The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

What happened in marketing: Gemini, Advantage+, Trump, DeepSearch and Earnings

The Social Juice • 19 implied HN points • 09 Feb 25
💼 Business Marketing Advertising Technology Media Finance
  1. OpenAI has introduced a new feature called Deep Search, which helps with deep research online. This could change how we find and understand complex information.
  2. LinkedIn is focusing more on video content, with a 36% increase in video uploads. This shift could influence how professionals share and engage with content.
  3. Google's new AI updates aim to improve advertising performance and user experience. These advancements highlight the growing role of AI in digital marketing.

What happened in marketing: Google's gift to marketers, OpenAI's response to Deepseek and Meta's weird future

The Social Juice • 31 implied HN points • 02 Feb 25
💼 Business Marketing Advertising Technology Public Relations E-commerce
  1. Google launched a new tool to help marketers measure their advertising effectiveness across different platforms. This tool should make it easier to understand what works best for their campaigns.
  2. OpenAI introduced a smaller version of their AI model, making it available for free. This aims to provide more people access to AI tools for their projects.
  3. There are concerns about privacy and safety in social media, especially with bills being proposed to limit access for kids under 13. This shows a growing tension between tech companies and government regulations.

The return of Office Hours

Simon Owens's Media Newsletter • 274 implied HN points • 11 Nov 24
💼 Business Entrepreneurship Marketing Networking Content creation Subscription Models
  1. Office Hours were popular and let paid subscribers ask questions and share ideas with each other. Many enjoyed the experience of chatting, even more than hearing from guest speakers.
  2. The original format created a lot of pressure, making it hard to keep it going. The goal now is to make it more relaxed and simpler for everyone involved.
  3. The new plan is to hold Office Hours about twice a month, focusing on open discussions rather than just featured guests. This change aims to create a fun, networking-like atmosphere.

Charlotte Stavrou: Influencers and Entrepreneurship

Danielle Newnham • 19 implied HN points • 10 Oct 24
🎙 Podcasts Influencers Entrepreneurship Marketing Content creation Business
  1. Charlotte Stavrou shares how her childhood shaped her determination and drive as an entrepreneur. She believes that personal experiences can greatly influence one's work ethic.
  2. She discusses her recent dyslexia diagnosis and how it helped her feel more complete, as the education system made her feel inadequate before.
  3. Many founders are starting to become influencers now, partly due to the changes brought by COVID-19. Charlotte's agency provides insights on how influencers can better price their services.

How Mercedes-Benz Stadium Created A Blueprint For Modern Sports Venues

Huddle Up • 49 implied HN points • 17 Jan 25
🎾 Sports Events Venues Teams Fan Experience Marketing
  1. Mercedes-Benz Stadium is a modern sports venue that serves as a model for others. It's designed to enhance the experience for fans and players alike.
  2. The stadium hosts a variety of events, showing its versatility and importance in the community. From football games to championships, it’s always busy.
  3. Its innovative features set a new standard for sports facilities, making it a blueprint that other stadiums might follow in the future.
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❄️ 🚀 Une grosse annonce à vous faire. Ready ?

Snowball • 2614 implied HN points • 29 Mar 23
💼 Business Finance News Technology Crypto Marketing
  1. Snowball+ is a new collective of newsletters focused on personal finance in France, featuring various experts and tools.
  2. The launch price for Snowball+ is 9€ per month or 80€ per year, offering additional content and a diverse range of financial topics.
  3. Existing subscribers to Snowball will experience a price increase soon; new content will be added regularly to Snowball+.

A guide to gift subscriptions and special offers

Substack Blog • 219 implied HN points • 25 Nov 24
💼 Business Marketing Subscriptions E-commerce Sales Customer Engagement
  1. Gift subscriptions are a great way for your current subscribers to share your work with friends and family during the holidays. It's not just a gift for them, but also helps promote your content.
  2. Special offers and discounts can make subscriptions more appealing for new subscribers. Timing these offers around holidays or relevant events can boost conversions and attract new readers.
  3. Using the holiday season to engage with your audience creatively fosters a sense of community. Celebrating together can help grow your subscriber base and strengthen relationships with existing ones.

What they don’t teach you in coach training (but probably should)

The Ask Newsletter — by Ellen Donnelly • 25 implied HN points • 29 Jan 25
💼 Business Coaching Entrepreneurship Marketing Finance Professional development
  1. Many coaching programs focus on pure coaching techniques, but real clients often want specific advice and solutions to their problems. Coaches need to understand this difference to succeed.
  2. Combining coaching with mentoring can be valuable. Clients appreciate a mix of self-reflection and practical guidance to achieve their goals.
  3. Success in coaching comes from really knowing your clients’ needs and being flexible in your approach. Building relationships and offering direct help can lead to better outcomes.

