The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

How Hermès Sells "Time"

SatPost by Trung Phan • 435 implied HN points • 17 Feb 24
💼 Business Marketing Finance Heritage Retail
  1. Hermès sells luxury by focusing on craftsmanship, heritage, and long-term thinking, with iconic bags like the Birkin and Kelly embodying these values.
  2. The concept of 'time' is central to Hermès' brand, with leadership emphasizing selling time and creating desire through managed supply and quality craftsmanship.
  3. The history and heritage of luxury brands like Hermès play a significant role in their perceived value, illustrating a strong correlation between brand longevity and luxury status.

[Launch] I wrote a book on Growth Marketing

Channels of Growth • 687 implied HN points • 19 Jan 24
💼 Business Marketing Startups Entrepreneurship Product Management Sales
  1. The book 'Channels of Growth' focuses on a Growth Marketing Framework for dominating channels and building better products.
  2. All users come from channels when it comes to growth, emphasizing the importance of understanding and optimizing these channels.
  3. The book aims to provide a personal Growth Marketing framework based on lessons from over $100M+ spent on growing products.

The inside story of Amplitude’s new self-service plan

Kyle Poyar’s Growth Unhinged • 252 implied HN points • 06 Mar 24
💼 Business Marketing Growth Product Development Sales Revenue
  1. Launching a self-service plan can lead to significant improvements in conversion rates, even if initial numbers are low
  2. It's important to involve the sales team in the self-serve journey to avoid cannibalization and maintain a healthy balance between self-service and enterprise sales
  3. Revisiting pricing and packaging is crucial for the success of a self-service model, including conducting user interviews, analyzing features, and monitoring competitors

0 to 20k Traffic, No Budget, Pure Indie Spirit!

Pen, Paper & Pizza • 39 implied HN points • 16 Apr 24
💼 Business SEO Marketing Startups Content creation Product Launch
  1. Achieving 20,000 visitors in 4 months without a marketing budget is possible through strategic approaches like SEO and valuable content creation.
  2. Embracing the power of organic traffic through free tools, AI tools, and consistent content creation can lead to significant growth and valuable insights.
  3. Learning from setbacks, adapting strategies like targeting specific pain points, and staying consistent in content creation can pave the way for successful SEO endeavors.
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The TikTokification of Work: Navigating the Video Revolution in the Future of Work

Workforce Futurist by Andy Spence • 195 implied HN points • 11 Mar 24
💼 Business Workplace Trends Marketing Recruitment Employee engagement
  1. Video is now the dominant content on the internet, and platforms like TikTok are changing how we consume information.
  2. TikTok has become a significant tool for employer branding, with companies leveraging its short video format to engage with a younger audience.
  3. Authenticity in videos, like showcasing 'A Day in the Life' experiences, can provide richer insights for potential candidates and lead to more engagement and positive PR.

How to have "the talk" with your customers

Kyle Poyar’s Growth Unhinged • 607 implied HN points • 17 Jan 24
💼 Business Marketing Finance Pricing Product Development
  1. Increase ACV by asking customers about willingness-to-pay without directly asking for a specific price.
  2. Understand that ACV growth involves price increases, product expansion, and knowing what customers value.
  3. As your business scales, consider factors like pricing, packaging, and customer willingness to pay to optimize revenue.

Traditional media outlets are under-monetizing their YouTube channels

Simon Owens's Media Newsletter • 274 implied HN points • 23 Feb 24
💼 Business Marketing Monetization Advertising Media Entrepreneurship
  1. Traditional media outlets are not fully utilizing the monetization potential of their YouTube channels, missing out on significant revenue opportunities.
  2. Newsletter advertising has experienced growth despite challenges faced by the larger advertising industry, with brands noting higher engagement and return on investment.
  3. John Oliver's YouTube channel for Last Week Tonight showcases high engagement with fewer videos compared to other late night shows, yet HBO is not directly monetizing it, highlighting a missed opportunity for revenue.

