The hottest Public Relations Substack posts right now

And their main takeaways
Category
Top Business Topics

✅ Monday briefing: Front page campaigning, image rights, reputation tracking, #PlattyJubes creative, burger troll, #Justice4Grenfell, online safety, AP stylebook, cookie replacement, and more...

Wadds Inc. newsletter • 39 implied HN points • 06 Jun 22
🇺🇸 U.S. Politics Public Relations
  1. Front page campaigns can make a strong statement. For example, some ads showed public dissatisfaction during the pandemic.
  2. Understanding image rights is crucial for photographers and businesses. There are complex rules around using images that need more clarification.
  3. Companies that responded quickly to important events, like the Ukraine crisis, generally had better public approval. Quick action can improve a brand's reputation.

✅ Monday briefing: Future of news, B2B earned media effectiveness, Glassdoor review, writing about violence, Vogue overreach, B Corp change, GCS plan, climate survey, mental health support, and more..

Wadds Inc. newsletter • 39 implied HN points • 23 May 22
💼 Business Public Relations
  1. Journalists are very picky about pitches; only 4% get a response. A good pitch should be short and sent on Fridays.
  2. B2B content from journalists gets way more engagement. It's a better way to reach your audience and get noticed online.
  3. Writing about violence should be done carefully. It's important to respect victims and portray the issue accurately.

✅ Monday briefing: FT Edit, trans 101, influencer marketing, public distrust, website energy crash, TikTok best practice, no authority, communication challenges, media usage, and more...

Wadds Inc. newsletter • 39 implied HN points • 04 Apr 22
💼 Business Public Relations
  1. The Financial Times has created a new app to attract more readers by offering daily curated articles. This app is free for the first month and then charges a subscription fee.
  2. Influencer marketing is growing and now takes up about 3% of marketing budgets. Influencers help connect brands with audiences in a way that traditional ads might not.
  3. Public trust is being affected by campaigns that spread distrust about competitors, like TikTok. Companies should focus on transparency and ethical communication to build trust with the public.

✅ Monday briefing: Media warning, housing fail, Treasury trolled, cost of living, strategic value of PR, levelling up skills, PR and management, COP out, and more...

Wadds Inc. newsletter • 19 implied HN points • 21 Nov 22
💼 Business Public Relations
  1. Big tech companies like Apple and Facebook are hurting news media by controlling what people see online. Most people don’t realize how much these companies influence the news.
  2. A recent coroner's report revealed a tragic case where a toddler died due to mold in his home, leading to serious questions about housing conditions and landlord responsibilities.
  3. Many people in public relations are struggling with the rising cost of living and are looking for raises or even second jobs to make ends meet. This shows how the financial situation really affects workers in this industry.

✅ Monday briefing: Dark arts, Coronation planning, agency planning, sex industry careers, charity lobby, cycling greenwashing, toxic workplaces, community based marketing, and more...

Wadds Inc. newsletter • 19 implied HN points • 17 Oct 22
💼 Business Public Relations
  1. Dark arts practices in media, like privacy abuses and phone hacking, are being highlighted and criticized nowadays. People are calling for more honesty and accountability in journalism.
  2. The challenges for agencies include planning for crises caused by climate change, wars, and rising costs. Companies need to adapt their strategies to deal with these ongoing issues.
  3. Community-based marketing is gaining attention as a key strategy for brands. Companies are realizing the importance of owning and engaging with their communities to drive success.
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✅ Monday briefing: WaddsCon, Reach investment, fossil fuel PR, conflict of interest, cost of living survey, eBay trolls, GA breaches GDPR, GCS misinfo toolkit, creator tools, CommsHero and more...

Wadds Inc. newsletter • 19 implied HN points • 26 Sep 22
💼 Business Public Relations
  1. WaddsCon is happening soon and will focus on how to create and pitch data stories to the media. It's a good chance to learn from speakers who will share useful tips and case studies.
  2. Reach is expanding by hiring over 25 journalists and staff to attract a younger audience. This shows a shift in the media to engage more with the 25 to 35 age group.
  3. There are concerns about PR agencies with conflicts of interest, especially regarding evaluations for COVID-19. It's important to ensure fairness and transparency in such evaluations.

✅ Monday briefing: Wadds Inc. fundraiser, media problems, business news, executive education, PR professionalism, PR and climate crisis, media law, Twitter deal off, World PR Day, and more...