How we built a business out of recession - chapter 32 - cultural differences

The ZIPster • 35 implied HN points • 31 Jan 25
💼 Business Entrepreneurship Startups Management Marketing Cultural differences
  1. Cultural differences matter when expanding a business internationally. It's important to understand local behaviors and attitudes before entering a new market.
  2. Team dynamics can change during business growth and can affect decision-making. Trust issues among shareholders can lead to conflict and hinder progress.
  3. Research and planning are crucial before launching in a new location. Relying on assumptions without adequate market knowledge can result in costly mistakes.

80/20 rule for solo-founders

Tiny Empires • 36 implied HN points • 16 Jan 25
💼 Business Entrepreneurship Marketing Growth Strategies Revenue Generation Productivity
  1. Focus on the 20% of your actions that bring in 80% of your results. This helps you work smarter, not harder.
  2. Regularly check which activities make you money, and cut out anything that doesn't contribute. It's about prioritizing the things that actually work.
  3. Spend dedicated time on your top revenue-generating activities each day. Avoid distractions so you can really concentrate on what truly matters.

On 40 Hours: A Book For A Time Like This

Day One • 938 implied HN points • 09 Mar 24
💼 Business Productivity Self-help Entrepreneurship Personal Finance Marketing
  1. Time is the most valuable asset as it cannot be created or bought back. Focus on utilizing your time effectively to reach your goals.
  2. Distractions such as social media, excess entertainment, and procrastination can hinder progress. Identify them and work towards eliminating them to achieve success.
  3. Prioritize learning from helpful resources and taking action. Choose a few key lessons to implement, banishing distractions until they become part of your daily routine.

The definitive product positioning framework

Kyle Poyar’s Growth Unhinged • 749 implied HN points • 04 Dec 24
💼 Business Marketing Startups Strategy Sales Product
  1. Choosing the right customer segment is crucial for your product's success. Different segments have different needs, and you need to focus your strategy accordingly.
  2. Positioning isn't something you can just test quickly with A/B tests. It's more of a strategic choice you make at a higher level, affecting how you market and present your product.
  3. Your homepage is the best place to show your product's positioning. It should be clear and accessible, so everyone inside and outside the company understands it.

How I Grew My Substack Newsletter Views by 511% in 30 Days🤯

Kristina God's Online Writing Club • 819 implied HN points • 19 Mar 24
💼 Business Marketing Finance Entrepreneurship Content creation
  1. Experimenting can lead to big results in growing your newsletter. Trying new things is important for success.
  2. You might be surprised by how much more traffic your newsletter can get. It's possible to improve your visibility and engagement.
  3. Joining supportive communities and learning resources can really help you grow. Connecting with others can provide valuable insights and motivation.

Moving beyond founder-led sales

Kyle Poyar’s Growth Unhinged • 425 implied HN points • 22 Jan 25
💼 Business Sales Marketing Startups Growth Revenue
  1. Warmly grew from zero to $700k ARR in 2023 by using a founder-led sales approach, where the co-founder took a hands-on role in closing sales.
  2. By shifting to a more structured and scalable sales process, Warmly was able to triple their revenue plan for 2024 and build a diverse sales team with various roles.
  3. They experimented with different marketing channels, including partnerships and paid ads, which helped them expand their customer base while learning which strategies were most effective.

From $5 to $200,000 Writing on Fiverr — Interview with Maya Sayvanova

Kristina God's Online Writing Club • 679 implied HN points • 05 Apr 24
💼 Business Freelancing Marketing Entrepreneurship Success Strategies
  1. Freelance writers need to prioritize marketing themselves. It helps build their reputation and success in platforms like Fiverr.
  2. Quitting a regular job can offer freedom and opportunities, but it requires dedication. Choosing the right clients can lead to better pay and work-life balance.
  3. To succeed as a writer, commit fully and be resourceful. It's important to overcome excuses like lack of time or money to pursue your goals.

The Pipeline Metrics That Matter

Bottom Up by David Sacks • 281 implied HN points • 29 Oct 24
💼 Business Sales Marketing SaaS Metrics Forecasting
  1. Tracking pipeline generation is crucial for growth in SaaS companies. If new opportunities are increasing, it's a good sign to hire more sales staff; if not, boost marketing efforts.
  2. Understanding pipeline conversion metrics helps identify where improvements are needed. Knowing how long deals take to close and where they tend to get stuck can lead to better sales processes.
  3. Active pipeline metrics allow for accurate forecasting. Keeping an eye on open opportunities and their expected close dates helps businesses plan and strategize effectively.

Messi, Inc.

The Generalist • 2341 implied HN points • 22 Feb 24
💼 Business Sports Technology Investing Entrepreneurship Marketing
  1. Being considered the GOAT in a sport can lead to lucrative opportunities and wealth accumulation, as seen with athletes like Michael Jordan and Lionel Messi.
  2. Changes in social media, technology, and athlete earnings have given superstar athletes more power and control over their wealth and commercial endeavors.
  3. Lionel Messi's strategic moves, like moving to America and establishing Play Time, indicate a growing potential for immense wealth through business ventures beyond his football career.

