The hottest Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics

How Hollywood streamers should work with YouTubers

Simon Owens's Media Newsletter • 324 implied HN points • 31 Jan 25
💼 Business Media Marketing Advertising Content creation Streaming
  1. Hollywood streamers are looking to collaborate more with popular YouTubers, especially for unscripted projects. They might save money by licensing existing creators' content rather than creating new shows.
  2. Facebook groups are filling the gap left by local newspapers, providing communities with news and updates. However, these groups might lack the accuracy and depth of professional journalism.
  3. TikTok, especially BookTok, is driving more people to visit physical bookstores like Barnes & Noble. It's interesting how the platform encourages in-person shopping instead of just online sales.

Not another marketing trends report: I accidentally wrote this

The Social Juice • 41 implied HN points • 17 Jan 25
💼 Business Marketing Trends Advertising Consumer behavior Digital Media
  1. Brands are focusing more on real-life experiences instead of CGI and visual effects. Real events can engage customers just as strongly as elaborate digital fantasies.
  2. The lines between online and in-person experiences are blurring for Gen-Z. They still value real-world events but are motivated by how they can boost their online presence.
  3. AI in marketing is shifting from low-quality content to more creative, thoughtful pieces. It's about using technology to enhance storytelling and engage audiences better.

What happened in marketing: RIP TikTok, Instagram's weird redesign and next social media app

The Social Juice • 36 implied HN points • 19 Jan 25
💼 Business Marketing Advertising Social media Technology Consumer Trends
  1. TikTok is facing a potential ban in the US, but the app is still trying to keep its users engaged. Creators are moving their audiences to other platforms like Instagram and YouTube.
  2. Instagram's redesign has not been well received. Many users are complaining about the new changes, particularly how it displays liked Reels.
  3. Google is facing antitrust issues and struggles with maintaining its search market share. Their new policies and updates are causing confusion among advertisers.

Notes not from Cannes

Thoughts on Writing • 179 implied HN points • 24 Jun 24
🎭️ Culture Creativity Purpose Advertising Awards Diversity
  1. Purpose in marketing needs to be rigorously examined to ensure it genuinely makes a positive impact on society, beyond just emotional storytelling.
  2. Judges should be empowered to focus on creativity in awards, ensuring entries are judged based on creativity rather than personal criteria or biases.
  3. There is a concern that the focus on purpose and diversity in awards may be devaluing creativity and leading to work that is detached from what the public actually likes.
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What happened in marketing: 30 Days of TikTok, Ads on Threads and Reddit vs X

The Social Juice • 24 implied HN points • 26 Jan 25
💼 Business Marketing Social media Advertising Trends Politics
  1. Trump is starting to use TikTok for his messaging, which could impact how politics and social media mix.
  2. Threads is introducing ads, which means it’s becoming more similar to other social media platforms.
  3. Reddit is moving away from X (formerly Twitter) and this might change how users engage with different platforms.

Big as the what? Big as the Super Bowl: Marketing, Storytelling &...

The Social Juice • 17 implied HN points • 30 Jan 25
💼 Business Marketing Advertising Branding Storytelling Media
  1. Good brand storytelling is not just about being creative; it's important to have a clear strategy. A story that resonates can build trust and engage your audience.
  2. You should always focus on solving a problem your audience has when telling your brand story. This helps make the story relevant and valuable to them.
  3. When a brand fails at storytelling, it loses customer loyalty and trust. But if a business fails in its brand storytelling, it risks shutting down completely.

The Grand Stand

Computer Ads from the Past • 512 implied HN points • 21 Nov 24
🕹 Technology Gaming Devices History Advertising Innovation
  1. The Grand Stand is a joystick floor stand designed to improve comfort and control while gaming. It helps reduce wrist and elbow fatigue.
  2. It's made of solid wood with a nice finish and was available in two models with different prices. The stand elevates the joystick for better access.
  3. Computer gaming magazines in the early 80s featured this product, noting its benefits for improved gameplay and reduced discomfort.

Notebook: Bad News Day

Book Post • 628 implied HN points • 28 Jan 24
📰 News Journalism Local news Media industry AI Advertising
  1. Recent years have seen a significant decline in journalism, with many major news outlets facing layoffs and cutbacks.
  2. Local news has been especially hard-hit, with many newspapers closing down, leaving 'news deserts' in over 200 counties.
  3. The rise of artificial intelligence is also impacting journalism, with AI tools changing how news is consumed and altering the media landscape.

Google opens another traffic spigot for publishers

Simon Owens's Media Newsletter • 449 implied HN points • 22 Nov 24
💼 Business Media Advertising Publishing Finance Technology
  1. Google Discover is now a major source of traffic for publishers, but it may lead to less meaningful connections with their audiences. Publishers often end up serving low-quality ads to visitors who leave quickly.
  2. Podcasters are looking to change the trend of having the same guests on many shows to make interviews more unique and engaging. Many hosts are tired of recycled content that doesn’t stand out.
  3. Apple is starting to sell ads in Apple News directly, which could mean more revenue for publishers. This shift may help Apple balance its user privacy principles with the need to generate advertising income.

