The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Finding a more profitable business within your existing business.

The Ask Newsletter — by Ellen Donnelly • 12 implied HN points • 22 Jan 25
💼 Business Entrepreneurship Marketing Career development Personal Branding Finance
  1. Focusing on one specific area of your business can lead to greater success. By concentrating on Emceeing, it's possible to streamline efforts and see better results.
  2. Accepting discomfort is part of the growth process in business. It takes time to adjust to changes and trust your own instincts.
  3. Saying no to some income opportunities can actually open doors for better financial stability and free time for other important aspects of life.

Post stats in the app, video clipping, and a new masterclass for creators

Substack • 360 implied HN points • 04 Jul 24
💼 Business Publishing Marketing Content creation Community Building
  1. The Substack app now has a feature to show important stats for posts, helping creators see where their new subscribers come from.
  2. There's a new video clipper tool to help users create short video clips easily from their content.
  3. Substack is offering a masterclass specifically for video creators, providing them with valuable insights and skills.
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BERKSHIRE HATHAWAY’S TOBACCO HISTORY PART VII - CONWOOD: A REMARKABLE COMPANY

Reflections on "Going Down Tobacco Road" and Investing • 452 implied HN points • 16 Jan 24
💼 Business Management Finance Marketing Sales Operations
  1. Conwood was a unique and successful company acquired by Reynolds American in 2006.
  2. The management at Conwood had a dedicated leadership team that contributed to its success.
  3. Conwood's unique culture and focus on product quality and cost control made it a profitable venture.

Why newsletter signups should always be your north star

Simon Owens's Media Newsletter • 723 implied HN points • 08 Mar 24
💼 Business Media Entrepreneurship Finance Marketing Content creation
  1. Focus on growing newsletter signups as a key metric for success, as platforms can impact content creators' reach and livelihood unpredictably.
  2. Media entrepreneurs should be cautious of relying solely on tech platforms for distribution, as policies and algorithms can mistakenly impact their work.
  3. Entrepreneurs in media should consider covering niche news sites, video channels, podcasts, newsletters, and affiliate/ecommerce to succeed independently.

3 Essentials That Will 2x Your Landing Page Conversion Rate

Nail It and Scale It • 59 implied HN points • 15 Jul 24
💼 Business Marketing Digital E-commerce Sales Entrepreneurship
  1. Make sure your landing page clearly explains what you're offering right away. If visitors can't understand it quickly, they're likely to leave.
  2. Build trust by showing strong brands you've worked with, sharing positive customer reviews, or highlighting any expert endorsements. This makes visitors feel more secure about their decision.
  3. Keep the action simple. Have one clear button for what you want visitors to do, and ensure the page loads quickly without distractions. The easier it is, the more likely they will take action.

A Culture of Innovation

The Polymerist • 132 implied HN points • 30 Jan 25
💼 Business Product Development Innovation Marketing Sales Team Structure
  1. Having a well-equipped lab is crucial for innovation in fields like chemistry. Safety is incredibly important, and people need to know how to operate in a lab to prevent accidents.
  2. Long-term thinking is necessary for product development. Even great ideas can take years to become profitable, so careful planning and decision-making about launching products are key.
  3. A culture of collaboration between teams is essential for success. Sales, marketing, and technical teams need to communicate effectively to help ensure new products meet market demands and are profitable.

Quitting freelancing to build products

Kenny’s Sub • 239 implied HN points • 01 Apr 24
💼 Business Freelancing Entrepreneurship Product Development Marketing Client Management
  1. Freelancing can consume a lot of time and energy, making it hard to work on personal projects. Focusing entirely on building your own products might be a better choice for growth.
  2. Getting paid as a freelancer can be tricky and often requires chasing clients. Having good platforms can help with payment security and reduce the hassle.
  3. When developing products, it's important to try out various ideas. Finding what works best often means experimenting and adjusting based on feedback and demand.

