The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Super Bowl vs Valentine vs Duolingo's death — The best of brands and marketers

The Social Juice • 26 implied HN points • 15 Feb 25
💼 Business Marketing Brands Advertising Consumer behavior Digital Media
  1. Marketing can feel really fast and crazy, especially with big events like Valentine's Day and the Super Bowl happening at the same time. It’s like a mix of excitement and chaos.
  2. Testing different email times for newsletters can help find the best way to reach more readers. It’s all about experimenting to see what works better.
  3. Investing attention in good content is important, just like spending money wisely. When you pay attention to quality, it pays off in the long run.

How we built a business out of recession - chapter 34 - sales people always say yes

The ZIPster • 35 implied HN points • 14 Feb 25
💼 Business Entrepreneurship Sales Marketing Management Finance
  1. Starting a business without a formal plan can still lead to success, especially if you're adaptable and listen to your customers.
  2. Entering new markets can be tricky; familiarity with local culture and practices is very important to avoid mistakes.
  3. It's better to focus on areas where you have experience and can easily connect with customers, rather than spreading too thin in unfamiliar locations.

From Beginner to Substack Bestseller | Interview with Valentin Bunea

Kristina God's Online Writing Club • 999 implied HN points • 03 Jun 24
💼 Business Entrepreneurship Marketing Content creation Online business Writing
  1. Being successful in writing a newsletter takes hard work and dedication, not just a few hours a week. Many successful writers manage their time early in the morning or late at night to fit their writing into a busy life.
  2. You can build a profitable newsletter business in a reasonable amount of time each day. It's about focusing on the right tasks that bring the most value to your readers.
  3. Believing in yourself and being consistent with your writing can lead to great opportunities. Just like with fitness, doing daily reps in writing can make a big difference.

Advice for Nike and the NFL

House of Strauss • 41 implied HN points • 11 Feb 25
💼 Business Marketing Advertising Sports Corporate strategy Consumer behavior
  1. Nike's focus on women's sports in ads is driven by the potential to tap into a huge female consumer market. They want to reach more buyers and expand their brand.
  2. Current ads from Nike and the NFL may not resonate well with audiences as they seem outdated. The messaging could benefit from being more simple and relatable.
  3. A family-centric approach, like emotional storytelling, could be a more effective way for these brands to connect with viewers in their ads.

The 1 Person Content Engine

Tiny Empires • 122 implied HN points • 09 Jan 25
💼 Business Marketing Entrepreneurship Content creation Small business Online business
  1. You can create a lot of content quickly by using a system. Start by thinking of key client wins and common questions to build your main topics.
  2. Break down your stories into different formats for various platforms. One story can give you multiple posts on LinkedIn, Twitter, and Instagram.
  3. Stay consistent with your content schedule and review it often. Adjust as needed to keep it working well for you.
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A Winning Strategy

Points And Figures • 932 implied HN points • 21 Oct 24
💼 Business Leadership Entrepreneurship Marketing Authenticity Culture
  1. Being authentic is key for leaders. When leaders show their true selves, it helps build trust and culture in their organizations.
  2. Not every leader is suited for every situation. Finding the right fit where authenticity shines can lead to greater success.
  3. People today appreciate genuine leadership. With so much fake behavior around, being authentic stands out and resonates with others.

My Newsletter Just Became a Substack Bestseller (Although I Was Hesitant to Get Paid First)

Kristina God's Online Writing Club • 1858 implied HN points • 22 Mar 24
💼 Business Entrepreneurship Marketing Online Writing Content creation Freelancing
  1. Building a subscriber base takes time and effort; it's not an overnight success. You have to be patient and keep working hard to grow your audience.
  2. Going paid from the beginning can be beneficial. It’s important to trust your content enough to ask for support early on.
  3. Understanding the difference between followers and subscribers is key. Subscribers want your content directly in their inbox, which is more valuable than just having followers.

Junk Bond Trader

Where's Your Ed At • 13056 implied HN points • 26 Oct 23
💼 Business Entrepreneurship Finance Marketing Management Investing
  1. Elon Musk is perceived as a modern-day hustler, skilled at manipulating media and markets without creating tangible value.
  2. Musk's success lies in picking companies and products that promise eternal growth, even if the reality doesn't align with the hype.
  3. The acquisitions of SolarCity, Twitter, and the Cybertruck showcase Musk playing outside the odds, relying on emotion, and making risky bets.

