The hottest Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics

OSD 264: Fully ad-o-matic

Open Source Defense • 38 implied HN points • 11 Mar 24
💼 Business Startups Advertising
  1. Simple rules can have significant effects - like how gun retail is limited by the requirement to ship to an FFL, hindering modern advances.
  2. Opportunities arise in niches - focusing on success even within a small niche can lead to overall growth and expansion rather than exclusion.
  3. There is a positive change happening - gun culture is starting to blend into mainstream industries, with more support and interest becoming evident.

POV > AI

The Intersection • 118 implied HN points • 16 Jan 24
💼 Business Creativity Marketing Advertising Cost Analysis
  1. A unique point of view can be more valuable than relying solely on AI for creative work, showcasing the importance of human creativity and perspective.
  2. The creative process, involving brainstorming, team collaboration, idea refinement, and client communication, can be greatly expedited by leveraging AI tools.
  3. Creatives with experience have a wealth of ideas and insights stored in their 'drawers' of knowledge, allowing them to quickly adapt and innovate, providing a distinct value compared to AI.

Alison.AI analyzes your creative to ensure real conversion

Startup Strategies • 42 implied HN points • 04 Mar 24
💼 Business AI Startup Advertising Funding Technology
  1. Alison.AI, founded by Asaf Yanai and Koby Berkovich, uses AI to optimize video advertising by analyzing competitors' successful creatives. They offer a suite of tools for enhancing the video creation process from ideation to production.
  2. Alison.AI stands out by focusing on video creative analysis, providing data-driven insights for optimizing video ads and streamlining advertising campaign briefs with the SmartBrief feature.
  3. The startup secured a significant $5.1 million pre-seed funding round, with investors like a16z, and has shown impressive growth by analyzing millions of creatives, identifying key features, and working with major companies in the digital marketing space.
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Biden White House and Big Disinformation Have Policies to Ban “True Content” on COVID Vaccines

The DisInformation Chronicle • 760 implied HN points • 21 May 23
📰 News Politics Social media Pharmaceuticals Advertising Censorship
  1. Social media companies censor 'true content' on vaccines in line with government and pharma interests
  2. Big Pharma spends millions on social media ads while platforms regulate vaccine 'misinformation'
  3. There's a conflict in regulating pharma 'misinformation' on social media while Pharma is a major advertising client

One of the biggest mistakes newsletter writers make

Simon Owens's Media Newsletter • 798 implied HN points • 28 Apr 23
💼 Business Marketing Monetization Entrepreneurship Sponsorship Advertising
  1. Newsletter writers should reintroduce themselves at the beginning of each newsletter to provide context for new subscribers.
  2. Content monetization is easier than ever, but building an audience is becoming more challenging for creators.
  3. To increase sponsorship revenue, consider strategies like recruiting sponsors from your own audience, joining ad exchanges, and hiring sales staff.

On the arrogance (and stupidity) of Pfizer's Super Bowl ad - PART TWO

Unreported Truths • 58 implied HN points • 14 Feb 24
💼 Business Pharmaceuticals Marketing Leadership Stock Market Advertising
  1. Pfizer's Super Bowl ad highlighting its history and association with great scientists received mixed reviews, with many criticizing it as overreaching and lacking in substance.
  2. Pfizer, though a major pharmaceutical company, was not historically known for scientific leadership, until it partnered with BioNTech for the creation of the COVID-19 mRNA vaccine.
  3. Despite initial success and recognition, Pfizer's stock price and reputation have suffered due to waning effectiveness of mRNA vaccines and lack of scientific advancements compared to competitors.

Here’s What Happened: Paid Social rises, TikTok Bill passes & LinkedIn’s UGC Success

The Social Juice • 24 implied HN points • 17 Mar 24
🕹 Technology Social media Marketing AI E-commerce Advertising
  1. Paid Social witnessed significant growth with new updates and features, benefiting marketers looking to leverage social media platforms for advertising.
  2. Legislation around apps like TikTok and changes in social media platforms, such as Instagram and LinkedIn, continue to impact the digital landscape and user experience.
  3. LinkedIn offering 250 AI courses for free until April, showcasing a commitment to providing educational opportunities and fostering skill development among users.

