The hottest Branding Substack posts right now

And their main takeaways
Category
Top Business Topics

One Year of The Case

the case for brand 💼 • 7 implied HN points • 23 Nov 24
💼 Business Branding Marketing Strategy Entrepreneurship Communication
  1. Writing helps to clarify thoughts and ideas clearly. It's like a tool that can really improve your understanding.
  2. People are really interested in detailed stories about how brands succeed. These deep dives into brand strategies are valuable to many.
  3. The future will see continued experimentation and interesting interviews with influential figures in branding. There’s a lot of excitement around who can be featured next.

How 15 famous brands got their names

Jon’s Newsletter • 99 implied HN points • 21 May 23
💼 Business Branding Marketing History Product Design Consumer behavior
  1. Many brand names have personal or fun stories behind them, like Android being named after a co-founder's nickname. It's cool how these names can connect to the people or experiences involved in their creation.
  2. Some brands, like Band-Aid and Life Savers, have names that describe exactly what they do. These names help customers understand what to expect from the product.
  3. The origins of brand names can reflect cultural or geographical influences, such as Lego meaning 'play well' in Danish. It's neat to see how language and culture shape these popular names.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

The Number One Reason Why You Have Been Underperforming.

Day One • 698 implied HN points • 29 Jun 20
💼 Business Self-help Branding Entrepreneurship Mentorship Online presence
  1. You don't need permission from anyone to build a career on the Internet; make up your mind to learn and your teacher will appear.
  2. On social media, personal branding is important and you can follow people for education, information, and entertainment.
  3. Building a personal brand online requires locating mentors, applying their teachings, and consistently showing up to share your value without waiting for permission.

How Building A Brand On Morals Signifies Greed.

Day One • 519 implied HN points • 23 Apr 20
💼 Business Ethics Branding Skills Long-term Planning
  1. Being ethical in business can be seen as a form of long-term greed because it leads to trust and fair deals over time.
  2. Prioritizing good morals and honesty in dealings may seem naive in the short term, but it builds a reputation for fairness in the long run.
  3. Having a positive attitude can often trump skill in attracting opportunities and success, so building a brand with the future consequences in mind is crucial.

FontDiscovery 🖼️ 143: Perfect Font for Reading

FontDiscovery • 39 implied HN points • 27 Oct 23
🪑 Design Typography Graphic design Color Inspiration Branding
  1. The featured font for the week is Alegreya, perfect for text-heavy projects like blogs and newsletters.
  2. Alegreya has multiple styles including serif and sans serif versions, making it versatile for various design projects.
  3. Alegreya is recommended for logos, branding, marketing graphics, and publishing projects due to its different weights and styles.

Quality time

The Uncertainty Mindset (soon to become tbd) • 79 implied HN points • 05 Apr 23
💼 Business Marketing Trends Consumer behavior Innovation Branding
  1. To find out what's new and important in products, look at meta-influencers. They help spot future trends better than big influencers who have a large following.
  2. Quality means different things to different people. It changes over time as new product features and consumer interests evolve.
  3. Watch the patterns among consumers to identify emerging groups that care about similar quality markers. This will help you understand potential future market segments.

Jumping the fence

Nate is Learning • 39 implied HN points • 25 Apr 23
💼 Business Marketing Media Branding Consumer Products
  1. Jumping the fence refers to when a brand grows to reach a wider market beyond its initial target audience.
  2. Notable examples include Mr. Beast and Joe Rogan who expanded their reach to become influential figures in various industries.
  3. Companies in both consumer and B2B sectors can successfully jump the fence by adjusting their offerings to appeal to a broader audience.

Portfolio secrets for product designer

A Generalist newsletter • 8 implied HN points • 04 Jan 25
🪑 Design Product Design Visual Design User Experience Branding
  1. Have your own website instead of just using platforms like Behance. It makes you stand out and shows you're serious about your brand.
  2. Show only a few of your best projects in your portfolio. Focus on what you did in each project so employers can see your skills clearly.
  3. Let your personality shine in your portfolio. Share interesting things about yourself that make you unique and memorable.

How To Market Like Seth Godin (Part Two)

Day One • 359 implied HN points • 21 Jul 20
💼 Business Marketing Branding Startups Entrepreneurship Economics
  1. Building a strong personal brand is essential for marketing success. Identify what you excel at and focus on teaching that to others.
  2. Be open to pivoting in your marketing strategies based on what will best serve your audience. Making a different promise when necessary can lead to more impactful results.
  3. Start before you feel ready. Taking action and learning along the way is crucial for progress. You don't need to have everything figured out from the beginning.

