The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

the power of nested focus

Tiny Empires • 183 implied HN points • 06 Nov 24
💼 Business Entrepreneurship Marketing Revenue streams Task management Business strategy
  1. Focus on one business at a time to give it the attention it needs. Trying to juggle multiple businesses can lead to poor performance and burnout.
  2. Limit yourself to two revenue streams within your business. This way, you can dedicate your efforts to making them successful, instead of spreading yourself too thin with too many options.
  3. Rely on just two marketing channels to reach your audience. Mastering a couple of channels is more effective than attempting to be everywhere without clear engagement.

How I Productized A Service Business And Earn Recurring Income

VERY GOOD PRODUCTIZED GUIDES • 79 implied HN points • 05 Aug 24
💼 Business Entrepreneurship Marketing Finance Product Development Customer Service
  1. To turn your service into a product, pick a specific service to offer and make it easy for clients to understand what they're getting. This helps people know exactly what to expect.
  2. Identify your ideal clients to better tailor your services to their needs. Knowing who your customers are makes it easier to attract and keep them.
  3. Create a clear system for how you deliver your service, and hire help early on. This frees up your time so you can focus on growing your business instead of just doing all the tasks yourself.

Black Friday - Happy Birthday sale

Computer Ads from the Past • 128 implied HN points • 30 Nov 24
💼 Business Sales Marketing E-commerce Subscriptions Retail
  1. There is a special sale going on for Black Friday and a birthday celebration, offering 38% off subscriptions until December 8th. It's a fun way to mark the occasion and give people a discount.
  2. Readers can also support through one-time donations on various platforms like Ko-Fi or Patreon. There are flexible options for those who want to contribute.
  3. Gift subscriptions are available, making it an ideal present for anyone interested in computer ads or a fun way to share unique content. It's a thoughtful holiday gift for a nerdy friend.

Bad first experiences

Kenny’s Sub • 139 implied HN points • 11 Jul 24
💼 Business Entrepreneurship Startups Marketing Failure Personal Growth
  1. Many people's first attempts at something new often go poorly, and that’s a common experience. Expecting failure can help you handle it better.
  2. Most businesses face a high chance of not succeeding, especially in their early years, so it's important to stay realistic about challenges.
  3. After a bad experience, it’s crucial to not give up on your dreams. Keep trying new things, as you might discover you enjoy or succeed at them later.
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What happened in marketing: RIP TikTok, Instagram's weird redesign and next social media app

The Social Juice • 36 implied HN points • 19 Jan 25
💼 Business Marketing Advertising Social media Technology Consumer Trends
  1. TikTok is facing a potential ban in the US, but the app is still trying to keep its users engaged. Creators are moving their audiences to other platforms like Instagram and YouTube.
  2. Instagram's redesign has not been well received. Many users are complaining about the new changes, particularly how it displays liked Reels.
  3. Google is facing antitrust issues and struggles with maintaining its search market share. Their new policies and updates are causing confusion among advertisers.

Sometimes, marketing comes down to a personal decision

{grow} by Mark Schaefer • 19 implied HN points • 02 Oct 24
💼 Business Marketing Strategy Entrepreneurship Social media Branding
  1. Marketing works better when you follow your own unique path instead of just copying others. Making personal choices can help your strategy stand out.
  2. There’s too much focus on marketing 'best practices,' which can make everything look the same. Doing something different can become your competitive edge.
  3. Instead of worrying about what everyone else is doing, focus on being authentic and sharing your true story. People connect better with real emotions and experiences.

Our first try at PLG nearly failed. Here's what we did next.

Kyle Poyar’s Growth Unhinged • 354 implied HN points • 08 Jan 25
💼 Business Startups Marketing Sales Product Growth
  1. The team turned around low activation and conversion rates by improving their onboarding process. They made it easier for users to get started and better understood how to use the product.
  2. They used data from user feedback and behavior to identify problem areas in their product. This helped them find ways to create a smoother experience for users.
  3. By adding gentle reminders and prompts in their product, they encouraged free users to explore paid options. This strategy increased their free-to-paid conversion rate significantly.

Yassified Walmart?

