The hottest Influencers Substack posts right now

And their main takeaways
Category
Top Culture Topics

Why games get big post-release discovery boosts

The GameDiscoverCo newsletter • 235 implied HN points • 10 Apr 23
🕹 Technology Gaming Influencers Mobile games Digital Platforms
  1. Games can experience surges in popularity post-release due to factors like multiplayer additions and influencer attention.
  2. Steam wishlist conversion rates may vary slightly based on the age of the wishlist, but older wishlists still have good potential for conversion.
  3. Different strategies, such as launching at 1.0, adding multiplayer features, or aiming for viral multiplayer success, can lead to post-release boosts in game discovery.
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"More work isn't the answer," advises Women's Running, this time using an "influencer" who shares a name with a leading asswipe manufacturer

Beck of the Pack • 98 implied HN points • 31 Jan 24
🎭️ Culture Running Influencers Fitness Media Gender
  1. Women's Running suggests that more work may not be the solution for improving running performance
  2. The article criticizes the influence of 'influencers' in the fitness industry
  3. It questions the credibility of articles that promote shortcuts or 'hacks' in athletic training

Can you conquer the world with your "faceless" brand? 🥷

Business & Marketing with Nika • 19 implied HN points • 23 Jun 24
💼 Business Marketing Branding Entrepreneurship Influencers Product Strategy
  1. You can succeed with a brand even if you are not famous. Many unknown brands can become popular with hard work and smart strategies.
  2. Having a product that solves a problem is very important. People value items that truly help them.
  3. Good storytelling and interesting branding can make a faceless brand more relatable. It's about connecting with people, even without a visible creator.

The lucrative business of lying to you about AI [Finance Fridays]

Technology Made Simple • 159 implied HN points • 20 May 23
💼 Business Technology Finance Media Marketing Influencers
  1. AI Misinformation, whether positive or negative, creates urgency, distorts expectations, and glamorizes certain factors to profit off misleading the public.
  2. Both AI hype and criti-hype follow a playbook of generating emotional responses in individuals to make sales, leading to financial gain for those spreading misinformation.
  3. Misinformation about AI can hide real issues within the system, making it challenging to address genuine concerns and improvements.

The rebirth of Xiaohongshu

Tech Buzz China Insider • 159 implied HN points • 17 Feb 23
🕹 Technology E-commerce Marketing Influencers Live Streaming User Experience
  1. Xiaohongshu has significantly changed its user profile and doubled its monthly active users since mid-2020.
  2. The platform's monetization strategy has shifted, focusing on new advertising formats and easier ways for content creators to monetize.
  3. Balancing commercialization and user experience remains a key challenge for Xiaohongshu.

Do Influencers Pass the Artist Test?

Litverse • 99 implied HN points • 14 Aug 23
🎨 Art & Illustration Influencers Artists Creativity Influence Spirituality
  1. The influencer industry is a huge business with some individuals worth millions, representing a new form of rebellion and artistic expression.
  2. Artists create within the collective but their creations stand outside it, providing a unique perspective that influences and inspires others.
  3. Influencers can be seen as Classicists in the art world, creating pieces that maintain the structure of their influence and resonate with the collective, but questions remain about their deeper spiritual purpose in creation.

China’s rumored new internet regulation has pro-government influencers worried about safety

Wenhao’s news blog • 78 implied HN points • 18 Oct 23
🌍 World Politics Internet regulation Social media Influencers Government Control Freedom of Speech
  1. China is rumored to introduce an internet regulation requiring influencers to display their real names, causing concern among pro-government figures.
  2. The potential new rule may impact influencers who create content on politics, finance, or entertainment.
  3. There are worries that the real name display requirement could lead to cyberbullying, harassment, and potential safety threats for influencers and their families.

How influencers are stealing from you[Finance Fridays]

Technology Made Simple • 79 implied HN points • 18 Mar 23
💰 Finance Scams Courses Economics Influencers
  1. Influencers often sell false promises to make money, especially in fields like AI and machine learning.
  2. Scam courses claim to provide huge returns with minimal effort or investment, but in reality, expertise is developed through practice and experience.
  3. Beware of 'super simple' methods that promise quick success; if something is easy and profitable, there will be a lot of competition, driving down profits.