Wadds Inc. newsletter • 19 implied HN points • 11 Jul 22
💼 Business Public Relations
  1. There are many challenges in the media today, like clickbait and misinformation, which are harming the quality of news.
  2. Public relations professionals need better training and standards to meet the expectations of their roles and succeed in management positions.
  3. Twitter's deal with Elon Musk has fallen through, which could lead to a legal battle over financial losses for Twitter.

Monday briefing #8: Agency start-ups, Enero posts growth, PR proof, chart tool, link attribution, AI reader comments, value gap, news habits, and more

Wadds Inc. newsletter • 59 implied HN points • 17 Aug 20
💼 Business Public Relations
  1. Innovation in the PR industry is strong, with many new agencies starting up during the pandemic. If you're considering freelancing or starting an agency, there are important tips to think about.
  2. Enero, a marketing services group, posted significant revenue growth recently. This shows that some companies are thriving even in challenging times.
  3. Many consumers now prefer to follow the news on TV rather than social media. This shift indicates changing habits in how people consume news.

Monday briefing #3: digital ad woe, fake journalists, workplace serendipity, tackling diversity, Zoom alternative, COVID-19 map, and more…

Wadds Inc. newsletter • 59 implied HN points • 13 Jul 20
💼 Business Public Relations
  1. The digital ad market is facing serious issues, with problems like fake websites and bots causing trouble. It's important to focus more on real outcomes in advertising.
  2. There needs to be more diversity in the PR industry to tackle its ongoing problems. Making recruitment briefs more open could help with this issue.
  3. New tools are emerging for remote work, like Mmhmm, which allows for better video collaboration during virtual meetings. These new options can help make online interactions more engaging.

✅ Monday briefing: Audit reform, influencer culture, blogging benefit, Socially Mobile graduation, nowhere office, B2B PR ROI, football brands, GCS strategy, and more...

Wadds Inc. newsletter • 19 implied HN points • 16 May 22
💼 Business Public Relations
  1. Audit reform proposals are weak and don't address major corporate failures.
  2. Influencer culture is growing rapidly and needs better regulation to address challenges.
  3. Blogging can help with personal growth and reflects the importance of thinking aloud.

✅ Monday briefing: Ukraine PR support, WaddsCon March, crisis communication, agency bite back, not so Innocent, LinkedIn newsfeed changes, fake agency, ad fraud, and more...

Wadds Inc. newsletter • 19 implied HN points • 28 Feb 22
💼 Business Public Relations
  1. WaddsCon is a monthly conference where people share stories and ideas about media and public relations. It's fun and covers important topics like pitching and data storytelling.
  2. LinkedIn is changing its newsfeed to give users more control over what they see. This means less irrelevant content and a focus on community conversations.
  3. Digital ad fraud is a big problem, costing around $68 billion in 2022. Many major countries, including the US and the UK, are greatly affected by this issue.

✅ Monday briefing #13: COVID-19 comms, informed retweets, overshadowed sisters, pandemic paralysis, say do gap, troll spotting, pitch bitch, CommsHero Week…

Wadds Inc. newsletter • 39 implied HN points • 28 Sep 20
💼 Business Public Relations
  1. Social media talks about COVID-19 are getting more divided. People prefer memes and local health messages over brand-written content.
  2. Twitter is introducing prompts that encourage users to read articles before sharing them. This helps to stop the spread of false information.
  3. Venues like CommsHero Week show that professionals are sharing knowledge and experiences during the pandemic, aiming to improve how they communicate.

✅ Monday briefing #12: AI bias, hype and creativity, search alerts, lockdown lookup tool, BAME voices, dark social primer, and freelance talent

Wadds Inc. newsletter • 39 implied HN points • 21 Sep 20
🕹 Technology Public Relations
  1. AI bias is a big issue, as shown by problems where software can misidentify people of different races. It's important to recognize and address bias in technology.
  2. There is a lot of hype around AI, especially in marketing, but much of it is just automation or data analysis. We need to focus on the real capabilities and limitations of AI.
  3. Freelancers are often underused in the PR industry, and companies need to be clearer about how they use freelance talent to improve their services.

✅ Monday briefing #11: Web accessibility, image rights, purpose washing, Social Dilemma, TripAdvisor replies, HDTV zoom, agencies in recovery, and more

Wadds Inc. newsletter • 39 implied HN points • 14 Sep 20
💼 Business Public Relations
  1. Web accessibility is becoming important. New laws in the UK require public websites to be user-friendly for everyone.
  2. Photographers are taking action to protect their images. They are using copyright agencies and small claims courts to deal with image theft.
  3. Purpose washing is a problem. Companies need to back up their claims with real actions; otherwise, they lose credibility.

