Business Breakdowns • 334 implied HN points • 09 Jan 24
- The Trade Desk helps ad agencies spend their budgets more effectively by providing a platform for optimizing programmatic advertising.
- The company focuses on building strong, recurring relationships with buy-side agencies, leading to a high customer retention rate.
- The Trade Desk functions as a data management platform, enabling efficient real-time bidding and liquidity in the digital advertising market.