#14: Five ideas from the airline business

Bureau of Adventure • 119 implied HN points • 01 Jun 24
💼 Business Aviation Marketing Operations Economics Strategy
  1. Airlines can use different route models, like hub-and-spoke or point-to-point. Each has its benefits, with point-to-point focusing on direct flights and hub-and-spoke maximizing connections.
  2. Focusing on trip costs rather than unit costs can be more effective. Sometimes a smaller plane with higher costs per seat is better for fewer passengers, rather than trying to fill a large plane.
  3. Using an 'out and back' flying strategy can help airlines run more efficiently. It allows them to keep crew costs low and isolate delays, while also making it easier to cancel unprofitable flights.

10 Trend Predictions for Coaches, Consultants & Experts in 2025

The Ask Newsletter — by Ellen Donnelly • 15 implied HN points • 15 Jan 25
💼 Business Consulting Coaching Entrepreneurship Marketing Trends
  1. More professionals will work part-time or freelance while running their businesses, allowing for more flexibility and varied income streams. This change is reshaping what commitment looks like in the workplace.
  2. In 2025, service providers will focus on creating one standout offer instead of many products, making it easier for both them and their customers. This means simplifying what they sell helps avoid overwhelming buyers.
  3. Successful deals will often happen quietly behind the scenes, showing that the best service providers may not always be the loudest on social media. It's becoming more common to have valuable exchanges out of the public eye.

Why Longer (Content) Isn’t Always Better

Kristina God's Online Writing Club • 739 implied HN points • 15 Sep 23
💼 Business Marketing Content creation Communication Entrepreneurship Digital Media
  1. Short content can be more powerful than long content. It grabs attention quickly and gets straight to the point.
  2. Consistency in creating short content can build a strong following. Regular updates keep readers engaged and coming back for more.
  3. Longer content isn't always necessary to convey a message. Sometimes, less is more, and being concise can be more effective.

How to build your GTM strategy from scratch

Kyle Poyar’s Growth Unhinged • 291 implied HN points • 06 Nov 24
💼 Business Startups Marketing Strategy Sales Growth
  1. Building a go-to-market (GTM) strategy involves understanding stages like problem-solution fit, product-market fit, and go-to-market fit. Each stage helps you grow and attract more customers.
  2. Create an Early Customer Profile (ECP) based on real evidence to identify your first customers. This helps you target those who have a strong need for your product and are willing to pay.
  3. Differentiate your product by refining your unique value proposition (UVP) and unique selling proposition (USP). This makes it clear why customers should choose you over the competition.

Vision

Sucks to Suck • 707 implied HN points • 13 Jun 23
🕹 Technology Hardware Augmented reality Design Marketing Future Technology
  1. Software designers should be eager for the success of new technologies like AR/VR for continued employment opportunities.
  2. Apple's new AR/VR headset, Vision, follows a historical pattern of product launches indicating a potential for success.
  3. An important consideration for the future of Vision is whether it will evolve to address hardware design, pricing, and human possibilities.

Stop Building Startups. Start Consulting Instead.

Michael’s Newsletter • 707 implied HN points • 28 Mar 23
💼 Business Entrepreneurship Consulting Networking Marketing Income Streams
  1. Consider starting a consultancy business instead of a startup as it is more manageable and helps avoid common mistakes.
  2. Consulting allows you to solve real problems, start faster, and serves as a stepping stone to product development.
  3. Leverage your existing network for consulting opportunities, including past clients, recruiters, and real-life communities.

The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers

Category Pirates • 707 implied HN points • 12 Jun 23
💼 Business Marketing Community AI Data
  1. Flywheels focus on attracting customers with value, engagement, and community.
  2. Marketing funnels push customers down a linear path, while flywheels put customers at the center to drive organic growth.
  3. Superconsumers are key in fueling the positive feedback loop of a marketing flywheel.

