The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Can we already grasp the rough outlines of these coming forms, capable of threatening the joys of marketing?

Internal exile • 78 implied HN points • 14 Feb 25
🕹 Technology AI Consumerism Marketing Automation Society
  1. AI agents are being marketed as helpers that take care of tasks for us, but they might actually make our lives more complicated and alienate us from real experiences.
  2. The way AI is being portrayed in ads can show a future where human agency is diminished, with technology making decisions for us instead of us making our own choices.
  3. Convenience can lead to a loss of personal will and the ability to make decisions, making it seem easier to let machines dictate our lives rather than engage with them ourselves.

Searching for insight

benn.substack • 1099 implied HN points • 29 Nov 24
💼 Business Economics Analytics Media Marketing Publishing Data
  1. Many jobs in areas like think tanks or journalism are more about creating a background or illusion rather than producing real change or value. They serve as props for the more influential figures.
  2. There's a concern that as AI becomes capable of producing content, it might not be because it’s better, but because the original jobs might not have mattered as much as once thought.
  3. In analytics, there's a question of whether the insights businesses claim to offer are real or just part of the narrative they tell to appear competent and important.

What I Learned from Bob Cialdini

Remarkable People • 339 implied HN points • 28 Aug 24
💼 Business Marketing Influence Psychology Entrepreneurship Ethics
  1. Reciprocity is powerful. When you do something nice for someone, they feel compelled to return the favor. This helps build trust and strong relationships.
  2. Cialdini's six principles of influence include social proof, authority, and scarcity. Using these ideas can make your messages more effective and persuasive.
  3. It's important to use persuasion ethically. The goal should be to create a win-win situation, where everyone feels good about the outcome.

The Viral Yard Cleanup Edition

Why is this interesting? • 904 implied HN points • 03 Dec 24
💼 Business Marketing YouTube Entrepreneurship Content creation Social media
  1. YouTube can be a platform where people showcase unique services, like yard cleanup videos. This combines marketing, good deeds, and entertainment all in one.
  2. Some lawn care businesses gain popularity by documenting their free work on overgrown properties. This not only helps others but also helps them grow their online presence.
  3. Creating content that viewers enjoy is essential in modern marketing. It's better to show entertaining ideas rather than strictly promoting services.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

Group meetings waste time

Respectful Leadership • 108 implied HN points • 25 Jan 25
💼 Business Management Marketing Teamwork Productivity Collaboration
  1. Group meetings can take too long and often don't use everyone's time well. Fewer people in meetings may lead to better and faster decisions.
  2. It's helpful to have a single person from each team act as a bridge during meetings. This keeps the focus on their main jobs while still solving issues together.
  3. A good manager knows when to end long discussions and helps keep teams on track. The best solution may be to avoid unnecessary meetings altogether.

Cadeau : une formation gratuite

L'Atelier Galita • 79 implied HN points • 13 Oct 24
💼 Business Marketing Sales Training Entrepreneurship Online Courses
  1. There's a free training available on how to sell if you don't like selling. It's a chance to learn useful skills without any cost.
  2. This training is available for a limited time of 24 hours, specifically for premium members. It's a special offer to appreciate loyal subscribers.
  3. The training focuses on the basics of copywriting, which can help improve selling techniques. Even if you're not a fan of sales, these tips can be valuable.

The Ultimate Founder-Led LinkedIn Guide

Startup Business Tips 🚀 • 73 implied HN points • 02 Feb 25
💼 Business Marketing Entrepreneurship Social media Branding SaaS
  1. A strong LinkedIn presence can help founders build their personal brand and authority, attracting more leads and opportunities. People want to engage with real people, not just logos.
  2. Creating valuable content and sharing personal stories can make you stand out on LinkedIn. It's essential to show your expertise while being authentic.
  3. Engaging with your audience regularly and responding to comments can improve visibility and build relationships. Active participation is key for success on the platform.

All Fear The Cloud and Twitter Financials

Alex's Personal Blog • 131 implied HN points • 06 Feb 25
💼 Business Finance Tech Marketing Startups Economics Investments
  1. Twitter's financial health has changed a lot since Musk bought it. Today, it makes less money but is more profitable than before.
  2. There are mixed opinions about the future of AI startups and cloud services. Some believe they'll thrive, while others think they'll face tough competition and slim profits.
  3. Some companies, like Deel and Glean, are doing well in the AI space. They've shown strong growth and profitability, even in a tough market.

