The hottest Sales Substack posts right now

And their main takeaways
Category
Top Business Topics

Why some data companies struggle to sell to the financial markets

The Data Score • 138 implied HN points • 18 Apr 23
💼 Business Data Finance Market Investment Sales
  1. In the financial market, selling data can be difficult if data companies don't align their products with the specific needs and capabilities of asset managers
  2. Understanding different types of asset managers and their unique requirements is crucial for data companies to succeed in selling to the financial markets
  3. Data companies must consider financial market outcomes and work backward from there to create data solutions that meet the demands of their clients

Avenged Sevenfold, P.O.D., Staind

Stream N' Destroy • 58 implied HN points • 05 Oct 23
🎶 Music Charts Albums Music videos Sales
  1. The post discusses recent music video and album charts for Avenged Sevenfold, P.O.D., and Staind.
  2. There are updates on recent music industry signings, like Alex Vile with Paladin Artists and Bloom with Pure Noise Records.
  3. The post highlights the top Hard Rock and Metal music videos and albums in the US and UK, featuring various popular artists like Sleep Token, Linkin Park, and Staind.

Referral Sales + Importance of Content Distribution + GTM Miro Templates

Startup Business Tips 🚀 • 8 implied HN points • 02 Mar 24
💼 Business Sales Marketing Startup Content Distribution Growth Strategies
  1. Referral sales is a powerful strategy to get intros and referrals with the right 'sales blurbs' from warm leads, helping build trust and increase win rates.
  2. Successful content marketing involves thorough research, planning, creation, distribution, and optimization, with distribution being as crucial as creation.
  3. Utilizing GTM Miro Templates can streamline processes like building ideal customer profiles, crafting messaging, designing homepages, and creating sales decks.

Generative AI will not kill the sales profession...

EarlyGTM | Craft Ventures • 117 implied HN points • 31 May 23
💼 Business Sales AI Impact Customer success
  1. Generative AI will have profound impacts on the economy, but won't replace sales professionals soon due to the complex nature of sales cycles.
  2. The intricate steps of the sales cycle require human guidance to avoid 'lossiness' between interactions that AI cannot manage effectively yet.
  3. AI can assist in sales processes, but trust in human sellers is essential for revenue goals, as AI lacks the social, nuanced aspects crucial in high-stakes sales.
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🙌🏽 Community spotlight: hottest AI startups & tools, funds that lead pre-seed rounds, term sheet guide, VC trends, Barbie and more

Lolita's Newsletter • 98 implied HN points • 02 Jul 23
💼 Business Startups Funds Community Venture Capital Sales
  1. Monthly newsletter for underestimated founders, funders, and friends with curated insights and resources
  2. Importance of leaning on community for personal and professional success, highlighted with examples like Beyoncé and Barbie
  3. Announcements of funds raised by various ventures and empowerment initiatives for underrepresented founders

What it means to be an interim leader; Early stage Enterprise sales tactics; How to retain top talent

Femstreet • 18 implied HN points • 07 Jan 24
💼 Business Leadership Sales Talent Management Open Source Communication
  1. Being an interim leader is like a guest star appearance in your favorite TV show.
  2. Early stage enterprise sales tactics include not having a VP of Sales in seed-stage startups and focusing on wedge strategies.
  3. Retaining top talent involves creating shared benefit quadrants to move the organization forward efficiently.

Diary Entry #2: Discovery Numbers (And a Quick Favor)

Shades of Greaves • 39 implied HN points • 22 Oct 23
💼 Business Marketing Publishing Advertising Sales Self-Publishing
  1. The author's book has launched on Reedsy Discovery, a platform connecting authors with readers. Getting support through upvotes, comments, and reviews can help increase visibility for the book.
  2. Paid press opportunities like Reedsy Discovery can cost money but may lead to more book sales and broader exposure. For instance, with a $50 cost, selling 10 books could break even and expand the book's reach.
  3. Free press through interviews, newsletter features, and social media shoutouts has been crucial in promoting the author's book, demonstrating the value of media coverage in reaching potential readers.

Account Based What?

42 Slash • 98 implied HN points • 11 May 23
💼 Business Marketing Sales Campaigns Technology
  1. ABM is about focusing on your top dream accounts with sales leading the way
  2. Start small with 1 BDR and 1 Marketer for a pilot campaign
  3. ABM success comes from targeted account lists, personalized creatives, and leveraging events for face-to-face interactions

Sales Qualification: Sales Discovery Calls + Qualification Frameworks + 21 Sales Discovery Questions

Startup Business Tips 🚀 • 8 implied HN points • 17 Feb 24
💼 Business Sales CRM Product Marketing
  1. Qualifying a lead involves determining if both the lead and your product are a good fit, making it a mutual decision to invest time in the sales process.
  2. Sales qualification frameworks like MEDDIC, SPIN, SUGAR, and SPICED provide structure for the sales process, improve pipeline quality, and help create a shared understanding internally.
  3. Sales discovery calls are crucial for properly qualifying leads, and using the right discovery questions in a 2-step sales process ensures a focused approach, personalized demos, and involvement of relevant stakeholders.

Services That Scale

Build To Scale • 19 implied HN points • 14 Dec 23
💼 Business Entrepreneurship Management Startups Sales Customer Service
  1. Professional services can be a significant revenue enabler and differentiator for enterprise software companies.
  2. Implementing a 'Concierge' offering can help address customer challenges and lead to larger subscription deals.
  3. Offering hands-on assistance during implementation and troubleshooting can increase customer satisfaction and improve product-market fit.