This politics newsletter was almost destroyed by Facebook's algorithm changes

Simon Owens's Media Newsletter • 349 implied HN points • 12 Dec 24
🇺🇸 U.S. Politics Media Business Technology Subscription Advertising
  1. Facebook's algorithm changes can seriously hurt online businesses. It happened to a politics newsletter that lost a lot of traffic and income overnight.
  2. Switching to a subscription model helped save the newsletter. This change allowed them to focus on their loyal readers instead of just chasing traffic.
  3. Building a direct relationship with subscribers is important. It helps secure income and creates a more dedicated community around the content.

Have purpose agencies forgotten how to do charity ads?

Thoughts on Writing • 379 implied HN points • 21 Mar 24
💼 Business Advertising Non-profit Marketing
  1. Ad agencies may need to relearn how to create impactful charity advertising as commercial clients shift away from social causes.
  2. Charity ads must strike a balance between emotive storytelling and responsible representation of the cause to avoid misrepresentation.
  3. Creating purposeful campaigns for charities requires a different approach compared to commercial brands, involving sensitivity and skill.

👑 5+ resources with the TOP creative ads

Business & Marketing with Nika • 39 implied HN points • 11 Aug 24
💼 Business Marketing Advertising Creativity Resources Trends
  1. You can find inspiring ads and creative work at places like Ad Creative Bank or the Ads of the World website. These resources showcase some of the best in advertising.
  2. The Cannes Lions Festival is a big deal for marketers, similar to the Oscars for movies. It's a great place to see top creative work and get inspired.
  3. If you're running online ads, check out the Meta Ads Library or Google's Ads Transparency Center to find creative examples in real-time.

was she born with it or was it god damn Maybelline?

Both Are True • 192 implied HN points • 30 Jan 25
🎭️ Culture Fashion Music Media Identity Advertising
  1. Commercial taglines and songs from childhood can stick with us and shape our lives in unexpected ways. They often act like the 'gospels' we learn from as kids.
  2. It's okay to admit that you don't know something. Society often pushes us to have all the answers, but not knowing can be a valuable lesson too.
  3. High school often teaches us strange ideas about relationships and sex that can stick with us as we grow up. Many of these lessons come from silly or inappropriate sources.

Meta's surrender, Walmart brand refresh and Heineken's brand genius

The Social Juice • 26 implied HN points • 14 Jan 25
💼 Business Marketing Branding Advertising Social media Trends
  1. Meta's recent changes haven’t affected most businesses because their content moderation was already lacking. Many users are concerned about hate speech and adult content getting out of control as Meta steps back.
  2. Walmart is refreshing its brand with small changes to appear more friendly, but it's more about their recent collaborations and less about a big transformation. This reflects the trend of brands wanting to look welcoming without really changing much.
  3. Heineken is working hard to connect with Gen-Z by addressing loneliness and promoting a positive drinking culture. Their creative campaigns are helping them stay relevant, even as younger audiences trend towards less alcohol consumption.

What happened in marketing: Meta trumps fact checking, TikTok shutdown and AdTech at CES

The Social Juice • 26 implied HN points • 12 Jan 25
💼 Business Marketing Advertising Technology E-commerce Media
  1. Meta is changing its policies around content moderation and fact-checking, which is causing concern among advertisers. They want more freedom and less control over what can be shared.
  2. TikTok is facing potential bans in the US due to national security worries, which has many users worried about the future of the platform.
  3. CES 2025 brought new advertising technologies and trends, showing a shift towards innovative ad solutions and increased spending, especially in online platforms.

Facebook's Challenges

In My Tribe • 379 implied HN points • 25 Oct 24
🕹 Technology Social media Content Moderation Advertising Artificial Intelligence
  1. Facebook struggles with content moderation because it has to balance user complaints. If they are too strict or too lenient, someone will be unhappy.
  2. Switching to a subscription model would likely not work well for Facebook since it would lose valuable user data that helps target ads.
  3. Facebook sees TikTok as a competitor and has changed its platform to reach users who want to connect with strangers, which has led to some issues with political content.

Semafor proved the haters wrong

Simon Owens's Media Newsletter • 399 implied HN points • 23 Oct 24
💼 Business Media Entrepreneurship Advertising Digital Subscriptions
  1. Semafor has grown significantly in just two years, with over 80 staff members and 750,000 newsletter subscribers. They stayed focused on key topics, keeping their costs low while attracting a valuable audience.
  2. Costco's magazine is more popular than many big-name publications because it delivers useful tips and highlights its vendors. It shows how a focused approach can yield success.
  3. Political Wire's successful subscription model offers extra content and perks for loyal readers. Building a strong community can really help in retaining subscribers.

Numlock News: October 24, 2023 • Moon, Scares, Deus Ex Machina

Numlock News • 707 implied HN points • 24 Oct 23
💼 Business Advertising Entertainment Real Estate Social media Research
  1. Author promoted the launch of their new book 'You Are What You Watch' and shared a discount code for purchases.
  2. Jump scares in horror movies have been declining since the mid-2010s, hitting a 20-year low in 2021.
  3. Growth of Korean AI-driven Bible chatbot service used by 20% of Protestant ministers to write sermons.