Don't Snooze on Substack Notes. The Opportunities for Writers Are Stupid Crazy | Interview with David Mcllroy

Kristina God's Online Writing Club • 3037 implied HN points • 02 May 24
💼 Business Writing Social media Content creation Marketing Entrepreneurship
  1. Substack Notes is a great place for writers to grow their audience without the hassle of traditional social media. It allows you to own your following and make real connections.
  2. Many writers are not using Substack Notes effectively, missing out on its community benefits. Engaging with this feature can lead to rapid growth in subscribers.
  3. Substack Notes is ad-free and helps writers discover one another, creating a refreshing social media experience focused on writing and community.

The Forster Craft Sticks Edition

Why is this interesting? • 904 implied HN points • 26 Nov 24
🎭️ Culture Crafts History Marketing Art Family
  1. Craft activities for kids can be fun and engaging. Subscription boxes that include everything needed for crafting are a great way to keep children entertained.
  2. Popsicle stick lamps started as simple craft projects but can be worth a lot today. Vintage examples can sell for hundreds of dollars now.
  3. Forster Manufacturing Company grew from making toothpicks to craft sticks. Their clever marketing helped them sell millions of toothpicks in America.

Meet The Lipsdick: A Dick-Shaped Lipstick

The Unpublishable • 12421 implied HN points • 07 Mar 23
🪞 Fashion & Beauty Beauty Feminism Gender Art Marketing
  1. A lipstick shaped like a penis was launched, sparking discussions about beauty standards and feminism in the industry.
  2. The product's marketing as empowering and innovative is being questioned, as it may perpetuate stereotypes and lack depth.
  3. The controversy highlights issues with media coverage of such products, raising concerns about critical thinking and substance in journalism.

Put up the bat signal

Abe • 47 implied HN points • 07 Feb 25
💼 Business Entrepreneurship Networking Startups Marketing Personal Branding
  1. Founders should proactively communicate with their network, even before they have a concrete idea. This helps to create opportunities and attract support.
  2. Sharing updates on social media and networking can lead to valuable connections and feedback. It allows for genuine interactions that can spark new ideas.
  3. Being authentic and offering value in conversations builds trust and strengthens relationships. This approach can lead to unexpected collaboration and opportunities down the road.

For Starters #35: 3.5 Tips for Pricing

For Starters • 39 implied HN points • 18 Oct 24
💼 Business Pricing Strategy Value Proposition Customer Experience Marketing
  1. Pricing should highlight what makes your product special. If customers understand its unique value, they're more likely to use it.
  2. Help your customers see the benefits fast. Make onboarding smooth and ensure they quickly experience the product's value.
  3. Don't worry about making your product perfect before setting a price. Charge based on the value customers see now, not on what you want it to eventually be.

Expedited Vote for the January 2025 + Post Topic

Computer Ads from the Past • 128 implied HN points • 26 Jan 25
🕹 Technology Computing Marketing Advertising History Media
  1. The poll for January 2025 is only open for three days, so make sure to participate quickly. It's important for your voice to be heard in the decision-making.
  2. The author is facing some personal challenges that have delayed their updates. It's a reminder that everyone can go through tough times and it’s okay to share that.
  3. If you're interested in reading more about computer ads from the past, consider signing up for a paid subscription. It's a way to support the content and explore more history.

Always. Be. Blogging.

Silver Bulletin • 1057 implied HN points • 22 Nov 24
💼 Business Entrepreneurship Marketing Content creation Digital Media Subscription Models
  1. Blog regularly to grow your audience. Consistent posting keeps your readers engaged and helps you establish a routine.
  2. Make your content stand out with catchy headlines and good structure. A strong opening and good promotion can lead to more readers and subscribers.
  3. Think about your unique insights and be ready to share them when relevant news happens. Timeliness and originality can help your writing hit home runs.