How I Identify Clients From Hell

VERY GOOD PRODUCTIZED GUIDES • 159 implied HN points • 19 Aug 24
💼 Business Client Management Freelancing Pricing Strategy Service Industry Marketing
  1. Choosing clients based on shared values and respect makes work more enjoyable. It's important to list what matters most to you in a client relationship.
  2. Your portfolio should showcase work that you are proud of and leads to future opportunities. Focus on clients who will help enhance your portfolio, rather than just any client.
  3. Pricing should reflect the value of your work and your beliefs. Be firm on your rates, but consider flexibility if a client aligns with your values and can enhance your portfolio.

How To Start A Business With No Money

VERY GOOD PRODUCTIZED GUIDES • 339 implied HN points • 22 Jul 24
💼 Business Entrepreneurship Freelancing Personal Finance Marketing Networking
  1. Finding your unique skills and what people need can guide you to success. Ask yourself what you enjoy and what others are looking for.
  2. Starting with offering free services is a smart way to build trust and gain clients. It helps you showcase your skills and connect with potential customers.
  3. Visualizing your goals and where you want to be in the future can keep you motivated. Focus on what you can achieve step by step, rather than stressing about big leaps.

There’s Now a New Way to Grow Your Substack

Kristina God's Online Writing Club • 2877 implied HN points • 19 Jan 24
💼 Business Startups Marketing Networking Collaboration Social media
  1. There's a new 'Spreadsheet Directory of Publications' to help writers find collaboration partners. It makes networking easy and fun.
  2. Many creators are looking for ways to work together to grow their subscriber base. Networking can lead to more followers and success.
  3. Creators can also use the new Creator Network by ConvertKit to find others with similar audiences. This can help them reach and engage more subscribers.

❄️ How Deer Valley turns $329 lift tickets into a love letter to skiers and the romance of the West ⛷️

the case for brand 💼 • 58 implied HN points • 31 Jan 25
💼 Business Marketing Branding Retail Strategy Hospitality
  1. Deer Valley Ski Resort focuses on providing a luxury experience by offering premium services and a limited number of tickets. This makes their skiing experience feel exclusive.
  2. Their marketing emphasizes storytelling and nostalgia, which helps them connect with their guests on a deeper level. They want visitors to feel like they're part of a special tradition.
  3. Deer Valley stays true to its unique identity by avoiding snowboards and promoting an image of an independent, family-owned resort, even though it's part of a larger corporation.

The influencer holy grail

Simon Owens's Media Newsletter • 249 implied HN points • 11 Dec 24
💼 Business Media Marketing Influencers Investment Journalism
  1. Influencers want to create content that mixes cooking, fashion, and home decor. This mix attracts sponsors and gives a chance to sell lots of different products to followers.
  2. Local news is struggling, and a small yearly investment could help fix it. Just a bit of money could ensure every county in the US has a local news journalist.
  3. A newsletter called Sunday Long Read became popular by curating long-form articles. It shows how a focused idea can attract a loyal audience and even expand into new areas like podcasts.

Lessons from $1/day challenge

Kenny’s Sub • 299 implied HN points • 22 Jul 24
💼 Business Entrepreneurship Marketing Sales E-commerce Product Development
  1. Haggling often doesn't work well in the long run. It's better to stick to your price and negotiate on other terms if needed.
  2. $1 can feel expensive to some people. They may not see the value in what they are buying or find it too much effort for a small price.
  3. You need to have products ready to sell. Without anything to offer, it's tough to make money. Planning ahead is crucial.

LinkedIn

Public Universal Friend • 79 implied HN points • 02 Sep 24
💼 Business Marketing Customer Engagement Data Analysis Growth Strategies
  1. Using a customer engagement platform like Customer.io can help marketers improve their targeting and maximize growth. It offers better data management and less need for technical support.
  2. Spring is a great time for businesses to focus on improving conversions through digital marketing strategies. Real-time data can help companies get more return on their investment.
  3. Personal connections and genuine interactions are valuable, even in business communication. Taking the time to show real interest can make a difference.

