The hottest Branding Substack posts right now

And their main takeaways
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Top Business Topics

The Number One Reason Why You Have Been Underperforming.

Day One • 698 implied HN points • 29 Jun 20
💼 Business Self-help Branding Entrepreneurship Mentorship Online presence
  1. You don't need permission from anyone to build a career on the Internet; make up your mind to learn and your teacher will appear.
  2. On social media, personal branding is important and you can follow people for education, information, and entertainment.
  3. Building a personal brand online requires locating mentors, applying their teachings, and consistently showing up to share your value without waiting for permission.
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How Building A Brand On Morals Signifies Greed.

Day One • 519 implied HN points • 23 Apr 20
💼 Business Ethics Branding Skills
  1. Being ethical in business can be seen as a form of long-term greed because it leads to trust and fair deals over time.
  2. Prioritizing good morals and honesty in dealings may seem naive in the short term, but it builds a reputation for fairness in the long run.
  3. Having a positive attitude can often trump skill in attracting opportunities and success, so building a brand with the future consequences in mind is crucial.

Jumping the fence

Nate is Learning • 39 implied HN points • 25 Apr 23
💼 Business Marketing Media Branding Consumer Products
  1. Jumping the fence refers to when a brand grows to reach a wider market beyond its initial target audience.
  2. Notable examples include Mr. Beast and Joe Rogan who expanded their reach to become influential figures in various industries.
  3. Companies in both consumer and B2B sectors can successfully jump the fence by adjusting their offerings to appeal to a broader audience.

Does social media marketing still matter? Not like you think.

{grow} by Mark Schaefer • 39 implied HN points • 08 Mar 23
💼 Business Marketing Strategy Branding Community Social media
  1. Social media marketing is not just about promotion, but about creating emotional connections and customer advocacy.
  2. Social media plays a crucial role in brand marketing by creating emotional meaning and loyalty.
  3. A successful social media strategy should focus on building an audience and ultimately a community for organic advocacy.

How To Market Like Seth Godin (Part Two)

Day One • 359 implied HN points • 21 Jul 20
💼 Business Marketing Branding Startups Entrepreneurship Economics
  1. Building a strong personal brand is essential for marketing success. Identify what you excel at and focus on teaching that to others.
  2. Be open to pivoting in your marketing strategies based on what will best serve your audience. Making a different promise when necessary can lead to more impactful results.
  3. Start before you feel ready. Taking action and learning along the way is crucial for progress. You don't need to have everything figured out from the beginning.

Customer reviews: bop or flop?

Mehdeeka • 3 implied HN points • 01 Feb 24
💼 Business Marketing Reviews Sales Branding Customer Engagement
  1. Reviews can be a powerful marketing tool for branding, pipeline growth, and higher conversions.
  2. To get more reviews, consider running campaigns, both by G2 and vendors, and use passive review strategies.
  3. Reviews have the most impact in the middle of the sales/marketing funnel and can be amplified across marketing assets like websites for increased trust and conversions.

Branding You

The Intersection • 19 implied HN points • 22 Jul 23
💼 Business Branding Design Presentation Consistency
  1. To build a personal brand as a designer, focus on relevance by offering something unique and valuable that stays relevant over time.
  2. Differentiate yourself by having fresh ideas, articulating them well, and giving them simple and memorable names.
  3. Pay attention to your presentation by consistently showcasing your brand, both visually and through your work, to establish recognition.

Introducing Makers : A Community Driven Blueprint To Achieving Your Goals

Day One • 279 implied HN points • 04 Apr 20
💼 Business Entrepreneurship Community Membership Coaching Branding
  1. The Makers Community provides coaching, resources, and a community for individuals to work on their goals
  2. The community targets those struggling with procrastination, consistency, and lack of access to the right people for accountability
  3. A limited number of people can join the community at a reduced investment cost, making it accessible for those in need of support

What Are You Selling Online? (Plus WhatsApp Attention Guide)

Day One • 259 implied HN points • 01 Jun 20
💼 Business Branding Social media Marketing Training
  1. To succeed in making money online, focus on providing value rather than just seeking income. Value delivery is key.
  2. Consider leveraging social media platforms to create and extract value, even without a website or ads. Identify needs and offer solutions.
  3. Engage in classes or courses to learn and implement strategies for monetizing platforms like WhatsApp, focusing on building attention and providing value.

To Rebrand or Not to Rebrand?

The Intersection • 19 implied HN points • 27 Mar 23
💼 Business Branding Design Marketing Global expansion Mergers
  1. When considering rebranding, it is essential to have a clear trigger such as a change in the business direction or a product update for successful outcomes.
  2. Rebranding efforts should not be triggered by superficial reasons like a new CEO or CMO, but rather by substantial changes in the company's core.
  3. A successful rebranding requires a thoughtful integration with the product or service, not just a surface-level change for the sake of change.