The anatomy of a breakthrough “Service-as-a-Software” business

Kyle Poyar’s Growth Unhinged • 425 implied HN points • 15 Jan 25
💼 Business Startups Technology E-commerce Marketing Finance
  1. Chargeflow focused on marketing and customer relationships before building their product. This helped them understand what their audience needed and how to stand out.
  2. They made it super easy for customers to sign up and get started, which led to positive reviews and a better presence in app stores. Fast onboarding is key for attracting users.
  3. Chargeflow's pricing model is based on success, meaning customers only pay when they see results. This approach not only attracts customers but keeps them around longer.

The 10 biggest mistakes I made bootstrapping to $1M ARR

Kyle Poyar’s Growth Unhinged • 788 implied HN points • 13 Nov 24
💼 Business Startups Marketing Sales Entrepreneurship Growth Strategies
  1. Launching on Product Hunt was a big effort, but it didn't really help with getting customers. It was a good learning experience, though, and helped shape our messaging.
  2. Hiring digital marketing agencies didn't work out well because we didn't understand marketing ourselves. We realized we needed to learn the basics to direct our strategy effectively.
  3. Spending a lot on affiliate marketing and event sponsorships didn't pay off. Having a great product isn't enough; you need a solid plan to get others to promote it effectively.

Economics of Taylor Swift's $2B+ Eras Tour

SatPost by Trung Phan • 127 implied HN points • 13 Dec 24
💼 Business Economics Entertainment Touring Marketing Consumer behavior
  1. Taylor Swift's Eras Tour made over $2 billion, breaking records as the most profitable concert tour ever. Each show grossed about $14 million, and after expenses, Swift took home around $7.25 million per show.
  2. The tour had a huge economic impact on the cities it visited, with fans reportedly spending over $1,300 each in local economies. This resulted in an estimated total boost of $5 billion to $10 billion across the U.S. leg of the tour.
  3. Swift's careful planning for the tour focused on accessibility, artist empowerment, and fan engagement. She included new artists as openers and tailored each show to create unique experiences for fans, making the tour a massive cultural event.

Foxtrot's ashes still burn

Snaxshot • 599 implied HN points • 28 Apr 24
💼 Business Finance News Marketing
  1. Foxtrot's financial troubles include 6-figure unpaid invoices and lawsuits.
  2. Snaxshot became a go-to source for news about Foxtrot's closure, acknowledged by various reputable outlets.
  3. Subscribing to Snaxshot gives access to exclusive content and a 7-day free trial.

The emerging startup playbook

Kyle Poyar’s Growth Unhinged • 962 implied HN points • 09 Oct 24
💼 Business Startups Entrepreneurship Marketing Product Development Growth Strategies
  1. Create a minimum remarkable product that really stands out. This means your initial product should be good enough to impress people right away, as getting their trust back later is tough.
  2. Use storytelling to engage your audience. Instead of a big launch event, try to build a community around your product through authentic content and personal stories.
  3. Stay lean by using automation and AI to keep things efficient. It's better to have a small, skilled team that can innovate rather than hiring lots of people to get things done.

What I learned from tracking 443 SaaS pricing pages

Kyle Poyar’s Growth Unhinged • 907 implied HN points • 16 Oct 24
💼 Business SaaS Pricing Marketing Growth Strategy
  1. Many SaaS companies are raising their prices. In 2024, about 42% of them made adjustments, with an average increase of 20%.
  2. Some companies are adding or removing plans to better meet customer needs. Others are being more strategic with their pricing pages to attract larger clients.
  3. Pricing strategies are evolving, with some companies using discounts to gain new customers while others maintain strict pricing models to target premium segments.

Sacrifice revenue for simplicity

Tiny Empires • 98 implied HN points • 11 Dec 24
💼 Business Entrepreneurship Marketing Sales Product Development Strategy
  1. Sometimes, it's better to simplify your business model even if it means making less money. This can save you time and reduce stress.
  2. Instead of making custom offers for every client, create standard packages to streamline sales. This way, you spend less time on individual deals.
  3. Automating your sales process can help you focus on growth. With self-serve options, clients can buy directly from your website, which saves you effort.

How I'm Building My Business To Run Without Me

VERY GOOD PRODUCTIZED GUIDES • 179 implied HN points • 04 Jul 24
💼 Business Entrepreneurship Management Productivity Marketing Operations
  1. Many business owners think their business can't run without them due to fear of losing quality. But with the right systems, it can thrive even in their absence.
  2. Bottlenecks come from controlling client communication and deliverables too tightly. Letting go and empowering others can free up time and improve efficiency.
  3. Creating clear processes and hiring help allows business owners to focus on growth. Shifting to scalable models can also help in generating consistent income.