How To Promote Your Service Business Online For Free

VERY GOOD PRODUCTIZED GUIDES • 239 implied HN points • 29 Jul 24
💼 Business Marketing Customer Acquisition Online presence Entrepreneurship Networking
  1. Identify where your potential customers hang out online and focus your marketing efforts there. Using platforms like Email and LinkedIn can really help you connect with the right people.
  2. List your business on free directories to improve your visibility. Even just a couple of free listings can significantly boost your website traffic and bring in more potential clients.
  3. Create attractive offers to draw in new clients and build trust. Giving something away for free can spark interest and lead to potential future business deals.

The Shift to Account-Driven GTM

MKT1 Newsletter • 4 implied HN points • 12 Feb 25
💼 Business Marketing Sales Strategy Startups Data
  1. Companies need to switch to an account-driven approach for marketing and sales. This means focusing on specific accounts instead of just waiting for leads to come in.
  2. New tools now let marketers understand their entire audience better. They can gather more data on accounts, allowing for more tailored outreach and personalized content.
  3. This shift requires teamwork across departments like marketing, sales, and customer success. Everyone has to work together to effectively target and engage with chosen accounts.

Movers, Shakers, & Money Makers (10/14)

Human Capitalist • 19 implied HN points • 15 Oct 24
💼 Business Employment Management Finance Marketing Job Changes
  1. Several key job changes happened recently, showing interesting shifts in various industries. People are moving to new roles that might change their companies significantly.
  2. Big tech alumni are finding new opportunities in different fields, indicating a trend of high talent being reused across industries. This could lead to innovation in sectors outside big tech.
  3. Monitoring job changes can be valuable for investors, recruiters, or anyone interested in career movements. Staying updated helps you know where talent is heading.

All content should flow toward newsletter signups

Simon Owens's Media Newsletter • 349 implied HN points • 19 Nov 24
💼 Business Media Entrepreneurship Marketing E-commerce Finance
  1. Good content should always encourage people to sign up for newsletters. This helps creators grow their audience and make money.
  2. You can succeed on platforms like Substack even if you start with no followers. Many people have built their subscriber base from scratch.
  3. Partnerships can help you grow faster. Teaming up with established brands can lead to more visibility and subscribers.

The American Eschaton is Almost Here

Contemplations on the Tree of Woe • 1787 implied HN points • 28 Oct 24
💼 Business Crowdfunding Publishing Marketing Game design Self-promotion
  1. The author has launched a crowdfunding campaign for a new RPG sourcebook filled with over 1,000 magic items. They believe it's important to launch it now while things are still stable.
  2. They encourage people who love Dungeons & Dragons, or want to share it with family, to support the book. The author thinks it could bring back good, classic gaming values.
  3. There's an upcoming livestream where the author will discuss gaming and pop culture, and interact with viewers. It's an opportunity for fans to ask questions and learn more.

Brands are really eager to sponsor live events

Simon Owens's Media Newsletter • 224 implied HN points • 06 Dec 24
💼 Business Media Sponsorship Events Marketing Sports
  1. Brands are very interested in sponsoring live events. This means companies see value in connecting with people in person.
  2. The NFL is becoming a huge media player, making billions from TV rights and producing lots of its own content. They're seen as one of the most valuable media properties globally.
  3. B2B media is on the rise, especially after the pandemic, as more businesses are looking to connect in person through events and other platforms.

Why more clients aren't buying from you (yet)

The Ask Newsletter — by Ellen Donnelly • 10 implied HN points • 12 Feb 25
💼 Business Marketing Sales Entrepreneurship Consulting Branding
  1. Show your expertise in action. Document your thought processes and how you solve problems to help potential clients see your value.
  2. Position yourself as an authority by clearly sharing your unique mission and message. This attracts clients who resonate with your vision.
  3. Build relationships instead of just relying on cold leads. Most clients come from referrals and connections within your network.

PART 1: Should rosuvastatin (Crestor®) be withdrawn from the market?

Maryanne Demasi, reports • 1906 implied HN points • 29 Jan 24
🏥 Health & Wellness Medication Marketing Toxicity Cholesterol
  1. Rosuvastatin (Crestor®) quickly became a popular cholesterol-lowering drug due to an aggressive marketing campaign.
  2. In Australia, rosuvastatin is the most prescribed drug, with over 14 million prescriptions written in a financial year.
  3. Rosuvastatin was found to be the most potent statin in lowering cholesterol, but this higher potency also led to greater toxicity.