Rise of the Artificial Influencer

John Mayo-Smith's Substack • 79 implied HN points • 17 Jan 23
🕹 Technology AI Advertising SEO Influencers Data
  1. Advertising, SEO, and Artificial Influence are all methods to grab attention for products or services.
  2. AIs are starting to exhibit brand preferences, like humans do, affecting the way they provide recommendations and influence choices.
  3. Influencing AIs involves understanding their training data and providing reliable, consistent, and trustworthy information to align with their preferences.

How can we get the world to talk about factory farming?

Open Philanthropy farm animal welfare research newsletter • 6 HN points • 27 Jun 24
🌞 Climate & Environment Animal Welfare Media Influencers Narrative Advocacy
  1. Silence favors the status quo, making it vital to bring attention to issues like factory farming to create change.
  2. Media coverage of factory farming has not grown significantly, highlighting the need for innovative tactics to increase visibility.
  3. Engaging influencers, providing credible data, and focusing on newsworthy angles can help spark conversations about factory farming.

The Andrew Tate Conundrum

Anxiety Addiction & Ascension • 39 implied HN points • 12 Sep 23
🎭️ Culture Social Issues Media Influencers Society
  1. Andrew Tate is considered divisive within different ideological circles, being seen as either a savior or a criminal.
  2. The case against Andrew Tate is questioned due to flimsy evidence and potential ulterior motives behind his prosecution.
  3. Andrew Tate's extreme persona and views are seen as a reaction to the societal shift towards a more feminized culture.

I’m a copycat 🙀 — Bandwagon effect

10x your mind • 99 implied HN points • 07 Jul 22
🎭️ Culture Trends Social media Influencers Pop culture
  1. The bandwagon effect is when people follow trends or make decisions based on what others are doing, without considering personal preferences.
  2. It's important to distinguish between following popular opinions and seeking expertise when making decisions, especially in high-stakes situations.
  3. While we may naturally tend to follow the crowd, we can use the bandwagon effect positively by surrounding ourselves with people who inspire us and help us grow.

Creator Economy: 01/22/2024

Cosmos • 19 implied HN points • 23 Jan 24
🕹 Technology Creators Monetization Video Social media Influencers
  1. MrBeast is exploring monetization on X platform and made $250,000 from his first video, sparking skepticism and speculation.
  2. MrBeast may close a $100 million TV show deal with Amazon, possibly luring fans to Prime from YouTube.
  3. Creators in the digital space are advocating for fair pay and transparency, with resources like 'Fuck You Pay Me', 'creators.org', and 'Creators Guild of America'.

Coolest Folks I Discovered in 2023

polymathematics • 19 implied HN points • 31 Dec 23
🎭️ Culture Influencers Society Creativity Media Innovation
  1. Discovering brilliant people can lead to new insights and ideas. It's great to explore different perspectives from various experts.
  2. Connecting with creative individuals can enhance personal and professional growth. Engaging with their work may inspire your own projects.
  3. Building a diverse network brings unique opportunities. Meeting people with different skills and experiences can open doors for collaboration and innovation.

Lessons learned about influencer marketing in developer-focused companies

thedevmarketer • 19 implied HN points • 05 Jul 23
💼 Business Marketing Influencers Collaborations Management Partnerships
  1. Product-led growth blurs B2B and B2C marketing channels, with B2B companies now venturing into influencer marketing on platforms like YouTube and TikTok.
  2. Influencer marketing is thriving in developer-focused companies, with channels like YouTube being popular among developers.
  3. Paid distribution is crucial in niche fields like Kubernetes or ML Ops for sustained impact, and choosing influencers wisely based on audience quality is key for successful campaigns.

Four days without phones

Links I Would Gchat You If We Were Friends • 19 implied HN points • 18 Sep 23
🎭️ Culture Technology Influencers History Social media Food
  1. The experience of being without phones for four days was challenging and uncomfortable, emphasizing reliance on technology for basic functions like time and navigation.
  2. Spending time without smartphones led to a greater reliance on in-person interactions with strangers for basic needs like directions and recommendations.
  3. Despite initial intentions to disconnect, the allure of smartphones and the convenience they bring made it difficult to make a permanent switch to a simpler phone.

