting can lead to more visibility and domain authority.

✅ Monday briefing: BBC backlash, influence business, PR measurement, SEO and earned media, AI feedback, GPT-4 launch, AI goes mainstream, AI and PR workflow, and more...

Wadds Inc. newsletter • 0 implied HN points • 13 Mar 23
💼 Business SEO
  1. Public relations is often unfairly blamed for a company's problems. An example of this is the backlash against the BBC, which highlights the challenges of managing public communication.
  2. There's a push for better measurement in public relations. Companies need to focus on engaging their audience rather than just counting media mentions.
  3. AI tools, like GPT-4, are becoming more mainstream and are being used in everyday tasks. This includes helping people write appeal letters or generating ideas, showing how AI is changing how we work.

Using Redirects for Broad Search Terms

Talking to Computers: The Email • 0 implied HN points • 04 Mar 24
💼 Business SEO
  1. Redirects can help handle broad search queries better by sending users to optimized category pages instead of generic search results. This helps manage the overwhelming number of options users face.
  2. Using a smart layout with options for refining searches can improve user experience. It helps guide shoppers to what they're truly looking for rather than just presenting them with endless choices.
  3. A hybrid approach that combines category redirects with engaging banners might be more effective. This way, it keeps essential information visible and caters to user needs without overwhelming them.

The accidental ad tech founder: Eric Hochberger’s 20-Year bet on the open web

Simon Owens's Media Newsletter • 0 implied HN points • 03 Mar 26
💼 Business SEO
  1. A small SEO side hustle turned into a major ad-tech player after building its own header-bidding system, which sharply increased ad revenue and shifted the business from publisher to platform.
  2. The company now powers thousands of independent publishers and prioritizes serving creators over legacy media, operating at scale with a mid-sized team.
  3. The programmatic ad ecosystem is fragile and rapidly changing, with ‘made-for-advertising’ sites and Google’s AI-driven features able to shift traffic and wipe out publisher income quickly.

How To Write Money-Making SEO Content That Ranks In 2023 [3 Easy Steps]

B2B SEO & Growth with Annika Helendi • 0 implied HN points • 30 May 23
💼 Business SEO
  1. Aligning your content with current SEO best practices can boost website traffic, increase conversions, and elevate your status as a successful marketer.
  2. SEO best practices tend to become outdated every 6 months due to Google algorithm updates, competition, and new tools on the market.
  3. To write SEO content that ranks, choose topics close to the buying decision, study Google's first-page articles, and add more value with longer articles, FAQs, and better sources.