The hottest Content creation Substack posts right now

And their main takeaways
Category
Top Technology Topics

Quick Update

Malt Liquidity • 6 implied HN points • 21 Feb 24
🕹 Technology Social media Content creation Online Platforms Digital Communication
  1. The author is apologizing for a lack of posts due to a busy work schedule, but mentions having several in progress.
  2. The author is considering different ways to engage readers and potentially move discussions to a more permanent format.
  3. There are plans to transition content to a native URL and potentially create a separate site for non-core content.

How Google Killed the Blogger

Pryor Questions • 6 HN points • 07 Feb 24
🕹 Technology SEO Content creation Search Engine Online presence
  1. Google's algorithm update prioritizes user-centric content, focusing on authenticity, expertise, and discouraging over-optimized strategies.
  2. The shift towards brand authority and user-generated content poses challenges for small businesses and independent content creators in ranking on Google.
  3. Video content, establishment of expertise, and a presence on various platforms are highlighted as essential strategies to adapt to the evolving SEO landscape.
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Monday briefing #6: TikTok drama, LinkedIn earned media, antitrust, deepfake copy, debunking AI, creativity and reputation, a creative challenge, and more

Wadds Inc. newsletter • 59 implied HN points • 03 Aug 20
🕹 Technology Social media Artificial Intelligence Digital marketing Media Regulation Content creation
  1. Australia is trying to make Google and Facebook pay news companies for using their content. This could change how news is shared online.
  2. LinkedIn is being used for more than just networking; it's now also a place where people can share news and engage with journalists.
  3. Many young people are spending less time on social media and taking steps to protect their privacy online.

How I use AI in my daily life (Part 1)

Year 2049 • 4 implied HN points • 23 Feb 24
🕹 Technology AI Tools Meetings Content creation
  1. New AI tools are constantly emerging, making it challenging to keep up with all of them
  2. Tools like Readwise, Otter.ai, and Notion AI have been valuable in saving time and enhancing productivity in daily tasks
  3. Unique features in these tools, like AI summarization, transcription capabilities, and enhanced content creation options, provide practical benefits for personal and professional use

How to find out what Substacks your subscribers are paying for

Next Big Newsletter • 15 implied HN points • 03 Mar 23
💼 Business Entrepreneurship Marketing Subscription Analytics Content creation
  1. Check your Substack dashboard's 'Subscribers' tab to see what your subscribers are paying for
  2. Analyze the publications your subscribers are subscribed to for insights on content, pricing, structure, and more
  3. Use subscriber information to tailor your content and strategy to meet their preferences

#43: A new market of ideas

The Uncertainty Mindset (soon to become tbd) • 39 implied HN points • 26 Aug 20
💼 Business Publishing Marketing Entrepreneurship Content creation Monetization
  1. Publishing needs to focus on the uncertain aspects like finding authors and creating new types of content. This can help produce unique and diverse books that appeal to different audiences.
  2. Instead of concentrating just on the final book, authors should think about making money from the process of getting there. This means finding ways to earn from workshops, articles, or other interim work.
  3. The publishing industry should consider breaking down its functions, like finding authors and marketing books, instead of trying to do everything at once. This could lead to fresh ideas and better results.

Alternative measures of newsletter success

Eclecticism: Reflections on literature, writing and life • 5 implied HN points • 23 Feb 24
💼 Business Marketing Success Metrics Content creation Subscribers
  1. Success of a newsletter is not just about the number of subscribers; there are other important indicators to consider.
  2. Reflecting on different aspects of success beyond subscriber growth can be uplifting during times of slow growth.
  3. Experience and alternative success criteria can provide solace when subscriber numbers decline.

Input From You About DruGroup

DruGroup • 19 implied HN points • 30 Nov 21
💼 Business Leadership Marketing Subscriptions Content creation Audience engagement
  1. The writer is thinking about starting a paid subscription for their work to provide deeper insights on leadership. They believe this could offer valuable tools to help readers improve their leadership skills.
  2. They want to keep offering free content but are unsure if introducing a paid option might alienate some readers. They are seeking feedback to guide their decision.
  3. The writer is focused on giving value to their audience and believes that if they help people, they will maintain their readership. They want to know if readers would be interested in paying for additional content.

DevRel: What to avoid, when to hire, and how to succeed

Developer GTM – by Calyx Consulting • 1 HN point • 12 Mar 24
💼 Business Marketing Hiring Measurement Team Building Content creation
  1. DevRel's impact can be measured, but setting up measurement can be costly. Focus on project-level success metrics and 'north star' metrics like Developer NPS and retention through the funnel.
  2. Hire DevRel when existing work like tech writing or evangelizing is becoming overwhelmed due to company scale. DevRel should adapt to the company's changing needs.
  3. DevRel reporting structure varies: in a company with a developer tool, it may report to marketing; for non-core tech, product or engineering. Executive support and understanding the role are key.

It's all about the summer break

Fund Marketer • 1 implied HN point • 10 Jul 24
💼 Business Marketing Content creation B2B AI Tools Strategy
  1. Creating content regularly is tough because it's hard to keep coming up with new ideas that also interest your audience.
  2. AI can help with content creation, but AI-generated content often doesn't engage people as well as original work does.
  3. Having a clear process can make creating content easier and faster, allowing for more creativity and personality in the finished product.