☕️ How Starbucks Plans to Return to its Coffeehouse Roots with Free Coffee, a Brand-Led Strategy, and a Superbowl Adjacent campaign 📈

the case for brand 💼 • 72 implied HN points • 09 Feb 25
💼 Business Brand Strategy Marketing Corporate culture Consumer behavior Market Trends
  1. Starbucks is focusing on its employees to create a better work environment. They are improving benefits and promoting from within to ensure happier staff.
  2. The company wants to bring back its community coffeehouse vibe. This means enhancing in-store experiences, like using ceramic mugs and offering free refills.
  3. Starbucks aims to clarify its identity and mission as a coffee brand. They are emphasizing their roots and what they stand for in their marketing and overall brand message.

How to Get More Subscribers With Substack’s (New) Growth Engine

Kristina God's Online Writing Club • 6394 implied HN points • 12 Jan 24
💼 Business Marketing Entrepreneurship Digital Media Email Marketing Content creation
  1. Substack's recommendation feature helps newsletters grow significantly, with many users reporting over 28% of their subscribers coming from recommendations.
  2. Writers on Substack can curate and recommend other newsletters, giving them control over who to promote and helping to build a community.
  3. Building an email list is valuable because you own your subscribers, unlike social media followers, making it easier to sustain a personal brand.

The Death-Strewn Backstory of Big Supplement

The Vajenda • 6151 implied HN points • 18 Jan 24
🏥 Health & Wellness Supplements Regulation Safety concerns Efficacy Marketing
  1. Supplements in the United States have a history of being unregulated and potentially dangerous due to a lack of oversight and testing.
  2. The Dietary Supplement Health and Education Act of 1994 removed regulations, allowing for the sale of supplements without proof of safety or efficacy.
  3. Buying supplements is like buying gas from a guy on the side of the road - there's little to no assurance of what you're actually getting or its effects on your health.

A Substack is a book’s best friend: An interview with Luke Burgis

read • 10456 implied HN points • 28 Apr 23
💼 Business Marketing Engagement Authors Collaborations
  1. A Substack can be a powerful tool for writers to engage with readers and promote their books.
  2. Substack allows for direct connection with committed readers and can significantly impact book sales.
  3. Starting a Substack can help writers build a community, get feedback, and continue engaging with readers even after the publication of a book.

You Have To Hype Yourself. No One Else Will Do It For You.

Kristina God's Online Writing Club • 1598 implied HN points • 02 Jun 24
💼 Business Marketing Writing Entrepreneurship Social media Personal Branding
  1. You need to promote yourself because no one will do it for you. Writing is just part of the job; marketing is also important.
  2. Many writers have talent but struggle to get noticed. Building a community and shouting about your successes can help attract readers.
  3. Don't be shy about sharing your achievements. Talking about your wins can inspire others and help you stand out in a crowded field.

How Duolingo reignited user growth

Lenny's Newsletter • 9571 implied HN points • 28 Feb 23
💼 Business Tech Marketing Growth Product Leadership
  1. Duolingo achieved 4.5x user growth over four years through innovative strategies like leaderboards and push notifications.
  2. Their focus on improving retention over new user acquisition led to significant improvements in engagement metrics.
  3. Using data and models, like Zynga and MyFitnessPal did, helped Duolingo identify North Star metrics and drive growth effectively.

Last Call to Save 25% on Your Subscription

Common Sense with Bari Weiss • 695 implied HN points • 01 Dec 24
💼 Business Marketing Subscriptions Promotions Sales Journalism
  1. You can get a 25% discount on an annual subscription to The Free Press, which costs $60.
  2. The subscription offers full access to articles, investigations, and popular columns, as well as the chance to join discussions in the comments.
  3. Subscribers will also get early access to tickets for special events, including debates and book talks.

Are Brands Coming For The Group Chat?

Total Rec • 2236 implied HN points • 27 Apr 24
💼 Business E-commerce Entrepreneurship Consumer behavior Marketing Ethics
  1. Substack chats provide a space for genuine conversations and personalized recommendations, free from traditional algorithms and commercial pressures.
  2. The influx of brands into these organic spaces raises concerns about maintaining authenticity while allowing brands to engage profitably.
  3. Exploring the idea of creating online spaces that prioritize values like community, collaboration, and enrichment over the pursuit of vast wealth and success.

