DeFi Education • 1079 implied HN points • 18 Jan 24
- In crypto, the best projects often create intense loyalty like cults, not just regular communities. People connect on a deeper emotional level, making them highly devoted followers.
- Successful crypto projects usually have a strong leader who inspires and drives the movement. These leaders often embody the values of the brand and attract passionate supporters.
- A sense of exclusivity and belonging is crucial for cult brands in crypto. Members feel united against an 'enemy,' and they love showing they are part of something special with symbols, language, and shared goals.