Happy 2nd anniversary, Building the Builders!

Building the Builders • 2 implied HN points • 26 Feb 24
💼 Business Entrepreneurship Community Content creation Subscription Model
  1. Two years into launching the Substack, the creator celebrates the growth of core essays and increased readership.
  2. Consistent posting reflects dedication despite personal challenges like career transitions and parenting.
  3. Exciting updates include easier access for paid subscribers to join AMAs and a new Discord server for all subscribers.

Learnings Re: Marketing

As beautiful as it seems • 2 HN points • 07 Jun 23
💼 Business Marketing Public Relations Content creation Feedback Public Speaking
  1. Marketing your own creation can be fun, challenging, and rewarding, requiring creativity and courage.
  2. Effective marketing strategies include building in public, unique marketing stunts, guerrilla marketing, and personal PR efforts.
  3. Key learnings include the importance of reviews, the value of experimentation, and the significance of seeking help and support from others.

Wish We Wrote #2: The Flattening of Culture

Dilemmas of Meaning • 3 implied HN points • 03 Nov 23
🎭️ Culture YouTube Content creation AI Cultural impact Social media
  1. Creators in online content creation must learn and adapt to the ever-changing algorithms and trends to succeed.
  2. AI tools like YouTube's AI Insights are designed to help creators stay relevant and generate content suggestions for their audience.
  3. The pressure to consistently produce popular, on-trend content on platforms like YouTube can lead to burnout and a flattening of cultural diversity.

✅ Monday briefing #15: Twitter moderation, channel planning, influencer inequality, brand banter, podcast directory, meeting a troll, anti-trust TLDR, AI fail…

Wadds Inc. newsletter • 19 implied HN points • 12 Oct 20
🕹 Technology Social media Artificial Intelligence Digital Tools Online Marketing Content creation
  1. Twitter is changing how it moderates content ahead of elections to reduce the spread of misleading information, including notifying users when they share such tweets.
  2. Black influencers face pay inequality compared to white influencers, which highlights a major issue in the influencer marketing industry.
  3. AI technology can have major flaws, as seen when Facebook mistakenly blocked a harmless image of onions, showing how these systems can misinterpret content.

Introducing Substack Creator Studio, a fellowship for the next wave of video stars

Substack • 1 HN point • 07 May 24
💼 Business Entrepreneurship Digital Media Content creation Subscription Models Marketing
  1. Substack Creator Studio offers a fellowship for video creators to develop their channels and build communities on Substack. It's a chance for creators to connect closely with their audience and earn money through subscriptions.
  2. The Substack model is seen as a stable alternative for creators who struggle with changing social media algorithms and uncertain ad revenue. It allows them to have ownership of their content and a more reliable income.
  3. Substack is expanding its features to support various creators, helping them grow their audience and improve their work experience. This includes better tools for video, audio, and direct engagement with subscribers.

Neil Woodford launches an expensive new website

Fund Marketer • 1 implied HN point • 24 Apr 24
💼 Business Investment Marketing Entrepreneurship Financial Analysis Content creation
  1. Neil Woodford has launched a new website that looks more professional than a simple blog. It's designed to provide economic insights and commentary.
  2. Creating consistent, high-quality content takes time and money. Maintaining this effort over time can be challenging for individuals or companies.
  3. There are different ways to succeed in content creation. Woodford might need to bring in help to keep up with the demands of running this new venture.

The End of the Extremely Online Era

The Commonplace • 2 HN points • 23 Oct 23
🎭️ Culture Social Trends Digital Culture Community Interaction Content creation Entertainment
  1. Change is inevitable; things can seem static for years and then transform suddenly.
  2. There are concerns with the current internet culture, such as attention spans, social interactions, and authenticity.
  3. A shift away from the extremely online culture is predicted, driven by a desire for real-life connections and authenticity.

I hate Instagram. But I feel I can't leave...

Green Graphic Design • 1 HN point • 12 May 23
🕹 Technology Social media AI Content creation Monetization Data Privacy
  1. Instagram can negatively impact mental health and productivity, leading users to employ app-blockers and reduce screen time.
  2. Instagram's business model can feel draining for content creators, pushing for surface-level and algorithm-pleasing content over thoughtful, long-form work.
  3. Social media platforms like Instagram are designed to keep users locked in, making it hard to leave and transfer followers, while facing challenges like misinformation and future changes in platform priorities.

Generative AI: Why Artists Need Not Worry

Thinking Through • 2 HN points • 02 Aug 23
🕹 Technology AI Content creation Regulation Artificial Intelligence
  1. Generative AI can produce content like writing, music, and artwork in the style of any artist.
  2. Challenges for artists include trademark violations, copyright infringement, and consumer confusion between original and AI-generated content.
  3. Proposed solutions include regulating AI, detecting AI-generated content, and utilizing verified accounts for content distribution.

Software companies are media companies. 

Market Curve • 1 HN point • 29 Jan 24
🕹 Technology Software Digital Media AI Automation Content creation
  1. Successful media companies have 3 key qualities: distributed to the right people, trade attention for engagement, and leverage network effects.
  2. Media needs distribution to exist - from traditional channels to digital platforms, distribution is essential for media companies.
  3. Attention is the currency of media, engagement is its value. Successful media companies create authentic, entertaining, and relevant content while focusing on quality over quantity.