Snaxshot • 459 implied HN points • 03 May 24
💼 Business Retail Marketing Food
  1. Foxtrot Market details and liquidation discussed in this post.
  2. Bettergoods described as Yassified Walmart, with comparisons to Erewhon and hypebeast grocers.
  3. Coverage of Crunchy teens crusade against BigFood and curation of new products.

From his brother's couch to $300/hour on Upwork

Kenny’s Sub • 179 implied HN points • 24 Jun 24
💼 Business Freelancing Entrepreneurship Marketing Consulting Remote work
  1. Starting as a freelancer on platforms like Upwork can lead to great success, as experienced by those who raised their rates significantly while building a solid reputation.
  2. Building a strong profile on Upwork is important because positive reviews and job history can make you more visible to clients, even if it costs you some fees.
  3. Handling difficult clients is part of freelancing; offering refunds quickly can help maintain your reputation when problems arise.

The Bank of Starbucks

Of All Trades • 9 implied HN points • 27 May 25
💼 Business Finance Retail Economics Marketing Technology
  1. Starbucks makes a lot of money, earning about $36 billion in revenue in 2024. This shows that their business is not just about coffee, but also a serious finance player.
  2. By allowing customers to load money onto their app for purchases, Starbucks essentially acts like a bank. They hold this money without needing to give customers cash back, making it a profitable system for them.
  3. Starbucks holds more customer deposits than about 80% of U.S. banks, even though it's primarily a coffee company. This highlights how big their banking-like system has become in the consumer market.

Pssst! Medium Will Soon Have 1 Million Paying Members and More Insights You Need to Know

Kristina God's Online Writing Club • 819 implied HN points • 25 Jan 24
💼 Business Marketing E-commerce Startups Demographics Digital Media
  1. Medium is gaining popularity with over 100 million readers and is about to hit 1 million paying members. This shows it has a strong audience for writers.
  2. The main age group using Medium is 25 to 34 years old, with more male users than female users. Understanding the audience can help writers connect better.
  3. Technology is the most popular topic on Medium, with lots of articles written about it. Writers should consider focusing on trending subjects to engage with readers.

What happened in marketing: 30 Days of TikTok, Ads on Threads and Reddit vs X

The Social Juice • 24 implied HN points • 26 Jan 25
💼 Business Marketing Social media Advertising Trends Politics
  1. Trump is starting to use TikTok for his messaging, which could impact how politics and social media mix.
  2. Threads is introducing ads, which means it’s becoming more similar to other social media platforms.
  3. Reddit is moving away from X (formerly Twitter) and this might change how users engage with different platforms.

How to Create a Strong Online Reputation for Your Business

Nail It and Scale It • 79 implied HN points • 29 Jul 24
💼 Business Marketing Reputation Online presence Social media Entrepreneurship
  1. Having a strong Google My Business page is crucial. It helps people find your business and leaves a good first impression.
  2. Make sure to gather positive reviews on key sites like Glassdoor and Trustpilot. These reviews can really influence potential customers and new employees.
  3. Regularly check your online reputation and respond to any negative comments. Keeping an eye on your brand helps you maintain a good image and shows you care.

How we built a business out of recession - chapter 31 - back the fuck off

The ZIPster • 26 implied HN points • 24 Jan 25
💼 Business Entrepreneurship Startups Management Leadership Marketing
  1. Board meetings can get crowded and political, causing frustration among members. It's important to keep discussions focused and ensure everyone feels heard.
  2. Adapting to new ideas, like a data product, can help a company stay competitive. Valuing data is essential for creating new revenue opportunities.
  3. Conflict can arise when leadership roles and ideas clash. It's crucial to stand firm on important decisions to protect the team's vision and goals.

Big as the what? Big as the Super Bowl: Marketing, Storytelling &...

The Social Juice • 17 implied HN points • 30 Jan 25
💼 Business Marketing Advertising Branding Storytelling Media
  1. Good brand storytelling is not just about being creative; it's important to have a clear strategy. A story that resonates can build trust and engage your audience.
  2. You should always focus on solving a problem your audience has when telling your brand story. This helps make the story relevant and valuable to them.
  3. When a brand fails at storytelling, it loses customer loyalty and trust. But if a business fails in its brand storytelling, it risks shutting down completely.