How to differentiate your product

Kyle Poyar’s Growth Unhinged • 520 implied HN points • 18 Dec 24
💼 Business Marketing Startups Product Development Sales Strategies Entrepreneurship
  1. Identify who your target customers are and what problem your product solves. Knowing your audience helps position your product effectively.
  2. To stand out, clearly define how your product is different from its competitors. Focus on unique features or benefits that are important to your customers.
  3. If you're in a crowded market, consider creating real differentiation or targeting an underserved area. Both strategies can help your product capture attention and grow.

You Can Meet 6-Figure Fiverr Writer Maya Sayvanova Who Got Featured in Business Insider LIVE

Kristina God's Online Writing Club • 539 implied HN points • 08 Apr 24
💼 Business Freelancing Writing Marketing Entrepreneurship Content creation
  1. Maya Sayvanova is a successful freelancer on Fiverr who has earned over $200,000. She went from making just $5 to becoming a top-rated writer, showing how hard work pays off.
  2. Despite her success, she faced challenges and failures along the way. It's important to keep pushing through tough times and not let setbacks define you.
  3. There's a live event where you can learn from Maya's experience and ask her questions. It's a great chance to get inspired and improve your writing skills.

Why Most Online Advertising Benchmarks Are BS (And What To Do Instead)

Nail It and Scale It • 119 implied HN points • 22 Jul 24
💼 Business Marketing Advertising Data Analysis E-commerce Growth Strategies
  1. Many online advertising benchmarks are unreliable because they don't account for differences in pricing and offers. This means you might be comparing apples to oranges, leading to wrong conclusions.
  2. To get better benchmarks, focus on two key metrics: Cost-Per-Click (CPC) and Conversion Rate. These give you a clearer picture of how your ads are performing compared to others.
  3. Joining groups or talking to industry experts can help you find more accurate conversion rates for your products. Sharing data with peers is a good way to understand what's normal in your field.

A good analogy can sell boring

Creative Samba • 19 implied HN points • 04 Oct 24
💼 Business Marketing Investing Finance Branding Advertising
  1. ETFs can be a smarter way to invest than buying individual stocks. They let you own a piece of many companies without the hassle of picking each one.
  2. ETFs are cheaper and accessible for everyday people, unlike traditional investing options that often favor big investors. This means anyone can get involved in the market.
  3. Using good analogies in marketing can make dull products exciting. For iShares, a clever ad strategy helped them reach a new audience when they were losing market share.

Lessons From Over 13 Million Naira Worth of Organic WhatsApp Sales

Day One • 758 implied HN points • 24 Feb 24
💼 Business Sales Marketing Content creation Data Analysis Customer Support
  1. Building trust and authority through valuable content is essential for selling products or services online
  2. Utilizing testimonials and free high-quality content can greatly persuade potential customers to make a purchase
  3. Addressing objections, providing ongoing support, and reducing buyer's remorse are key to maintaining customer satisfaction and loyalty

Not another marketing trends report: I accidentally wrote this

The Social Juice • 41 implied HN points • 17 Jan 25
💼 Business Marketing Trends Advertising Consumer behavior Digital Media
  1. Brands are focusing more on real-life experiences instead of CGI and visual effects. Real events can engage customers just as strongly as elaborate digital fantasies.
  2. The lines between online and in-person experiences are blurring for Gen-Z. They still value real-world events but are motivated by how they can boost their online presence.
  3. AI in marketing is shifting from low-quality content to more creative, thoughtful pieces. It's about using technology to enhance storytelling and engage audiences better.

Successful Startups Grow Quadratically, Not Exponentially. | VC Jobs

Venture Curator • 239 implied HN points • 11 Jun 24
💼 Business Startups Venture Capital Marketing Job Opportunities Product Development
  1. Successful startups grow quadratically, not exponentially, debunking the common misconception about their growth pattern.
  2. A framework for finding the right customers for your MVP involves focusing on a special subset of users who are excited about the long-term vision of the product.
  3. Understanding the Power User Curve can help identify and cater to highly engaged users, leading to more targeted product development and growth strategies.

There's a whole lot of ugly out there when it comes to growth teams.

Elena's Growth Scoop • 904 implied HN points • 29 Jan 24
💼 Business Marketing Management Growth Finance Leadership
  1. The growth teams face systematic failures in the industry due to various issues like unclear growth fundamentals and bad strategic decisions from executives.
  2. Symptoms of a bad growth team include not focusing on monetization, neglecting retention, and obsessing over 'hacks' instead of building sustainable growth engines.
  3. To build a successful growth team, companies need to prioritize monetization, retention, and data-driven decision-making, and ensure alignment between departments for optimal results.