Permit.io’s Substack • 39 implied HN points • 24 Jul 24
- Marketing to developers is really different from regular marketing. You can’t just tell them they’re doing things wrong; you need to connect with their community and understand their challenges.
- At conferences, it’s important to engage with developers at different levels. Not everyone taking a sticker will become a customer, and that's okay. It's more about building relationships.
- Offering flexibility in your product is key. Developers have different needs, so let them use only what they want without forcing features on them.