The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

How I Left Facebook to Forge My Path in Data Consulting

SeattleDataGuy’s Newsletter • 482 implied HN points • 22 Feb 24
💼 Business Consulting Marketing Networking Resources Entrepreneurship
  1. Define your niche: Before starting a consulting business, determine what specific problems you aim to solve for clients.
  2. Attracting clients: Methods to find clients include content marketing, networking, referrals, sales outreach, and vendor partnerships.
  3. Creating a marketing funnel: Use frameworks like AIDA (Awareness, Interest, Desire, Action) to organize and target your content towards potential clients.

Ultimate Guide: How to get started with Google Ads for early-stage B2B SaaS startups

Startup Business Tips 🚀 • 56 implied HN points • 03 Nov 24
💼 Business Marketing SaaS Advertising Growth Strategies Startups
  1. Start using Google Ads only after you have some initial traction and a clear understanding of your target audience. It's important to ensure your audience is actually searching for a solution like yours.
  2. Setting up proper tracking and conversion events is crucial. This helps you understand what's working and allows you to optimize your campaigns effectively.
  3. Focus on high-intent keywords and use structured campaigns for better performance. Target competitor keywords, product categories, and specific use cases to attract the right customers.

How Nominators on Medium Evaluate Stories for Boost (With Killer Insider Interview)

Kristina God's Online Writing Club • 479 implied HN points • 19 Aug 23
💼 Business Publishing Marketing Content creation Digital Strategy Media
  1. Medium's Boost Program helps writers get more views and earnings by promoting their stories to a wider audience.
  2. There are over 60 Boost Nominators on Medium who help select great stories to get a Boost.
  3. Nominators look for unique and insightful stories, not just those from popular writers, so having a small following doesn't stop you from being noticed.

Day One Referral Program: Invite your friends to read Day One and Win Prizes

Day One • 279 implied HN points • 13 Jan 24
💼 Business Marketing Promotion Networking Referral Program Entrepreneurship
  1. Participate in the Day One Referral Program by inviting friends to subscribe and read Day One for special benefits and access.
  2. Share your referral link to earn rewards like discount coupons for courses and even a one-on-one consulting call.
  3. Focus on genuine sharing and personal experience when promoting the program to get the best results.

How Cadillac Secured Its Spot As F1's 11th Team

Huddle Up • 35 implied HN points • 02 Dec 24
🎾 Sports Business Marketing Media Finance
  1. Formula 1 is hugely popular, attracting over 1.5 billion viewers each season. This means millions of fans are tuning in to watch races and follow their favorite teams.
  2. Top drivers earn impressive salaries, with some making over $50 million a year. This shows just how lucrative the sport has become for those at the top.
  3. Cadillac is joining the Formula 1 team lineup as the 11th team, highlighting the continued growth and interest in the sport from major automotive brands.
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The 3 Marketing Metrics To Rule Them All [Part 3]

Category Pirates • 471 implied HN points • 10 Apr 23
💼 Business Marketing Investment Business Growth Market cap Category Design
  1. Driving market capitalization for a growth company involves getting people to understand category potential.
  2. Marketing grounded in Category Design helps create economic conditions for a company to win by creating new market categories.
  3. Investors bet on a company's future potential, not just past performance, which relies heavily on understanding and driving the size and growth of its category.

off to the printers!!

vrk loves paper • 139 implied HN points • 03 Apr 24
🎨 Art & Illustration Design Illustration Publishing Marketing Stationery
  1. The first issue of Pouch magazine is ready for printing. It has 50 pages packed with content for stationery lovers and journalers.
  2. A new cover design was created to better represent what Pouch is about. It now clearly targets a specific audience and reflects the magazine's fun vibe.
  3. The creator is taking time to develop Pouch carefully, treating the first issue as a pilot study to gauge interest and improve their skills in print design.

Ferrari's Unique Business Model Leads To Record Financial Performance

Huddle Up • 43 implied HN points • 18 Nov 24
💼 Business Finance Marketing Strategy Operations Management
  1. Ferrari has a special business model that helps it perform really well financially. This unique approach sets it apart from other car brands.
  2. The company focuses on making limited-edition cars, which keeps them exclusive and desirable. This strategy boosts their appeal and profits.
  3. Ferrari's success is also linked to its strong brand image and connection to racing. People love the thrill of Formula 1, which enhances the brand's prestige.

How to Push Back on High Quotes or Pricing

Nail It and Scale It • 59 implied HN points • 13 Jun 24
💼 Business Negotiation Pricing Marketing Consulting Sales
  1. There are different pricing models like Cost Based Pricing, Value Based Pricing, and Competitive Pricing. Each has its own approach, and knowing these can help you negotiate better.
  2. When facing a high quote, compare it with multiple offers to push back effectively. This gives you leverage and helps you find a fair price.
  3. Being clear about what you're willing to pay and understanding the value of the service can help you have better negotiations without getting stuck on high quotes.

How to drive paid memberships without a paywall

Simon Owens's Media Newsletter • 424 implied HN points • 29 Feb 24
💼 Business Entrepreneurship Media Marketing News Monetization
  1. Emphasize the local impact: Clearly communicate how local news is shrinking in your area to show readers what they may lose without support.
  2. Specify donation purposes: Avoid vague requests and explain how donations contribute to specific journalism projects or coverage areas.
  3. Implement pledge drives: Utilize public-radio-style pledge drives to create urgency and engage readers, ensuring they are consistently reminded of membership opportunities.