Demand Generation Demystified

42 Slash • 78 implied HN points • 27 Apr 23
💼 Business Marketing Sales Product Marketing Customer Acquisition Brand
  1. Demand Generation is not just about creating content and hoping for leads, it's broader and includes customer acquisition and infrastructure.
  2. Marketing in a B2B company should be structured around three main pillars: Demand Generation, Brand, and Product Marketing.
  3. Product Marketing is foundational to a company as it connects various functions like Sales, Product, Marketing, and Customer Service.

Lessons On Advertising From Across The Atlantic

WriMoReMo • 7 implied HN points • 12 Feb 24
💼 Business Advertising Marketing Sales Finance Consumerism
  1. People around the world share common emotions like happiness, sadness, and fear despite playing life's game on different boards.
  2. America has a deep-seated culture that resists centralized power and favors institutional proliferation, with capitalism being a prominent 'god'.
  3. American business thrives on a combination of sales, service, marketing, value creation, and finance, shaping a society deeply rooted in consumerism and desire creation.

"Sell me this Pen"

Achee Alpha • 6 implied HN points • 16 Feb 24
💼 Business Sales Marketing Startups Books Product Development
  1. Stop selling and start helping when it comes to sales. Position yourself as an experienced guide to the buyer to win them over.
  2. Understand the buyer's problems, pains, and other solutions they have considered before making your case for your product or service.
  3. Don't just assume buyers know how to make the right decision. Teach them how to buy by presenting your solution as the best choice among their options.

Guide #8: Best practices for choosing your marketing channels

Tiny Empires • 36 implied HN points • 16 Aug 23
💼 Business Marketing Entrepreneurship Sales Strategy Customer Acquisition
  1. Focus on marketing channels that give you the best return on investment for your time as a solo-founder.
  2. Be very targeted in your marketing efforts and ask yourself how much it costs to acquire a customer for each channel.
  3. Choose 2-3 marketing channels to focus on, consider direct sales outreach, and think creatively about where your ideal customers are.

Why Your 'Disruptive' Product Isn't Getting Traction

Superfluid • 39 implied HN points • 02 Aug 23
💼 Business Startups Marketing Sales Product Development Market Analysis
  1. Changing consumer behavior is hard for startups, and it takes more than just a good product to do it.
  2. Before building a product, understand the market deeply, including the barriers to change and existing strategies.
  3. To succeed, focus on what you're really selling, craft a smart GTM strategy, and work progressively to change the market.

Losing always sucks. Even writing this sucks

Brick by Brick • 45 implied HN points • 05 Jul 23
💼 Business Sales Engineering Value Execution Customer Insights
  1. Losing sales opportunities can be a great learning opportunity for both sales and engineering teams.
  2. Sales losses can occur due to reasons like lack of alignment with customer needs, inadequate value proposition, and price constraints.
  3. To learn from sales losses, it's important to assess gaps in perceived value, interview customers for insights, and continually review reasons for lost deals.

Influencer marketing may not be a good fit for your developer-focused startup

thedevmarketer • 39 implied HN points • 17 Jul 23
💼 Business Marketing Startups Community Sales Content
  1. Influencer marketing may not work for developer-focused startups with specialized solutions and top-down strategies.
  2. Consider alternative community-building strategies like podcasts, workshops, and articles for reaching the right target audience.
  3. Community involvement goes beyond influencers and should focus on engaging relevant communities for your product.

Introducing WhatsApp Domination: The All In One Course to Monetize WhatsApp.

Day One • 579 implied HN points • 10 Jul 20
💼 Business Marketing Sales E-commerce Entrepreneurship Course
  1. To make money on WhatsApp, focus on effective strategies beyond just posting products or sending broadcast messages.
  2. Module One of the course teaches essential steps to grab attention on WhatsApp, like avoiding common mistakes and building an audience.
  3. Module Two covers creating sales-driven content and understanding key principles to sell more effectively to your WhatsApp audience.

The perfect cold email: TAPSA framework, trigger events & tips on CTAs, subject lines, and copywriting

Startup Business Tips 🚀 • 21 implied HN points • 23 Sep 23
💼 Business Marketing Sales Entrepreneurship Communication Tips
  1. The TAPSA Cold Email Framework consists of Trigger, Assume Pain, Solution, Action, and a good opener is crucial for a buyer-centric approach.
  2. Cold emails require concise copywriting, creative subject lines, clear CTAs, and leverage trigger events for relevance and engagement.
  3. Use trigger events to identify prospects interested in your product, connect with their needs, and structure your email opener effectively.

Interview with the vampire (I mean, 🦇sales person🦇)

Mehdeeka • 2 implied HN points • 13 Mar 24
💼 Business Sales Marketing CRM Lead Generation
  1. Understanding your ideal customer and market segmentation is crucial in setting up an effective outbound sales motion.
  2. In outbound sales, incorporating multiple communication channels like calling, emailing, texting, LinkedIn messaging, voice messaging, and video can significantly increase conversion rates.
  3. Having a clear path for follow-up, being ready to pivot strategies, and testing various approaches are key to success in outbound sales.

My Chem, Alestorm, Ghost

Stream N' Destroy • 39 implied HN points • 04 Apr 23
🎶 Music Concerts Sales Charts Certifications
  1. The post discusses recent attendance and ticket sales of various hard rock, metal, and punk artists worldwide.
  2. It mentions top performers like Red Hot Chili Peppers, My Chemical Romance, Paramore, and Linkin Park.
  3. The post also highlights Brit sales certifications for bands like AC/DC, Bring Me The Horizon, and Rammstein.

PARAMORE By The Numbers

Stream N' Destroy • 39 implied HN points • 28 Feb 23
🎶 Music Streaming Social media Sales Albums
  1. Paramore has a huge online following with millions of listeners and social media followers.
  2. Their top songs like 'Misery Business' and 'Still Into You' have hundreds of millions of views and streams.
  3. Paramore has achieved multiple platinum and gold certifications for their albums and singles.