Thoughts on Writing • 359 implied HN points • 19 Jul 21
- The advertising industry has heavily emphasized purpose-driven work in creative awards schemes over the past two decades, potentially losing touch with reality.
- Brand purpose, while important, can sometimes become a shield that is hard to challenge, leading to debates on whether it truly benefits causes or if it is a commercial strategy.
- The importance of creativity, craft, and ideas in advertising and branding is highlighted, suggesting a refocus on these elements over a strong emphasis on social purpose.