FC Barcelona Considers Dropping $100 Million Nike Contract To Start Its Own Clothing Brand

Huddle Up • 25 implied HN points • 06 Mar 24
💼 Business Sports Branding Finance
  1. FC Barcelona is thinking of ending their $100 million Nike deal to create their own clothing brand, potentially setting a new trend in the industry.
  2. Viewership stats show women's college basketball attracting more attention than men's, indicating the power of certain players and stars.
  3. Nike has not only sponsored FC Barcelona for 26 years but also subsidized player wages, highlighting the significant financial relationship between the two.

Introducing Makers : A Community Driven Blueprint To Achieving Your Goals

Day One • 279 implied HN points • 04 Apr 20
💼 Business Entrepreneurship Community Membership Coaching Branding
  1. The Makers Community provides coaching, resources, and a community for individuals to work on their goals
  2. The community targets those struggling with procrastination, consistency, and lack of access to the right people for accountability
  3. A limited number of people can join the community at a reduced investment cost, making it accessible for those in need of support

What Are You Selling Online? (Plus WhatsApp Attention Guide)

Day One • 259 implied HN points • 01 Jun 20
💼 Business Branding Social media Marketing Training
  1. To succeed in making money online, focus on providing value rather than just seeking income. Value delivery is key.
  2. Consider leveraging social media platforms to create and extract value, even without a website or ads. Identify needs and offer solutions.
  3. Engage in classes or courses to learn and implement strategies for monetizing platforms like WhatsApp, focusing on building attention and providing value.

Brief thoughts on advertising

Logos • 19 implied HN points • 29 Aug 23
💼 Business Marketing Advertising Consumer behavior Branding Economics
  1. Advertising helps people find products they didn't know they needed. For example, a drain declogger can come to mind when you see an ad.
  2. Ads send messages about brands. Brands like Nike signal excellence, and people may buy their products to show they value that quality.
  3. People often buy products to tell themselves a story about who they are or who they want to be. Ads can inspire us to reach for something we aspire to, like wearing running gear to start exercising.

Branding You

The Intersection • 19 implied HN points • 22 Jul 23
💼 Business Branding Design Presentation Consistency
  1. To build a personal brand as a designer, focus on relevance by offering something unique and valuable that stays relevant over time.
  2. Differentiate yourself by having fresh ideas, articulating them well, and giving them simple and memorable names.
  3. Pay attention to your presentation by consistently showcasing your brand, both visually and through your work, to establish recognition.

To Rebrand or Not to Rebrand?

The Intersection • 19 implied HN points • 27 Mar 23
💼 Business Branding Design Marketing Global expansion Mergers
  1. When considering rebranding, it is essential to have a clear trigger such as a change in the business direction or a product update for successful outcomes.
  2. Rebranding efforts should not be triggered by superficial reasons like a new CEO or CMO, but rather by substantial changes in the company's core.
  3. A successful rebranding requires a thoughtful integration with the product or service, not just a surface-level change for the sake of change.

Fantastic Builders and Where to Find Them, 3rd installment

Building the Builders • 2 implied HN points • 04 Nov 24
💼 Business Entrepreneurship Marketing Management Branding
  1. Estée Lauder believed strongly in her products. She felt that to sell beauty, you have to genuinely love and believe in beauty yourself.
  2. Her journey was not just about business; it was a lifelong mission to teach women how to be and feel beautiful. This passion shaped her identity and life choices.
  3. Estée's experiences with beauty began in childhood, leading her to realize that creating beauty could be more than just a hobby; it could be a serious, fulfilling career.

Does social media marketing still matter? Not like you think.

{grow} by Mark Schaefer • 39 implied HN points • 08 Mar 23
💼 Business Marketing Strategy Branding Community Social media
  1. Social media marketing is not just about promotion, but about creating emotional connections and customer advocacy.
  2. Social media plays a crucial role in brand marketing by creating emotional meaning and loyalty.
  3. A successful social media strategy should focus on building an audience and ultimately a community for organic advocacy.

The Weekend Digest

Day One • 179 implied HN points • 10 May 20
💼 Business Branding Sales Focus
  1. Start your week with a plan on Sundays to set a purposeful tone.
  2. Failing to plan is planning to fail - prioritize organization for success.
  3. Benefit from the valuable insights in newsletters if you missed out on them during the week.