The photo that kept me up at night

Links I Would Gchat You If We Were Friends • 99 implied HN points • 08 Jan 21
🇺🇸 U.S. Politics Social media Extremism Protests Influencers Censorship
  1. The online platforms play a significant role in amplifying extremist voices by providing them with a stage and an audience.
  2. The article mentions a deconstruction of credit card points that sheds light on the illusions within our economic system.
  3. The essay explores the pressure of maintaining an ideal social media persona and the struggle with context collapse in the digital age.

The seven circles of Clubhouse hell

Links I Would Gchat You If We Were Friends • 79 implied HN points • 05 Mar 21
🎭️ Culture Social media Influencers Podcasts Internet Trends NFTs
  1. The author discusses their experience and thoughts on the social media platform Clubhouse, highlighting conflicting opinions and their decision to finally join.
  2. The post includes intriguing content recommendations, such as a profile of a YouTube star and an article on the impact of COVID-19 on sign language.
  3. There are additional sections promoting different podcasts, articles, and music, which provide a range of interesting reads and listens.

If that sounds cool and fun to you

Links I Would Gchat You If We Were Friends • 59 implied HN points • 16 Apr 21
🎭️ Culture Social media Influencers Consumerism Globalization
  1. The market for faux-liquor or non-alcoholic beverages is vast, with products like Töst, Seedlip, Lyre's, and others being marketed mainly on Instagram.
  2. Many products fall under the 'Instagram brands' category, characterized by minimalist branding, direct-to-consumer models, and high price points, appealing to a specific demographic.
  3. There is a trend on Instagram towards products with aspirational consumerism, wellness themes, and pastel branding, often aimed at the 30-something middle-class demographic.

In Defense of Obnoxious Influencers

Jon’s Substack • 2 HN points • 01 May 24
🎭️ Culture Social media Influencers Youth Trends Digital economy Cultural criticism
  1. Many young people today aspire to be influencers, which may seem trivial compared to traditional careers, but it's a sign of changing times. They are learning to monetize their interests and create their own opportunities.
  2. Influencers can be seen as part of a new wave of digital entrepreneurship, allowing anyone to turn a hobby into a business with less barriers than before. This reflects a shift towards more freedom in how people choose to earn a living.
  3. Having more niches and diverse paths for success in society can lead to a more vibrant and stable community. Embracing this change could help empower more individuals to follow their passions and create value.

Checking in with the real housewives of QAmom

Links I Would Gchat You If We Were Friends • 39 implied HN points • 13 Nov 20
🎭️ Culture Social media Influencers Conspiracy Theories Internet culture Media Analysis
  1. Instagram influencers may unknowingly promote QAnon conspiracy theories by using hashtags and catchphrases associated with it.
  2. Some QAnon adherents are doubting their beliefs after the election while others are intensifying their commitment, as seen through platforms like Parler.
  3. The future behavior of Instagram influencers who mix lifestyle content with QAnon messaging will be intriguing to watch post-election.

A waste of time and money

Klement on Investing • 2 implied HN points • 15 Mar 24
💰 Finance Investing Influencers Market Performance Financial advice Social media
  1. A new study shows that financial influencers on StockTwits often provide recommendations that lead to underperformance in the market.
  2. Only a minority of financial influencers are able to outperform the market, with a significant portion actually having negative performance.
  3. Users tend to follow financial influencers who echo their own sentiments, leading to a cycle of poor recommendations and wasted time and money.

The Ethics of Influencer Technology: Balancing Privacy, Profitability, and the Role of shipto.me

The SHIPTO.ME Blog • 1 HN point • 16 Jun 23
🕹 Technology Ethics Privacy Profitability Influencers Data
  1. In influencer technology, privacy and profitability are key concerns for users to consider.
  2. Influencers can manipulate behavior by endorsing products, sometimes resulting in negative outcomes for their audience.
  3. It's important to be cautious when using influencer platforms, follow genuine influencers, question content authenticity, and understand privacy policies.