AI is changing the rules of the game in Go-to-Market 🔄

The VC Corner • 819 implied HN points • 03 May 24
💼 Business Marketing Startups Technology Strategy Innovation
  1. AI tools are changing how businesses go to market, so it's crucial to adapt to these changes. Companies need to actively promote their products rather than hoping they'll go viral.
  2. It's important to focus on attracting early customers who truly understand and care about your product. These customers can provide valuable feedback and help spread the word.
  3. The strategy for getting your first users is different from getting a larger audience later on. Initially, you should go where your target audience already is, instead of spreading your efforts too thin across various platforms.

I talked to the creator behind my favourite Are.na board

The Social Juice • 66 implied HN points • 22 Jan 25
💼 Business Marketing Advertising Media Strategy Creativity
  1. The author interviews creators and marketers regularly. This gives insights into the world of marketing and helps readers learn from the experiences of others.
  2. There's a community aspect where subscribers can join a Discord group and WhatsApp chat. This allows for interaction and sharing among like-minded individuals.
  3. The newsletter offers a mix of marketing resources and news updates. This helps keep readers informed about the latest trends and strategies in the marketing field.

9 tactics to get your first 50 SaaS customers in 2025

Startup Business Tips 🚀 • 47 implied HN points • 19 Jan 25
💼 Business SaaS Marketing Sales Growth Strategy
  1. Networking can help you find your first SaaS customers. Reach out to people you know for introductions and referrals.
  2. Creating comparison and alternative pages on your website can attract customers in crowded markets. Show how your product stacks up against competitors.
  3. Understanding customer feedback is crucial. Ask customers how they heard about you and track why deals were lost to improve your sales process.

The Best Medium Publications of 2024 (to Quadruple Your Followers and Earnings)🤑

Kristina God's Online Writing Club • 639 implied HN points • 18 May 24
💼 Business Writing Earnings Publications Social media Marketing
  1. Medium has a unique publications system that helps writers reach more readers. Getting published in the right ones can boost your visibility and earnings significantly.
  2. There are thousands of publications on Medium covering a wide range of topics. With so many options, it's important to find the top ones that align with your interests and goals.
  3. Recent changes in Medium's programs allow editors to support writers more effectively. This means writers can earn more and gain better access to their target audience.

A New Way to Collaborate With Other Substack Newsletter Writers

Kristina God's Online Writing Club • 1638 implied HN points • 08 Feb 24
💼 Business Entrepreneurship Marketing Networking Collaboration Content creation
  1. Collaborating with other newsletter writers can make the process more enjoyable and less lonely. It’s great to find support and connect with like-minded people.
  2. Using Substack’s recommendation features can help grow your subscriber base. Many writers have successfully gained subscribers through community recommendations.
  3. Letdir is a new directory for Substack writers that helps you discover and connect with others in your niche. It’s an easy way to find collaboration opportunities.

From 0 to 1,000 Subscribers with Free Recommendations

Kristina God's Online Writing Club • 1318 implied HN points • 07 Mar 24
💼 Business Marketing Growth Entrepreneurship Online Platforms Content creation
  1. Recommendations are a great way to grow your subscriber base. Almost 28% of new subscribers can come from other newsletters suggesting your work.
  2. You don't need to spend money on ads to gain subscribers. Many writers have seen success by simply building relationships and getting recommendations for free.
  3. Substack’s recommendations engine is powerful and can help you increase your audience quickly. It works for new writers just as much as for those with a big following.

From Zero to 3,600 Subscribers

Kristina God's Online Writing Club • 1678 implied HN points • 03 Feb 24
💼 Business Marketing Entrepreneurship Digital Media Content creation Subscription Models
  1. Substack is great for starting and growing an email list without any upfront costs. You can begin your newsletter today and only pay a small fee if you earn money.
  2. You own your email list on Substack, meaning you can take it with you if you decide to leave. This gives you more control than relying on social media followers.
  3. Substack combines features of websites, blogs, and community platforms all in one place. It's designed to be user-friendly for beginners and offers a chance to monetize your writing easily.

I Hit 4,000 Subscribers and Now I Need Your Help

Kristina God's Online Writing Club • 1378 implied HN points • 23 Feb 24
💼 Business Marketing Entrepreneurship Content creation Subscriber growth Online Communities
  1. The writer reached 4,000 subscribers in just 15 months, which is a big achievement for a newsletter. They did it without relying on friends and family for support.
  2. They are thankful for their readers, especially the paid subscribers, who help keep their content going. This support allows them to focus on creating quality material.
  3. The writer wants to know more about their audience's interests. They plan to use a new survey tool to ask readers directly what they would like to see in the future.