✅ Monday briefing #9: NHS comms, Twitter transparency, tackling Qanon, PR hiring, women forward, RIP Sir Ken, AI generated media, accessibility primer...

Wadds Inc. newsletter • 39 implied HN points • 24 Aug 20
💼 Business Public Relations
  1. The COVID-19 crisis led to better communication practices in the NHS, allowing healthcare workers to showcase their dedication and innovate in sharing important info.
  2. Twitter and Facebook are making moves to be more transparent and tackle misinformation, including taking down harmful groups like Qanon on their platforms.
  3. There's growing support for women in PR, including new awards to recognize their contributions, while companies are actively hiring again in the communications sector.

✅ Monday briefing: Wadds Inc. Almanac 🎄🎁⛄

Wadds Inc. newsletter • 19 implied HN points • 20 Dec 21
💼 Business Public Relations
  1. In 2022, there will be big challenges in marketing, media, and public relations. It's important for professionals in these fields to stay informed about these issues.
  2. Key topics include the impact of big tech, misinformation online, and the need for more diversity in PR practices. These issues will shape the industry going forward.
  3. The importance of internal and external communications is growing, and businesses should adapt to changes in media and audience engagement to succeed.

Monday briefing #4: agencies hiring, PR in a state, freelance recovery, faking LinkedIn influence, and more...

Wadds Inc. newsletter • 39 implied HN points • 20 Jul 20
💼 Business Public Relations
  1. There are many agencies hiring right now, offering great opportunities for those looking for new jobs in PR.
  2. Freelancers in the PR industry are seeing a comeback, with many reporting that their work is back to normal after the crisis.
  3. Some people are using tricks on LinkedIn to fake their influence, like forming groups to boost each other's posts, which can be misleading.

✅ Monday briefing: Pandora Papers, PR pathways, graduate jobs, environmental marketing code, content effectiveness, analytics attribution, annual Foodbank fundraiser, and more...

Wadds Inc. newsletter • 19 implied HN points • 11 Oct 21
💼 Business Public Relations
  1. The Pandora Papers reveal secret financial dealings of billionaires and leaders, highlighting issues of wealth secrecy. It's important to stay informed about these findings.
  2. Public relations job opportunities are on the rise, especially for fresh graduates, with agencies actively hiring. This is a good time for job seekers in PR.
  3. New guidelines on environmental marketing have been introduced to ensure businesses are honest about their eco-friendly claims. Consumers should look for transparency in environmental messaging.

✅ Monday briefing: Met comms slammed, employee culture, reputation of PR, pay gaps, hidden salaries, AI strategy, NHS backlash, foodbank fundraiser, and more...

Wadds Inc. newsletter • 19 implied HN points • 04 Oct 21
💼 Business Public Relations
  1. Companies need to pay attention to employee culture. Red flags include high turnover rates and excessive working hours, indicating issues within the organization.
  2. Salary transparency is important, but many companies avoid sharing salary information. This practice can contribute to pay gaps and employee dissatisfaction.
  3. There's a growing focus on the role of AI in business strategy. Governments are starting to invest in AI technologies to support economic growth and address skills shortages.

✅ Monday briefing: WaddsCon, culture wars, influencer economy, COVID-19 comms skills, share of search, disinformation dozen, budgets up, and more...

Wadds Inc. newsletter • 19 implied HN points • 19 Jul 21
🎭️ Culture Public Relations
  1. Culture wars can divide people. Politicians should focus on building a vision that everyone can be part of.
  2. Influencer marketing is growing, but it's important to discuss issues like online harassment and how brands work with influencers.
  3. Marketing budgets are increasing as the economy stabilizes, which is a good sign for businesses as they plan for recovery.

✅ Monday briefing: BBC link standards, Sky data journalism, corporate crime, brand vandals, PR capitalism, voice transcription, WaddsCon July, Socially Mobile launch, and more…

Wadds Inc. newsletter • 19 implied HN points • 12 Jul 21
💼 Business Public Relations
  1. BBC News has strict rules about linking to outside websites, ensuring links are fair and not influenced by outside pressures.
  2. Sky News is focusing more on data journalism because people's trust in news has grown during the pandemic.
  3. There are ongoing discussions about ethical practices in business, including a utility company dumping sewage to cut costs and recent controversies with brand advertisements.

