The hottest Revenue Substack posts right now

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6 pricing A/B tests I’ve run (and which ones worked)

I Have No Idea What I'm Doing • 60 implied HN points • 28 Nov 23
💼 Business Marketing Revenue Monetization Pricing Experiments
  1. Experimenting with different pricing strategies can significantly impact revenue and customer behavior.
  2. Running A/B tests on pricing changes is crucial to understand their actual impact before implementing them.
  3. Giving users options for different subscription plans can lead to a substantial increase in revenue and customer lifetime value.

Your guide to product-led sales

Kyle Poyar’s Growth Unhinged • 244 implied HN points • 22 Feb 23
💼 Business Sales Marketing Growth Revenue
  1. Product-led sales is a combination of product usage and personalized sales assistance to convert users into revenue.
  2. Early adopters like Jesus Requena from Figma provide valuable guidance on implementing product-led sales effectively.
  3. Tools like Endgame can transform sales processes by providing relevant product telemetry and improving sales outreach.

The Billion Dollar Revenue Club

next big thing • 145 implied HN points • 13 Jul 23
💼 Business Technology Venture Capital Startups Investing Revenue
  1. The Unicorn era is making way for companies that focus on achieving over $1 billion in annual revenue.
  2. Venture funding should prioritize companies with potential to reach over $1 billion in annual revenue, rather than just a high valuation.
  3. The focus on $1+ billion in annual revenue is seen as a healthier and more sustainable goal for companies than chasing a valuation north of $1 billion.

"Does Detroit even need to tax homeowners?"

The Chargeback • 78 implied HN points • 08 Oct 23
🇺🇸 U.S. Politics Policy Taxation Local government Revenue
  1. Eliminating all property taxes would lead to significant revenue loss for the city and make land speculation easier.
  2. Eliminating only homeowner property taxes could hurt renters and lead to increased taxes for non-homestead properties.
  3. Eliminating the portion of property taxes controlled by the City of Detroit could benefit homeowners but also speculators, and may not be revenue neutral.

Hello Kitty's $80B+ Secret Sauce

SatPost by Trung Phan • 122 implied HN points • 15 Apr 23
💼 Business Brands Marketing Revenue Licensing Expansion
  1. Hello Kitty's success is attributed to its simple design, cultural relevance, and successful licensing strategies.
  2. Sanrio, the company behind Hello Kitty, utilized strategic business decisions to expand globally and maintain the character's appeal over time.
  3. Hello Kitty's design, rooted in Japanese gifting culture and the kawaii aesthetic, contributed to its global success and longevity.

Startups.email - $60k MRR in 3 months

startupsemail • 78 implied HN points • 13 May 23
💼 Business Startups SaaS Entrepreneurship Revenue Market Analysis
  1. Building a successful SaaS business takes time and effort, with exponential growth once momentum is gained.
  2. If a business isn't generating revenue within 6 months, consider pivoting to a new idea; otherwise, stick with it for exponential growth.
  3. Choosing the right market segment, avoiding saturated markets, and understanding product-market fit are crucial for the success of a solopreneur.

A Messenger from the Past

Political Currents by Ross Barkan • 9 implied HN points • 08 Jan 24
🇺🇸 U.S. Politics Media Newspapers Publications Revenue Policies
  1. The Messenger online news site failed due to lack of viable business model and inability to monetize traffic.
  2. The Washington Post is facing financial struggles and losing traffic, possibly due to heavy focus on anti-Trump content.
  3. Politico has succeeded by focusing on politics and policy from an establishment perspective, offering privileged information to subscribers.

Reddit - The Front Page of Internet

Termsheet by Attack Capital • 6 implied HN points • 27 Jun 23
💼 Business Social media Startups Revenue Market Performance IPO
  1. Reddit is a social news aggregation platform where users share content and discuss various topics.
  2. Reddit was founded in 2005 and has had a unique journey, including being sold and then becoming an independent entity again.
  3. Reddit has seen significant growth in revenue, especially from its advertising business, and has experienced fluctuations in its secondary market stock price.

Xometry (XMTR)

Nihar’s Thoughts on Stocks • 0 implied HN points • 07 Sep 23
💼 Business Marketplace Revenue Competition Growth Operations
  1. Xometry is a marketplace business with core services for buyers to order parts and supplier services with different revenue percentages and margins.
  2. The business recently faced deceleration and challenges in Q3 '22, impacting growth and profitability forecasts.
  3. Marketplace businesses like Xometry face struggles with product customization, order size, and consistent ordering patterns, impacting scalability and business efficiency.

How to reduce CAC Payback Period for your SaaS

Market Curve • 0 implied HN points • 31 Aug 23
💼 Business SaaS Customer Acquisition Revenue Marketing Customer Retention
  1. The CAC payback period is the time it takes for your user to pay back their acquisition cost.
  2. A shorter payback period leads to faster company growth; aim for 5-7 months.
  3. To reduce CAC payback period: test new acquisition channels, define revenue clearly, incentivize upfront payments, experiment with pricing models, focus on organic acquisition, and increase expansion revenue.