From 0 SEO experience to an agency

Kenny’s Sub • 179 implied HN points • 11 Jun 24
💼 Business Entrepreneurship Marketing Sales Management Personal Development
  1. To succeed, it's important to go all out and fully engage in your work. Learning from past experiences and caring about people can make business more enjoyable and rewarding.
  2. Staying committed to your daily routines helps maintain momentum. Missing a day is okay, but try not to miss two in a row to keep moving forward.
  3. Effective communication is key, especially in sales. By planning questions and being genuinely curious, you can connect better with people and help them achieve their goals.

Case Study: Scaling customer intelligence

Artificial Ignorance • 117 implied HN points • 27 Nov 24
💼 Business Sales Marketing AI Data Analysis Customer Insights
  1. AI can help analyze a large number of sales calls quickly instead of relying on humans to do it manually. This makes it easier to understand customer behaviors and needs.
  2. Choosing the right AI model is important. Higher quality models may cost more, but they can provide better and more accurate results over cheaper options.
  3. It’s essential to make the data user-friendly. Organizing and making information accessible helps teams use insights from the analysis effectively.

Blockers to Innovation

Fish Food for Thought • 9 implied HN points • 05 Feb 25
💼 Business Innovation Management Psychology Product Development Marketing
  1. Fear of failure can hold back innovation. If teams worry too much about making mistakes, they might stick to safe ideas and miss out on new opportunities.
  2. Organizations often focus too much on short-term goals, which can stifle creativity. When companies prioritize immediate profits, they may overlook projects that need more time to develop.
  3. Encouraging rapid iteration and creating a safe space for experimentation can boost innovation. When people feel secure to try and fail, they can learn and create better solutions.

Battle Cards!

The Security Industry • 16 implied HN points • 24 Jan 25
💼 Business Sales Marketing Competitor Analysis Cybersecurity Technology
  1. Battle cards are useful tools for sales teams. They provide key information about competitors and help highlight your own product's strengths.
  2. Understanding your competition can help you sell better. Knowing what makes your product different can win over customers who are considering other options.
  3. There are now resources available that can help you create battle cards easily. Using tools like HarvestIQ.ai can make tracking competitor information simpler.

[Launch] I wrote a book on Growth Marketing

Channels of Growth • 687 implied HN points • 19 Jan 24
💼 Business Marketing Startups Entrepreneurship Product Management Sales
  1. The book 'Channels of Growth' focuses on a Growth Marketing Framework for dominating channels and building better products.
  2. All users come from channels when it comes to growth, emphasizing the importance of understanding and optimizing these channels.
  3. The book aims to provide a personal Growth Marketing framework based on lessons from over $100M+ spent on growing products.

Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data

Implications, by Scott Belsky • 1159 implied HN points • 21 Oct 23
🕹 Technology AI Marketing Creativity AI Models Innovation
  1. AI will cause major disruptions to traditional business models by optimizing processes in real-time.
  2. Time-based billing for services like lawyers and designers may become outdated as AI improves workflow efficiencies.
  3. AI will reduce the influence of brand and marketing on purchase decisions by providing more personalized guidance to consumers.

How writers and creators are using Notes to reach more subscribers

Substack • 516 implied HN points • 11 Jul 24
💼 Business Publishing Marketing Content creation Social media Entrepreneurship
  1. Posting three or more thoughtful notes can lead to 50% more subscribers when launching your Substack. It's a powerful way to connect ideas and people.
  2. Notes can be used to experiment with content and get quick feedback from your audience. This helps you develop ideas that your subscribers will like.
  3. Sharing personal stories and engaging with your community through Notes helps build trust and a stronger relationship with your readers.

Is Substack exaggerating its network effects?

escape the algorithm • 579 implied HN points • 06 Feb 24
💼 Business Tech Marketing Analytics Platforms Subscription
  1. Substack's network effects might be exaggerated: Data shows that most new subscribers come from sources other than Substack.
  2. Subscriber growth on Substack may not solely be due to Substack's technology: Many readers find newsletters due to recommendations from other writers or external sources.
  3. The power of a newsletter audience lies more in the people than the platform: Leaving Substack might not drastically impact growth as much as anticipated.