Learnings Re: Marketing

As beautiful as it seems • 2 HN points • 07 Jun 23
💼 Business Public Relations
  1. Marketing your own creation can be fun, challenging, and rewarding, requiring creativity and courage.
  2. Effective marketing strategies include building in public, unique marketing stunts, guerrilla marketing, and personal PR efforts.
  3. Key learnings include the importance of reviews, the value of experimentation, and the significance of seeking help and support from others.

✅ Media Briefing #26: New UK media group, unpublishing, ad fraud, trend porn, People Also Ask, censoring Trump, automating local news, age positive image library and more…

Wadds Inc. newsletter • 19 implied HN points • 11 Jan 21
📰 News Public Relations
  1. A new UK media group called GB News is launching soon and aims to create 140 journalism jobs. This reflects ongoing changes in the media landscape.
  2. Ad fraud continues to be a major issue that the advertising industry is not addressing well. Experts believe recent security breaches should prompt a reevaluation of their practices.
  3. There's a push for more honest representation of older people in media, with a new age-positive image library launched to counter negative stereotypes.

✅ Monday Briefing #20: UK obesity ad consultation, comms conspiracy, Guinness recall, PDR tool, productivity apps, Parler boom and more…

Wadds Inc. newsletter • 19 implied HN points • 16 Nov 20
💼 Business Public Relations
  1. The UK Government is consulting on new rules to limit online ads for unhealthy food products. This aims to tackle obesity issues, especially among children.
  2. Many influencers are seen the same way as journalists by the public, which raises questions about the trustworthiness of news and information sources.
  3. There has been a surge in popularity for the app Parler, especially among conservatives, following the US elections and changes in how Twitter manages disinformation.

✅ Monday briefing #17: PR start-ups, search metrics, propaganda media, sustainable local media, COVID-19 data, LinkedIn hack, foodbank fundraiser, and more

Wadds Inc. newsletter • 19 implied HN points • 26 Oct 20
💼 Business Public Relations
  1. PR start-ups in the UK are adapting to challenges by finding new business models during COVID-19.
  2. Using search metrics like Google Trends can help marketers measure the success of their campaigns better.
  3. Local media needs to focus on publishing fewer but higher-quality articles to survive and create a sustainable business.

How to write a press release

A Bit Gamey • 1 HN point • 01 Oct 23
💼 Business Public Relations
  1. To write a good press release, focus on hooking people with a strong headline and newsworthy content.
  2. A press release template should include contact information, a problem-solving product launch announcement, features, benefits, and a call to action.
  3. Distribute press releases to media outlets and monitor results to adjust future releases and generate excitement for new products.

✅ Searching for the Missing Women in senior public relations roles

Wadds Inc. newsletter • 0 implied HN points • 27 Aug 24
💼 Business Public Relations
  1. There are fewer women in senior public relations roles compared to lower positions, indicating a clear gender gap in leadership. This situation shows that women's progression in the field is facing serious challenges.
  2. A new study called the Missing Women study is being launched to explore the barriers that prevent women from advancing in public relations. The aim is to gather insights from women currently in the field as well as those who have left.
  3. The problem of missing women in senior roles is not just a women's issue; it's something the whole industry needs to address. The data reveals a significant shortfall and highlights the need for change and inclusivity in public relations.

✅ Final call for applications for Socially Mobile management training

Wadds Inc. newsletter • 0 implied HN points • 19 Aug 24
💼 Business Public Relations
  1. There are two weeks left to apply for a free management training program called Socially Mobile, which helps people from underserved communities in corporate communications.
  2. The program lasts 10 weeks and offers modules on important topics like ethics, financial management, and crisis management.
  3. Most graduates say the program has helped their careers, with many reporting promotions, better job opportunities, and salary increases.

✅ We're all going on a summer holiday

Wadds Inc. newsletter • 0 implied HN points • 22 Jul 24
💼 Business Public Relations
  1. CrowdStrike had a big mistake that caused computers worldwide to break down, and fixing them could take a long time. Businesses might struggle for weeks to get everything back to normal.
  2. The UK is planning new laws to improve the economy and public services, with a focus on things like employment rights and healthcare. This is a major step in making positive changes in the country.
  3. Mumsnet is suing OpenAI for using its content without permission, claiming it threatens their site. This lawsuit highlights the ongoing issues around how data is collected and used online.

✅ Study explores tools and workflow in corporate communications

Wadds Inc. newsletter • 0 implied HN points • 15 Jul 24
💼 Business Public Relations
  1. Corporate communications teams are looking for new tools and better processes to make their work more effective. This helps improve how they plan and make decisions in large companies.
  2. There's a gap in how corporate communication roles are viewed by different people in organizations. Communication experts see their role as strategic, while others see it as more tactical. Better alignment is needed.
  3. New laws and initiatives from the Labour government are aiming for more transparency in public inquiries. This should help in managing the reputations of public organizations better.