The Africa Smartphone Market Edition

Why is this interesting? • 361 implied HN points • 16 Oct 24
🕹 Technology Smartphones Branding Emerging Markets Advertising Market Trends
  1. Emerging markets have unique brand competition, different from the flashy campaigns seen in the U.S. It's often more about creativity and connecting directly with local consumers.
  2. Companies like Tecno are gaining popularity in Africa because they cater to local preferences, like multiple SIM slots, which appeal to users who need more connectivity options.
  3. Advertising in these markets tends to be more genuine and less polished, focusing on grassroots efforts rather than big budget promotions to grab attention.

#8: How to Blow $250 on Ads For Your Self-Published Book

Shades of Greaves • 412 implied HN points • 12 Jan 24
💼 Business Self-Publishing Advertising Book Sales Marketing Strategies Data Analysis
  1. The author tried investing $250 in ads for their self-published book but didn't see good returns, highlighting the challenges of advertising for self-published authors.
  2. Despite spending on ads, the author sold very few copies through Facebook and Amazon, underscoring the risk of not getting desired results from advertising efforts.
  3. Data from the failed ad campaigns is seen by the author as a way to learn and refine future advertising strategies, showing the importance of using past experiences to improve future marketing efforts.

Maxell's MF 2-DD Floppies

Computer Ads from the Past • 256 implied HN points • 01 Dec 24
🕹 Technology Computers Electronics History Innovation Advertising
  1. Maxell started in 1960 as a battery company and later became well-known for making storage devices like audio cassette tapes.
  2. The MF 2-DD floppies from Maxell were a product in their lineup, showcasing the evolution of computer storage over the years.
  3. Maxell has a rich history of innovation, being the first to produce certain types of batteries and tapes in Japan.

ObesityWeek and The Obesity Society - Part 1

Weight and Healthcare • 579 implied HN points • 25 Oct 23
🏥 Health Politics Weight Obesity Research Profit Advertising
  1. ObesityWeek is organized by The Obesity Society, serving the weight loss industry rather than focusing on supporting the health of higher-weight individuals
  2. The Obesity Society uses its research journal, Obesity, to publish articles that align with its weight-centric paradigm
  3. ObesityWeek is a lucrative event for The Obesity Society, with significant revenue coming from sponsors and exhibitors

Palantir Word Processing

Computer Ads from the Past • 128 implied HN points • 29 Jan 25
🕹 Technology Software History Advertising
  1. Palantir Word Processing was originally named 'Phoenix' but changed due to confusion with other products. The name 'Palantir' comes from a magical seeing stone in 'The Lord of the Rings.'
  2. The software was designed to be user-friendly, with features for beginners and advanced users. It aimed to make word processing easier and less intimidating for non-technical people.
  3. Despite some initial technical issues, once corrected, Palantir was praised for its ease of use and included features like mail-merge and excellent documentation.

What happened in marketing: TikTok ban, OpenAI expensive and Trends everywhere

The Social Juice • 44 implied HN points • 08 Dec 24
💼 Business Marketing Advertising Social media Trends Technology
  1. The US appeals court has upheld the TikTok ban, making it more likely that the app will have to be sold or face further restrictions in the country.
  2. OpenAI has launched a new, pricey subscription service called ChatGPT Pro, costing $200 a month, which offers advanced features for its users.
  3. Social media platforms like Pinterest and Google are sharing their trend predictions for 2025, indicating major shifts in how users will engage with content online.

Why adland snobs should relax and learn to love Status Quo

Thoughts on Writing • 319 implied HN points • 25 Jan 24
🎭️ Culture Advertising Music Social media Brand Strategy Creativity
  1. In the advertising industry, it's important to question assumptions and prejudices to stay grounded and relevant.
  2. Brands like M&S are adapting to changing consumer priorities by emphasizing value without compromising quality.
  3. Social media, influencers, and ordinary people play a significant role in shaping modern advertising strategies.

Expedited Vote for the January 2025 + Post Topic

Computer Ads from the Past • 128 implied HN points • 26 Jan 25
🕹 Technology Computing Marketing Advertising History Media
  1. The poll for January 2025 is only open for three days, so make sure to participate quickly. It's important for your voice to be heard in the decision-making.
  2. The author is facing some personal challenges that have delayed their updates. It's a reminder that everyone can go through tough times and it’s okay to share that.
  3. If you're interested in reading more about computer ads from the past, consider signing up for a paid subscription. It's a way to support the content and explore more history.

What happened in marketing: TikTok's last chance, ChatGPT hotline and LinkedIn's campaign manager makeover

The Social Juice • 31 implied HN points • 22 Dec 24
💼 Business Marketing Advertising Social media Consumer Trends Digital Strategy
  1. TikTok is facing potential bans as the US Supreme Court considers a case about it. Companies are trying to find ways to keep users engaged despite the uncertainty.
  2. ChatGPT has launched a hotline, allowing people to interact with AI in new ways, which could change customer service and support.
  3. Platforms like LinkedIn and Instagram are updating their features to help marketers better reach their audiences, including new ad tools and insights.