Startup Business Tips 🚀 • 108 implied HN points • 18 Jan 26
- Make your ICP a hard constraint across everything — homepage, CRM, demos, outbound lists and content — and enforce disqualification criteria so you focus on buyers who actually convert.
- Choose a clear product category or primary use case before you try to differentiate. Name the main alternative you replace so buyers immediately know what to compare you against.
- Treat GTM as an end-to-end system: design structured demos, a simple sales process with stage exit criteria, aligned buyer-facing assets, and a content strategy that targets high-intent buyers. Doing fewer, consistent things beats many disconnected activities.