The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

HIBBETT: A Mathematical Nike | Financial Deep-Dive (Part 1)

Value Investing Substack • 275 implied HN points • 21 Jan 24
💰 Finance Investing Stocks Financial Analysis Marketing
  1. Hibbett is a unique retail company marketing to a niche customer demographic in the sneakerhead culture.
  2. The business model of Hibbett resembles marketing-focused businesses like fashion brands rather than traditional retail.
  3. Hibbett's management exhibits strong financial acumen through optimal capital allocation and cost management.

Long-Chain Marketing: How Data Engineering & Data Management Create Value For The Business

High ROI Data Science • 294 implied HN points • 10 Jan 24
💼 Business Data Engineering Data Management Value Creation Marketing
  1. Understanding the long-chain in marketing is crucial for connecting business outcomes with data and metrics.
  2. Data engineering and knowledge management are essential for transforming data into valuable assets that can be monetized by the business.
  3. Long-chain marketing involves seeing marketing efforts as part of a longer sequence of actions that lead to business outcomes, rather than standalone events.
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Why Usher Will Get Paid $0 to Headline the Super Bowl LVIII Halftime Show—and Why That's OK

The Take (by Jon Miltimore) • 176 implied HN points • 11 Feb 24
💼 Business Economics Entertainment Marketing Negotiation Value
  1. Artists like Usher may headline the Super Bowl halftime show for free, but they benefit from increased record sales and exposure.
  2. The NFL's unique arrangement with performers makes sense from an economic perspective, as the exposure during the halftime show can lead to millions of dollars worth of value for the artists.
  3. Despite not receiving payment from the NFL, artists still have direct financial incentives to perform due to the significant spike in record sales and other subsequent opportunities.

Day One Referral Program: Invite your friends to read Day One and Win Prizes

Day One • 279 implied HN points • 13 Jan 24
💼 Business Marketing Promotion Networking Referral Program Entrepreneurship
  1. Participate in the Day One Referral Program by inviting friends to subscribe and read Day One for special benefits and access.
  2. Share your referral link to earn rewards like discount coupons for courses and even a one-on-one consulting call.
  3. Focus on genuine sharing and personal experience when promoting the program to get the best results.

"The Economist" Cover Curse, Explained

SatPost by Trung Phan • 95 implied HN points • 08 Mar 24
💼 Business Media Economics Marketing Investing Tech
  1. The Economist's cover is seen as a contrarian investing signal, with examples showing it may indicate market trends, but careful analysis is necessary.
  2. The Economist acts as a curator-in-chief for relevant news, publishing content anonymously in one voice, and holding influence among decision-makers.
  3. Jalapeños are less spicy due to Big Ag influence, TikTok faces potential ban due to bipartisan concerns, and Dune 2 review includes insights on visuals, cast, and production.

Answered and asked

INDIGNITY • 216 implied HN points • 25 Jan 24
🎭️ Culture Advice Weather Marketing
  1. Advice columns may zhuzz up boring letters or invent interesting problems for entertainment.
  2. Ethical advice may suggest returning government funds, but it's up to you what to do with them.
  3. Launching an advice column may involve making up fake letters to get started and engage readers.

The McDonald's theory of why everyone thinks the economy sucks

Silver Bulletin • 438 implied HN points • 27 Nov 23
💰 Finance Economy Consumer spending Inflation Marketing Delivery Services
  1. Americans are spending more money overall, not just paying higher prices due to inflation.
  2. Fast food chains are using strategies like price increases, marketing, and delivery to make customers spend more.
  3. Consumer spending is increasing faster than inflation, impacting people's perceptions about the economy.

MR WRONG: Personality crisis.

INDIGNITY • 255 implied HN points • 12 Jan 24
🎭️ Culture Personality Work Art Food & Drink Marketing
  1. The article discusses the author's experience with a unique job application process involving a quiz.
  2. The author reflects on the results of the quiz and the personality label assigned to them.
  3. There's a teaser at the end for readers to guess the type of job the quiz was for, adding an interactive element to the article.

Chronicle Your Quest

Eliot Peper • 157 implied HN points • 11 Feb 24
💼 Business Entrepreneurship Marketing Writing
  1. Chronicle your journey to create a narrative explaining what you do and why it matters, help others understand you better, faster.
  2. Having a prose narrative about your quest is high-leverage, valuable for recruiting, fundraising, team alignment, and more.
  3. Telling your story through essays or narratives is a parallel art form to writing novels, providing a powerful way to document your company's journey.

🚪 A snail-mail platform with $200MRR in just 2 months

No-Code Exits • 176 implied HN points • 02 Feb 24
💼 Business Startups Entrepreneurship Marketing Technology Revenue
  1. Nick Freiling created a successful snail-mail platform called StampFans that generated $200 MRR in just 2 months.
  2. He started by testing the idea with a simple landing page and manual operations, then used tools like Softr for further development.
  3. Nick focused on keeping things lean, leveraged LinkedIn for user acquisition, and reached $200 MRR in less than 2 months.

25-Year-Old Entrepreneur Savannah Jordan on How She Built a Multi-Million-Dollar Marketing Agency in Three Years

The Profile • 766 implied HN points • 09 Aug 23
💼 Business Entrepreneurship Marketing Success Resilience Authenticity
  1. Savannah Jordan built a multi-million-dollar marketing agency by dedicating herself fully and pushing through challenges.
  2. Seeking mentorship and learning from mistakes helped Savannah establish Alpha after a previous startup experience.
  3. To stay ahead in marketing, constant research, observing trends, and embracing authenticity are key strategies.

On Non-Determinism // BrXnd Dispatch vol. 35

BrXnd Dispatch • 137 implied HN points • 25 Jan 24
🕹 Technology AI Branding Marketing Predictions
  1. Computers operate deterministically, following specific algorithms to produce consistent results.
  2. Contrary to computers, AI models rely on probability to predict outputs, leading to non-deterministic behavior.
  3. The concept of hallucinations in AI highlights the uncertainties and associations generated by models, similar to how brands are perceived as bundles of ideas and associations.

Cost of Acquisition (CAC) trap.

Elena's Growth Scoop • 1022 implied HN points • 12 May 23
💼 Business Marketing Metrics ROI Customer Acquisition Product Development
  1. Focus on optimizing payback period instead of just reducing CAC to improve ROI.
  2. Consider the profitability and long-term value of different acquisition channels before shutting them down based solely on CAC.
  3. The payback period is a superior metric for acquisition that focuses on reinvesting returns and optimizing various aspects like CAC, conversion rate, ARPU, and conversion time.

10 rules of IP brands

The Sociology of Business • 432 implied HN points • 02 Oct 23
💼 Business Branding Marketing Retail Intellectual Property Fashion
  1. IP brands focus on monetizing their intellectual property through various means like merchandising, partnerships, and experiences.
  2. IP-focused retail brands position themselves at the intersection of fashion and popular culture, extending their brand beyond just products.
  3. Strategic rules for IP brands include interstitial storytelling, generating anticipation, creating repeatable narrative anchors, building fandom, and leveraging licensing for brand expansion.