How You Can Eliminate Your Competition

VERY GOOD PRODUCTIZED GUIDES • 159 implied HN points • 02 Sep 24
💼 Business Entrepreneurship Marketing Startups Competition Branding
  1. You don't have to be the first in the market. Being different is more important. Focus on filling gaps in what others offer instead.
  2. Understand what your customers truly want. They often seek value and connection, not just the service itself. Learn their needs to attract more clients.
  3. Instead of only cutting costs, focus on providing great value to your customers. Sometimes spending more can actually improve your service and satisfy customers better.

The Creator Economy's paradigm shift

Simon Owens's Media Newsletter • 449 implied HN points • 13 Dec 24
💼 Business Media Economy Marketing Technology Startups
  1. The Creator Economy is becoming more powerful than traditional media. Creators are now shaping cultural conversations more than ever before.
  2. Teen moms on TikTok are making lots of money and changing how people view their lives. Social media allows them to support their families and break stereotypes.
  3. Podcasts are growing in popularity and are being watched on TVs. This means video versions of podcasts could get more viewers who enjoy watching them at home.

Newsletters we read to stay smarter than the competition

CommandBlogue • 139 implied HN points • 04 Sep 24
💼 Business Startups Growth Innovation Marketing Entrepreneurship
  1. Staying updated with newsletters is super important for personal and professional growth. They help you learn quickly and efficiently in a fast-changing world.
  2. Some recommended newsletters focus on tech, product growth, and honest startup experiences. They provide unique insights and practical advice that can really help new teams and startups.
  3. Reading newsletters can keep you motivated and optimistic about the tech industry. It’s a great way to stay informed and inspired by successful stories and strategies.

How To Actually Make Money Freelance Writing as Beginner in 2024

Kristina God's Online Writing Club • 919 implied HN points • 29 Jun 24
💼 Business Freelancing Writing Marketing Entrepreneurship Content creation
  1. You can make good money as a freelance writer, even if you're just starting out. Many companies want real human writers because they bring creativity that AI can't.
  2. It's important to clearly define what services you offer and how you can help potential clients. This helps you stand out in a crowded market.
  3. Guest posting can still be a great way to showcase your writing and attract clients, so don't underestimate its value in building your portfolio.

Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show (but will still walk away with millions)

Huddle Up • 50 implied HN points • 05 Feb 25
🎾 Sports Events Entertainment Marketing Business Music
  1. The Super Bowl is a huge event that attracts millions of viewers, creating unique marketing chances for brands and artists.
  2. Performing at the Super Bowl is valuable for artists, providing massive exposure that can lead to increased music sales and ticket sales for tours.
  3. Kendrick Lamar may not get paid much for his halftime performance, but he stands to gain significantly in terms of music streams, social media followers, and tour ticket sales.

My Journey From 300 to 15000 Followers on LinkedIn

VERY GOOD PRODUCTIZED GUIDES • 319 implied HN points • 12 Aug 24
💼 Business Social media Marketing Networking Lead Generation Entrepreneurship
  1. Growing your LinkedIn followers takes consistency and patience. Posting regularly can help you connect with more people and keep your audience engaged.
  2. Content is key to grabbing attention on LinkedIn. Share personal stories, expert insights, and occasional calls-to-action to build connections and generate leads.
  3. Engaging with others on the platform boosts visibility. Comment on posts, reach out to new connections, and collaborate with top creators to expand your network.

How CMO Sophie Bambuck of The North Face, Nike, Converse, and Everlane Builds Brands for Everyone

the case for brand 💼 • 145 implied HN points • 24 Jan 25
💼 Business Branding Marketing Advertising Leadership Strategy
  1. Sophie Bambuck believes in starting brand strategies by understanding your audience first. It's all about connecting with what they care about before thinking about how you'll reach them.
  2. Campaigns should have a clear goal in mind and allow for flexibility to adapt to trends or audience responses. You need both a fixed plan and room to react to what's happening in culture.
  3. A strong brand relies on consistent storytelling and values. If a brand forgets why it exists or tries to be everything to everyone, it risks losing its identity and becoming just another product.

The Scoop On The High Sport Dupe | Part Two

Total Rec • 3774 implied HN points • 17 Feb 24
🪞 Fashion & Beauty Clothing Style Quality Affordability Marketing
  1. The review highlights various brands offering high sport pants dupes, discussing their materials, fit, and overall look.
  2. The article examines the influence of marketing strategies on popularizing the high sport pants, questioning the authenticity of hype and considering the financial incentives for recommendations.
  3. Old Navy's affordable and quality extra high-waisted pants stand out among the reviewed options, impressing with their feel, fit, and stylish look at a budget-friendly price.

