Working Theorys • 48 implied HN points • 20 Feb 24
- Many creators excel in building audience and brand but struggle to create sustainable businesses; the key is to commercialize themselves by developing products and services.
- The traditional search fund model focuses on acquiring existing businesses, while the creator search fund seeks to partner with creators to build new product lines together.
- In a creator search fund, strategic phases involve funding the search, finding a creator partner, aligning on a commercial strategy, defining roles and ownership, and finally building the product line.