Daily Chartbook #388

Daily Chartbook • 235 implied HN points • 24 Feb 24
💼 Business Finance News Marketing
  1. The Daily Chartbook #388 provides a daily summary of events through 30 charts.
  2. The content is behind a paywall, accessible only to paid subscribers.
  3. Readers can subscribe to access the detailed chartbook or sign in if they are already paid subscribers.

If they can see us, they can fleece us

The Shift With Sam Baker • 878 implied HN points • 30 Nov 23
🏥 Health & Wellness Menopause Marketing Society
  1. Menopause marketing can sometimes be insensitive and ridiculous, like promoting menopause tea with flower pictures.
  2. Society's attitude towards menopause is evolving, but there is still progress to be made in how it is perceived and addressed.
  3. This post highlights the societal shift in embracing menopause and the need for better representation and understanding of menopausal experiences.

BERKSHIRE HATHAWAY’S TOBACCO HISTORY PART VII - CONWOOD: A REMARKABLE COMPANY

Reflections on "Going Down Tobacco Road" and Investing • 452 implied HN points • 16 Jan 24
💼 Business Management Finance Marketing Sales Operations
  1. Conwood was a unique and successful company acquired by Reynolds American in 2006.
  2. The management at Conwood had a dedicated leadership team that contributed to its success.
  3. Conwood's unique culture and focus on product quality and cost control made it a profitable venture.

Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data

Implications, by Scott Belsky • 1159 implied HN points • 21 Oct 23
🕹 Technology AI Marketing Creativity AI Models Innovation
  1. AI will cause major disruptions to traditional business models by optimizing processes in real-time.
  2. Time-based billing for services like lawyers and designers may become outdated as AI improves workflow efficiencies.
  3. AI will reduce the influence of brand and marketing on purchase decisions by providing more personalized guidance to consumers.

From seven failures to 10x growth

Kyle Poyar’s Growth Unhinged • 354 implied HN points • 24 Jan 24
💼 Business Startup Growth Product Development Marketing User Feedback Team Management
  1. Growing from 0 to 1,000 users was harder than the next 999,000 for Jam.
  2. Key factors for Jam's success included dogfooding, focusing on high quality, and having few, focused pilots.
  3. Jam's growth strategies involved continuous improvement, strong focus on user feedback, and engaging with the community through events and content.

Sam Altman Says GPT-5 Will Be ‘Okay’

The Algorithmic Bridge • 297 implied HN points • 30 Jan 24
🕹 Technology AI Marketing AGI Expectations
  1. Sam Altman's messaging on AI and GPT-5 is intentionally confusing, swinging between hype and moderation.
  2. Hype and anti-hype make nuanced discussions difficult and highlight the importance of balanced messaging.
  3. There is speculation on whether Altman's statement on GPT-5 being 'okay' is due to high expectations or actual limitations of the technology.

❄️ 🚀 Une grosse annonce à vous faire. Ready ?

Snowball • 2614 implied HN points • 29 Mar 23
💼 Business Finance News Technology Crypto Marketing
  1. Snowball+ is a new collective of newsletters focused on personal finance in France, featuring various experts and tools.
  2. The launch price for Snowball+ is 9€ per month or 80€ per year, offering additional content and a diverse range of financial topics.
  3. Existing subscribers to Snowball will experience a price increase soon; new content will be added regularly to Snowball+.

HIBBETT: A Mathematical Nike | Financial Deep-Dive (Part 1)

Value Investing Substack • 275 implied HN points • 21 Jan 24
💰 Finance Investing Stocks Financial Analysis Marketing
  1. Hibbett is a unique retail company marketing to a niche customer demographic in the sneakerhead culture.
  2. The business model of Hibbett resembles marketing-focused businesses like fashion brands rather than traditional retail.
  3. Hibbett's management exhibits strong financial acumen through optimal capital allocation and cost management.

Headway

First 1000 • 943 implied HN points • 05 Oct 23
💼 Business Marketing
  1. Testing simple things can be valuable.
  2. Utilizing social proof on landing pages can be effective.
  3. It's not always necessary to go against the grain.