How To Give Yourself A Promotion And Grow Your Business Beyond Solo Freelancing

VERY GOOD PRODUCTIZED GUIDES • 99 implied HN points • 09 Sep 24
💼 Business Freelancing Entrepreneurship Marketing Management Growth Strategies
  1. To grow beyond solo freelancing, you need to stop doing everything yourself. Focus on what you do best and outsource the tasks that take up too much of your time.
  2. It's important to package your services in a way that clients understand and can buy easily. This means creating fixed-fee services that have clear pricing and deliverables.
  3. You should regularly audit how you spend your time to figure out what tasks can be delegated. This helps free up your schedule for the high-value work that you enjoy.

How gardening teaches you this crucial lesson about scaling your business

VERY GOOD PRODUCTIZED GUIDES • 59 implied HN points • 16 Sep 24
💼 Business Entrepreneurship Marketing Productivity Scaling Automation
  1. Create systems that allow you to enjoy what you love, even when life gets busy. This gives you the freedom to step away without worry.
  2. Think about tasks you do daily that take more than 10 minutes. Find ways to automate them or get help to save time.
  3. Building these efficient systems might take time upfront, but once they're in place, they let you scale your business and work more smoothly.

The "Brilliant" Idea that Saved The Economy and Killed The Future

OK Doomer • 111 implied HN points • 28 Jan 25
💼 Business Economics Marketing Innovation Product Design Corporate strategy
  1. A group of light bulb companies created a plan to make bulbs that burnt out faster, so people would buy more. This was done under the false idea that they were improving efficiency.
  2. In the 1990s, a company launched a cheaper printer but actually just made minor changes instead of improving the product. They found clever ways to cut costs without giving customers a better deal.
  3. These examples show how businesses can prioritize profit over quality, tricking consumers into spending more money without a real benefit.

My Wronggest Content

Jacob’s Tech Tavern • 656 implied HN points • 26 Nov 24
🕹 Technology Social media Software Development Marketing Content creation Programming
  1. Posting wrong code online can lead to getting helpful feedback from others. Sometimes people are quick to point out mistakes, but that can help you learn.
  2. Using social media regularly can grow your audience. Posting interesting and engaging content helps attract more subscribers.
  3. Accepting criticism is important. It can be tough to hear people say your work is bad, but it's a chance to improve and grow.

Customers don't care about your AI feature

Kyle Poyar’s Growth Unhinged • 1246 implied HN points • 29 Jan 25
💼 Business Marketing Consumer behavior Product Development Technology Trends
  1. Most customers don't really care if a product is AI-powered. They want to know how it will solve their problems, not get lost in technical jargon.
  2. Highlighting the benefits and real outcomes of a product works better than focusing on the AI label. Show customers how your product can make their lives easier.
  3. Using 'AI' in marketing can sometimes backfire. It can lower customer expectations and doesn't always justify a higher price. It's better to focus on value rather than buzzwords.

TikTokers are spreading North Korean propaganda to sell supplements

Taylor Lorenz's Newsletter • 3582 implied HN points • 09 Oct 24
🎭️ Culture Social media Influencers Propaganda Marketing Consumer behavior
  1. Some TikTok users are sharing North Korean stories to promote supplements. They claim life in North Korea is better than in the U.S.
  2. These videos often use AI-generated images and stories to grab attention and sell products. They can be bizarre and hard to believe.
  3. After being reported, many of the accounts promoting this content were taken down, but some continue to operate and push these products.

What happened in marketing: UK vs Privacy, TikTok returns, Youtube loves AI and Spotify...

The Social Juice • 19 implied HN points • 18 Feb 25
💼 Business Marketing Advertising Technology Media Trends
  1. TikTok is back in the US app stores, which is good news for many users and creators. It shows the platform's resilience despite facing challenges.
  2. YouTube is putting more focus on AI technology, which could change how content is created and shared on their platform. This means innovative tools for creators to work with.
  3. The UK is in a legal battle with Apple over user privacy, highlighting ongoing concerns about how tech companies handle data. It's important for users to stay aware of their privacy rights.