State Farm & Jake From State Farm on TikTok

Good TikTok Creative • 58 implied HN points • 09 Feb 24
💼 Business Marketing Advertising Insurance TikTok
  1. State Farm has been successful in leveraging TikTok for marketing their brand and Jake from State Farm as a character.
  2. State Farm created a campaign around a fake film called "Agent State Farm" for the Super Bowl, starring Arnold Schwarzenegger and Jake from State Farm.
  3. By utilizing TikTok, State Farm has managed to create engaging content and build brand consideration among consumers in a competitive insurance market.

Amazon's $43B ad business, explained

SatPost by Trung Phan • 329 implied HN points • 01 Sep 23
💼 Business Advertising E-commerce Digital Tech Investing
  1. Amazon's ad business has grown significantly, reaching a revenue run rate of $43 billion annually, surpassing other social media platforms.
  2. Amazon's shift towards embracing ads was influenced by the need to reduce dependence on Google search slots and utilize its valuable first-party transaction data.
  3. Amazon ads have become highly profitable and could rival its AWS business in terms of generating absolute profits, signaling a significant shift in the digital advertising landscape.

Here’s What Happened: TikTok Ban, Reddit Pro, Outages and the best Ads of the week

The Social Juice • 24 implied HN points • 10 Mar 24
🕹 Technology Social media AI Marketing Advertising Data Analysis
  1. There is speculation about a TikTok ban in the US, with a possible crackdown bill in discussion.
  2. Reddit introduced Reddit Pro, a new social and data toolkit for businesses.
  3. Several major platforms like Facebook, Instagram, LinkedIn, and YouTube experienced global outages recently, impacting user experience.

Slise.xyz Q4 2023 Investor Updates — Year Wrapped

Oleksii Sidorov • 72 implied HN points • 10 Jan 24
💼 Business Startups Advertising Cryptocurrency Market Trends Revenue growth
  1. 2023 was a challenging but successful year for Slise.xyz, establishing a strong brand.
  2. In 2024, Slise.xyz aims to introduce a single mediation protocol for Web3 advertising, maximizing revenue and minimizing risks for all participants.
  3. Anticipate market moves in 2024, with a surge in Solana volume and new budgets driving growth opportunities.

مستاجرها! هرچه زودتر باید خانه بخرید قبل از این‌که خیلی دیر شود

DiGiTalk Newsletter • 39 implied HN points • 11 Feb 24
💼 Business Marketing Social media Content creation Advertising Entrepreneurship
  1. Consider transitioning from renting to homeownership sooner rather than later
  2. Not all businesses benefit equally from social media platforms like Instagram; some should explore alternative communication channels in their marketing strategies
  3. Constant algorithm changes, increasing competition, slow growth, and rising advertising costs on social media platforms can pose challenges for many businesses

Creator News Roundup: 01/08/2024

Cosmos • 59 implied HN points • 08 Jan 24
🕹 Technology Creators AI NFTs Social media Advertising
  1. Atmosfy launched a $500,000 creator fund to support travel influencers, merging TikTok with Foursquare idea
  2. Creators are developing AI chatbots clones to interact with their audience, like Kaitlyn Siragusa's AI version that earned $34,000 in 24 hours
  3. Advertisers are finding it easy to shift ad budgets to creator content, with a significant percentage planning to increase investment in creator content

Here's What Happened; Reddit IPO, Walmart-AdTech Revolution & New Marketing Guides

The Social Juice • 24 implied HN points • 25 Feb 24
💼 Business Marketing Advertising E-commerce Acquisitions
  1. Recent updates include Reddit's IPO details, Meta expanding Creator Marketplace, and Walmart's acquisition of VIZIO to boost AdTech.
  2. Pinterest's unique B2B campaign mix, X offering new features for non-premium users, and TikTok's global advancements are trending in the marketing world.
  3. Various agencies are making significant moves, like Build-A-Bear naming KNOWN as its Agency of Record and Mod Op acquiring Red Tettemer O'Connell+Partners.

The Magnet 75

The Magnet • 334 implied HN points • 21 Feb 23
🔬 Science UFOs Cognitive Biases Advertising
  1. The U.S. has shot down 4 unidentified aerial objects recently.
  2. Baader-Meinhof phenomenon involves suddenly noticing something more often after learning about it.
  3. Pitted Windshield Panic of 1954 was caused by normal driving conditions, not cosmic threats.