Musings on Markets β’ 0 implied HN points β’ 16 Oct 14
- GoPro targets a specific market of active, social media users, which is different from traditional camera users. This focus helps them stand out in a crowded market.
- The competition for GoPro is growing, as other brands and smartphones become more capable of taking action photos and videos. GoPro needs to maintain its unique edge to keep its market share.
- Investing in GoPro carries risks because their future growth depends on both attracting new users and staying ahead of competitors. This balance is tricky and not guaranteed.