The Weekend Digest

Day One • 179 implied HN points • 10 May 20
💼 Business Branding Sales Focus
  1. Start your week with a plan on Sundays to set a purposeful tone.
  2. Failing to plan is planning to fail - prioritize organization for success.
  3. Benefit from the valuable insights in newsletters if you missed out on them during the week.

Four Laws of Brand-Building in the Digital Age (Part 2 of 4)

The Intersection • 0 implied HN points • 06 Apr 21
💼 Business Marketing Innovation Branding Digital Age Strategy
  1. In the digital age, brands are shifting focus from Unique Selling Proposition (USP) to Point of View (POV) as a more powerful marketing tool.
  2. Brands are facing challenges in protecting their USP in the digital world due to rampant copying and mimicry, highlighting the importance of having a distinct POV.
  3. The driving force for success in today's competitive landscape lies in having a strong Point of View (POV) that is unique, consistent, and resonates with consumers.

How to shift your brand's power from your products to your community

Bold & Open • 0 implied HN points • 24 Mar 24
💼 Business Branding Marketing Community Engagement
  1. Align your organization's brand with your community by focusing on your tribe's identity, goals, and values, instead of trying to fit them into your preconceived brand image.
  2. Create meaningful brand touchpoints that reflect your overall brand essence. Keep these touchpoints simple and few to provide consistent and impactful experiences for your community.
  3. Measure your brand's success through the Brand Commitment Scale, assessing levels of customer satisfaction, delight, engagement, and empowerment. Prioritize building long-term relationships with members over short-term revenues.

Why (and how to) create attractive open source design

Bold & Open • 0 implied HN points • 25 Feb 24
🪑 Design Branding Creativity
  1. Attractive branding is increasingly important for open source projects to reach and engage more people.
  2. Imitating successful brands and remixing their elements can help in creating appealing and trustworthy designs without the need for expensive graphic designers.
  3. To create your own attractive design, find inspiration from successful examples, break them down into key components, inject your twist, and then either create it yourself or hire someone to help implement it.

How Dude Perfect created a content driven brand?

This week I am curious about? • 0 implied HN points • 16 Nov 23
💼 Business Branding Content creation Diversification Monetization Expansion
  1. Dude Perfect started with five roommates creating fun trick shot videos that went viral, showcasing their competitive yet humorous personalities.
  2. The founders eventually quit their full-time jobs to focus solely on creating content, leading to rapid growth and success for the brand.
  3. Dude Perfect diversified their content beyond trick shots, partnered with brands and celebrities, and expanded into owning their own platform and creating offline experiences like a theme park.

What Does Your Brand Stand For?

Build To Scale • 0 implied HN points • 28 Aug 23
💼 Business Branding Product Management Marketing Strategy Customer Experience
  1. A brand is the promise a company makes combined with the customer experience. It's crucial to focus on delivering quality products and services that align with this promise.
  2. The success of a brand is not just about logos or taglines but about creating products customers can't live without. Constant innovation and differentiation are key.
  3. Maintaining a strong brand requires consistently delivering on the promise and continuously improving products to meet customer needs.

Creator News Roundup: 01/15/2024

Cosmos • 0 implied HN points • 15 Jan 24
💼 Business Venture Capital Influencers Content creation Branding
  1. Venture capital funds are directly supporting creators to launch products for their communities, with investments ranging from $500,000 to $2 million.
  2. Influencers are facing stricter regulations and consequences for misleading promotions, as seen in a case involving a Christmas cake campaign.
  3. Platforms like Twitter are shifting to prioritize video content, with video appearing in 8 out of 10 user sessions, and investing in original video series with personalities.

Gustav Heinsen: KidZania; Branding a Society

Do Not Research • 0 implied HN points • 15 Feb 22
🎭️ Culture Society Branding Education Community
  1. KidZania is a global theme park company that brands itself as a society, with its own government, currency, and brand loyalty through edutainment.
  2. The company blurs the lines between work and play, offering children the experience of working in corporate-sponsored jobs and earning money for products while promoting brand loyalty.
  3. KidZania constructs a community with shared consciousness through a detailed brand identity that promotes a Westernized idea of society, equating citizenship, life, and success with work within a corporate structure.

Foxtrot Market's comeback?

Snaxshot • 19 likes • 10 May 24
🍲 Food & Drink CPG Branding Funding Collaboration Innovation
  1. Foxtrot Market faced a questionable auction process with potential bidders feeling left in the dark, leading to speculations of a rigged setup.
  2. Brands like Blueprint by Bryan Johnson are stepping into the market with products like supplements and olive oils, potentially shaking up established brands like Athletic Greens.
  3. Various CPG brands are undergoing rebranding and major changes to stay relevant and attract customers, reflecting a rebranding trend in the industry.