Introducing Jobs in PR

Wadds Inc. newsletter • 0 implied HN points • 04 Jul 24
💼 Business Public Relations
  1. There's a free monthly newsletter called Jobs in PR that focuses on job openings in the UK's public relations agencies.
  2. The number of job roles in the PR sector has been stable with opportunities for all experience levels, suggesting the industry is recovering.
  3. Overall business confidence in the UK is increasing, which could lead to more job openings in the PR field later this year.

✅ Making sense of the UK market for corporate communications and public relations

Wadds Inc. newsletter • 0 implied HN points • 04 Mar 24
💼 Business Public Relations
  1. A new project is starting to collect and share important job data in the UK public relations and corporate communications market. This will help people understand job trends and opportunities better.
  2. Many people in PR change jobs every year, and there are lots of freelancers, making it a mixed and active job market. The project aims to help track these changes.
  3. There will be a monthly newsletter featuring job openings in PR, and the project will gradually expand to include more data sources over time.

✅ Unlocking the strategic value of internal communications

Wadds Inc. newsletter • 0 implied HN points • 25 Mar 24
💼 Business Public Relations
  1. Internal communications can really help businesses succeed when they align with company goals. It's important for management to see how this work connects to the bigger picture.
  2. Practitioners in internal communication should focus on improving their skills and knowledge. This helps them gain respect and be able to make a bigger impact in their organizations.
  3. A recent study shows that most companies aren't using internal communications effectively. There’s a lot of room for improvement to make it work better for everyone involved.

✅ Socially Mobile empowers diverse talent, drives industry transformation

Wadds Inc. newsletter • 0 implied HN points • 15 Apr 24
💼 Business Public Relations
  1. Socially Mobile helps people from different backgrounds get training in public relations. This way, more diverse talent can succeed in the industry.
  2. In 2023, many graduates found better jobs, got promoted, or received salary increases after completing the program. It's making a real difference in their careers.
  3. The program is looking for funding to continue helping more students in the future. People can contribute to support places for those in need.

✅ Unlock your management potential in public relations

Wadds Inc. newsletter • 0 implied HN points • 13 May 24
💼 Business Public Relations
  1. There are funded places available for a leadership training program in public relations. It's designed for people from low-income backgrounds and aims to help them move into management roles.
  2. New features on WhatsApp will make it easier for users to plan events within the app and respond to group announcements. This can help communities connect better.
  3. Instagram is changing its algorithm to support original content creators more. This means smaller accounts will get more visibility, which is good news for new creators.

✅ Navigating polarisation: Download our latest report on the role of corporate communications

Wadds Inc. newsletter • 0 implied HN points • 20 May 24
💼 Business Public Relations
  1. Corporate communications play a key role in managing polarization within organizations. They help balance how a company interacts with both its internal teams and the public.
  2. Issues in the media, especially social media, can trigger polarization. Companies need to be aware of how these topics affect their reputation and relationships with stakeholders.
  3. It's important for companies to shift from a reactive to a proactive stance on polarization. This involves carefully managing values and risks to navigate complex social and political landscapes.

✅ Join Socially Mobile: Empowering diversity and driving change in public relations

Wadds Inc. newsletter • 0 implied HN points • 17 Jun 24
💼 Business Public Relations
  1. Socially Mobile is a program that helps increase diversity in public relations by providing education and support for practitioners from underrepresented backgrounds. It aims to give them better job opportunities and higher salaries.
  2. Graduates from the Socially Mobile program highlight how it expands their skills and networks, making them feel more hopeful about their careers. The supportive environment helps them believe in their potential.
  3. The program offers fully funded places for people from lower socioeconomic backgrounds and other underrepresented groups. This helps ensure that everyone has a chance to succeed in the public relations industry.

✅ Apply now: Socially Mobile funded places open for September

Wadds Inc. newsletter • 0 implied HN points • 01 Jul 24
💼 Business Public Relations
  1. Applications are open for funded places in a ten-week executive education program aimed at helping mid-career professionals from diverse backgrounds gain management skills.
  2. The recent Post Office scandal reminds companies that prioritizing reputation over transparency can lead to serious trust issues and ethical challenges.
  3. Social media is becoming the main source of news for many people, especially younger generations, while some public relations practices need to improve to avoid overwhelming journalists with irrelevant pitches.