Tigerfeathers! β’ 4 implied HN points β’ 25 Oct 23
- In 1983, Nestl\u00e9 had to think outside the box to introduce Maggi Noodles to India, a market unfamiliar with instant noodles.
- The success of Maggi Noodles came from targeting children as the primary consumers and positioning the product as a snack, not a meal.
- Nestl\u00e9's innovative marketing strategies, like using hanging baskets in stores, played a crucial role in making Maggi a staple in Indian households.