The Ultimate Game Dev's Guide to Working with Content Creators

A16Z GAMES • 199 implied HN points • 09 Apr 24
💼 Business Gaming Marketing Content creation Industry Trends Relationship building
  1. One of the biggest challenges for game developers is working with content creators to market their games effectively. It's important to find creators that resonate with your game and engage with them early on.
  2. Each content creator is unique, so it's crucial to tailor your approach to match their audience and content style. Understand their goals and create experiences that align with them.
  3. Building long-term relationships with content creators requires kindness, respect, and genuine engagement. Treat them well, consider their needs, and value the relationship beyond short-term marketing gains.

Want to Build Your Client Base? Get Started with These 3 Things First

VERY GOOD PRODUCTIZED GUIDES • 79 implied HN points • 22 Jun 24
💼 Business Entrepreneurship Marketing Client Relations Business strategy Self-Improvement
  1. Start with identifying a problem that needs solving. Focus on what others need instead of just your own ideas.
  2. Choose the right clients who align with your values and needs. This helps you work better and smarter with a specific group.
  3. Give before you ask for anything. Start by offering something for free to build trust and show what you can do.

Moats: How to Build a Scalable Business Competitors Can't Copy

Nail It and Scale It • 59 implied HN points • 08 Jul 24
💼 Business Strategy Marketing Entrepreneurship Economics Management
  1. A business moat is a special advantage that helps a company stand out and protect itself from competitors. Just like a moat around a castle keeps invaders out, a strong business moat helps companies earn big profits over time.
  2. There are different types of moats, like network effects where the value increases as more people use a service, and cost advantages that make switching harder for customers. Companies like Uber and Walmart have used these techniques smartly.
  3. Building a solid brand and having strong cultural values can also create powerful moats. For example, Patagonia builds loyalty by promoting environmentalism, making it harder for customers to switch to other brands.

10 Ways to Price and Package AI (for any customer)

Good Better Best • 6 implied HN points • 24 Jan 25
💼 Business Pricing SaaS Consulting Marketing Partnerships
  1. AI can be effectively priced using different strategies like freemium, free trials, and personal add-ons. These methods encourage users to explore AI features while still aiming for possible upgrades.
  2. Offering tiered pricing or credit models helps companies capture different user needs. This way, customers can choose plans that suit their usage levels and budget.
  3. AI can be positioned as a premium offering within corporate plans. This not only adds value to the product but can also justify higher prices for enterprise clients.

How To Make All Your Ideas Work

Day One • 219 implied HN points • 23 Mar 24
💼 Business Entrepreneurship Content creation Marketing Personal Branding
  1. A mission is different from a product. Companies like Stripe demonstrate how products can evolve to serve a clear mission over time.
  2. Having a central mission and roadmap is crucial for success. It helps in aligning ideas and content creation towards a common goal.
  3. Creating a sustainable roadmap is key to managing multiple ideas effectively. Focus on consistent execution and growth before venturing into new projects.

Marketing day

André Casal's Substack • 19 implied HN points • 19 Aug 24
💼 Business Marketing Entrepreneurship Startups Product Development
  1. Working hard on marketing doesn't always guarantee great results. Spending 12 hours led to only a few followers and impressions.
  2. Creating original content might attract more attention than just reaching out to people. Focusing on product improvement could be more valuable.
  3. It's important to track the right metrics for success. Being aware of sign-ups can help identify areas that need improvement.

Getting better at 𝕏

André Casal's Substack • 19 implied HN points • 19 Aug 24
💼 Business Entrepreneurship Marketing Technology Community Building Product Development
  1. To grow your audience on X, try following big accounts in your field and engaging with their posts. This way, you can gain followers by sharing your thoughts and support.
  2. Using SEO tags can help more people find you on Google, which is a smart way to increase visibility for your business.
  3. Creating a community for your product can foster discussions and improvements, even if it feels a bit empty at first. It's a great way for users to connect and share ideas.