I wouldn't market to Gen-Z in 2025 without knowing these stats and insights

The Social Juice • 95 implied HN points • 10 Jan 25
💼 Business Marketing Consumer behavior Brand Strategy Digital Trends Social media
  1. Gen-Z is moving away from Google and is using TikTok more for searches. They want content that feels real and relatable, not just the same old marketing.
  2. Brands should avoid commenting on every viral post. Instead of trying to engage in comments sections, it's better to join existing conversations in places like Discord or Reddit.
  3. Gen-Z prefers authentic content over polished ads. They want brands to focus on real-life issues and community engagement rather than just selling something.

Meet SubMarket, my new tool for making money from your newsletter

Startup Strategies • 42 implied HN points • 20 Jan 25
💼 Business Entrepreneurship Marketing Startups Advertising Digital Media
  1. SubMarket is a new tool designed to help newsletter owners earn money. It connects newsletter writers with advertisers who want to reach their audience.
  2. The service allows users to create classified ads, making it easier for them to find relevant partnerships. This could be a big boost for those who rely on their newsletters for income.
  3. John Biggs invites anyone interested in being on his show to reach out via email. He seems open to chatting with anyone, which is a nice way to engage with the community.

📈 How Tracksuit built a B2B brand valued at $142.9 million AUD to take the brand tracking world by by becoming champions of brand building with tracksuits, drinks and case studies 🧢

the case for brand 💼 • 72 implied HN points • 17 Jan 25
💼 Business Marketing Branding B2B Growth Strategy
  1. Tracksuit is changing the B2B game by making brand tracking easier and more affordable for businesses. They offer a fun and approachable way to connect brands with their customers.
  2. Their brand strategy focuses on building a supportive community for marketers, making them feel less alone in their roles. They do this through friendly events and a casual, relatable style.
  3. Tracksuit shows that B2B marketing can be exciting! By mixing in real-life events and a more relaxed atmosphere, they make brand tracking engaging and meaningful.

What Does It Mean For a Brand To Be Radical?

The Ruffian • 294 implied HN points • 23 Nov 24
💼 Business Branding Marketing Automotive Consumer behavior Luxury goods
  1. Jaguar is undergoing a major rebranding and switching to an all-electric vehicle lineup, but they won't have new cars to sell until 2026. This means they are promoting themselves as a brand without tangible products.
  2. The new branding has sparked a lot of negative reactions, suggesting that their attempt to modernize may be seen as losing their identity rather than revitalizing it.
  3. Jaguar is aiming to target wealthier consumers with fewer, more expensive vehicles, moving towards a luxury market rather than competing with mainstream car brands.

Calling All Future Newsletter Superstars From Europe (Especially Germany)

Kristina God's Online Writing Club • 839 implied HN points • 12 Apr 24
💼 Business Marketing Writing Entrepreneurship Online Platforms Content creation
  1. There are new features for Substack that help non-native writers, like setting a default language for their newsletters.
  2. German-speaking writers want to connect and collaborate more, and there's a new online space for this group to share and improve their skills together.
  3. It's important for writers to stay consistent and confident, even if they feel like no one is reading their work.

Then were the horsehoofs broken by the means of their pransings

Internal exile • 36 implied HN points • 31 Jan 25
🎭️ Culture Consumerism Reviews Marketing Digital Media Social relations
  1. Many online reviews aren't truly honest; they might be fake or written with hidden goals. Instead of helping customers, they're often just a part of a site's marketing.
  2. People often trust online reviews more than personal recommendations from friends and family. This reliance shows how important these reviews have become in shopping decisions.
  3. Consumers want to believe in the value of products based solely on use, distancing themselves from social influences. This belief causes them to accept fake reviews as real if they fit their hopes.

The best automated GTM plays you’re not running

Kyle Poyar’s Growth Unhinged • 410 implied HN points • 12 Feb 25
💼 Business Sales Marketing Automation Technology
  1. Automation in marketing doesn't mean sending many random messages. It can be effective by targeting the right audience in a smart way.
  2. Using advanced tools, businesses can reach out to potential clients based on specific signals, like job changes or website visits, making outreach more relevant.
  3. By focusing on quality over quantity, automated strategies can significantly improve response rates and lead conversion, creating a more successful approach to sales.