Product-led growth blurs B2B and B2C marketing channels, with B2B companies now venturing into influencer marketing on platforms like YouTube and TikTok.
Influencer marketing is thriving in developer-focused companies, with channels like YouTube being popular among developers.
Paid distribution is crucial in niche fields like Kubernetes or ML Ops for sustained impact, and choosing influencers wisely based on audience quality is key for successful campaigns.
Consultants often get their first clients through existing professional networks or referrals from colleagues or friends.
Networking and establishing partnerships are common methods for consultants to acquire new clients and expand their reach.
Thought leadership, content creation, and utilizing platforms are effective strategies for consultants to attract clients and showcase their expertise.
Finding a technical co-founder for a startup is challenging because technical expertise is rare and those who have it are often already employed.
To convince technical people to join as a co-founder, don't just be an 'idea person', bring substantial value to the partnership through industry knowledge, validation, and commitment to the project.
When bringing a technical co-founder onboard, respect their expertise and autonomy in technical decisions, ensuring they are joining because they believe in the idea and not just to experiment with new technologies.
Capella Space is considered the 'Rolls Royce' of commercial SAR, providing premium services tailored to high-end customers, especially focusing on government clients.
The role of commercial SAR, particularly by companies like Capella, played a significant part in bringing transparency to critical events like the Russian invasion of Ukraine, showcasing the impact of Earth observation technologies.
Building successful companies in the space industry requires a mix of factors including strong execution, perseverance through challenges, and understanding customer needs deeply, setting a strategy that includes partnerships while navigating the complexities of the market.