The hottest Pricing Substack posts right now

Usage-based pricing helps companies limit risks, monetize growth, and increase retention compared to traditional models.
Defining users in pricing is challenging with automation and API interactions, pushing the shift to usage-based pricing.
SaaS companies are transitioning to hybrid models combining subscription and usage-based pricing for better customer acceptance and business growth.

Selling is about building relationships and influencing decisions.
Transitioning from hard selling to soft selling can be more effective in sales.
Maintain transparency, honesty, and ethical practices in selling to build trust and long-term relationships.

Artists often struggle with financial insecurity and lack of recognition, residing in an economic limbo without traditional jobs or career paths.
Art pricing is subjective and influenced by factors like celebrity status and ubiquity, leading to a wide range of prices for artwork.
Establishing a fair pricing model based on artist's wages, material costs, and a unique element 'X' can provide transparency and consistency in the art market.

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Consider starting with identifying customer problems before developing a solution.
Pivoting an idea to meet a more pressing need, like offering a complete backup service, can lead to more value and market demand.
When structuring pricing for a service, consider the value it provides customers and whether it justifies a monthly fee or a pay-per-use model.

On average, SaaS companies increased prices by 47.43% in 2023.
Consider the impacts of price increases on MRR, churn, and conversion rates before making changes.
Communicate changes, provide playbooks to teams, and decide on grandfathering existing customers when raising prices.

The decision has been made to charge in USD instead of British pounds (GBP) due to a higher likelihood of customer base outside the UK, particularly in the US market.
The change to USD aims to potentially improve the conversion rates by removing hesitancy related to unfamiliar currency for international visitors.
Existing customers will not be affected by the currency change and will continue to be charged in GBP, showing consideration and appreciation by 'grandfathering' their prices.

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