Customer Misbehavior

Fish Food for Thought • 10 implied HN points • 15 Jan 25
💼 Business Marketing Innovation Customer Behavior Product Development Brand Strategy
  1. Once you share something, people will use it in ways you never expected. You can’t control how they see or interact with it.
  2. Customers often misuse products in creative ways that reveal their true needs. This can help companies discover new features or markets.
  3. Allowing customers to express their identity through products can build stronger connections and loyalty. Embracing this openness helps brands evolve with their users.

Getting the product on the hands of customers ♥️

André Casal's Substack • 19 implied HN points • 07 Aug 24
💼 Business Entrepreneurship Startups Product Development Marketing Technology
  1. It's important to get feedback from both experienced and beginner developers to improve the product. This will help make the product easier for everyone to use.
  2. The landing page needs continuous updates based on feedback to better attract potential users.
  3. Preparing for a launch on platforms like Product Hunt involves creating promotional content and a support network to maximize visibility and impact.

MR WRONG: Personality crisis.

INDIGNITY • 255 implied HN points • 12 Jan 24
🎭️ Culture Personality Work Art Food & Drink Marketing
  1. The article discusses the author's experience with a unique job application process involving a quiz.
  2. The author reflects on the results of the quiz and the personality label assigned to them.
  3. There's a teaser at the end for readers to guess the type of job the quiz was for, adding an interactive element to the article.

Long-Chain Marketing: How Data Engineering & Data Management Create Value For The Business

High ROI Data Science • 297 implied HN points • 10 Jan 24
💼 Business Data Engineering Data Management Value Creation Marketing
  1. Understanding the long-chain in marketing is crucial for connecting business outcomes with data and metrics.
  2. Data engineering and knowledge management are essential for transforming data into valuable assets that can be monetized by the business.
  3. Long-chain marketing involves seeing marketing efforts as part of a longer sequence of actions that lead to business outcomes, rather than standalone events.

How to think about social effectiveness to protect creative budgets

The Social Juice • 24 implied HN points • 20 Dec 24
💼 Business Marketing Social media Strategy Branding Analytics
  1. When discussing social media success, it's important to focus on effectiveness, not just creativity. You need to tell a complete story about how your ideas impact the brand and business.
  2. To have a strong approach, measure three key areas: channel effects, brand effects, and commercial effects. This way, you can show not only how many people saw your content but also how it influenced brand awareness and sales.
  3. Always establish clear success measures before starting a project. This helps everyone understand how to evaluate success and can lead to better budget support in the future.

Staying Human in the Age of Data.

The Future Does Not Fit In The Containers Of The Past • 20 implied HN points • 15 Dec 24
💼 Business Marketing Data science Human Resources Leadership Innovation
  1. Data is important, but focusing too much on it can harm the long-term success of both businesses and people. It's crucial to balance numbers with human emotions and culture.
  2. Leaders should encourage open discussions about tough topics and avoid wasting time in unnecessary meetings. This helps create a culture where everyone feels comfortable sharing their thoughts.
  3. Successful companies need to remember that their employees are not just numbers. Investing in their development and well-being leads to a more motivated and productive workforce.

Freelancers - what your ideal client looks like

The Open Source Expert • 39 implied HN points • 04 Jul 24
💼 Business Freelancing Client Management Marketing Contracts Professionalism
  1. A great client has done their research on you and knows your skills. This means they understand what you offer and how you can help them.
  2. Good clients are open about money. They discuss budgets clearly and have reasonable expectations for what they can afford.
  3. Respect is key in a client relationship. A good client values your work and understands that your rates reflect the quality you provide.

Week in review

André Casal's Substack • 19 implied HN points • 05 Aug 24
💼 Business Entrepreneurship Marketing Learning Self-Improvement Product Development
  1. Mastery cycles help you learn skills quickly by breaking the process into steps: try, review, and improve. This keeps you organized and focused on growth.
  2. The Dunning-Kruger effect shows that people often think they're smarter than they are at first. Overcoming challenges makes you more aware of how much there is to learn.
  3. Reflection and planning are just as important as doing the work. Taking time to think about what you've done helps you get better and avoid falling into bad habits.

The Road to Hell, part 1 of 3

Thoughts on Writing • 459 implied HN points • 19 Jun 23
💼 Business Branding Ethics Marketing Capitalism
  1. Purpose in business, particularly social purpose, can lead to flawed ethical thinking and potentially negative outcomes.
  2. The concept of purpose emerged as a response to the reputational crisis faced by big businesses post-2008 financial crisis, aiming to portray them as 'good guys'.
  3. The purpose movement in business and marketing gained momentum in the 2010s but led to questionable outcomes, showcasing a gap between feel-good stories and harsh realities.

How to Formulate Your Unfair Advantage Strategy

Running Lean Mastery • 412 implied HN points • 01 Jul 23
💼 Business Strategy Competition Marketing
  1. Unfair advantages are characteristics that can't be easily copied or bought, like insider information or network effects.
  2. Unfair advantages differ from competitive advantages in that they have exclusivity and defensibility, making them harder to copy.
  3. Differentiate between a Unique Value Proposition (UVP) for customers and an Unfair Advantage directed towards competitors.

How Hermès Sells "Time"

SatPost by Trung Phan • 435 implied HN points • 17 Feb 24
💼 Business Marketing Finance Heritage Retail
  1. Hermès sells luxury by focusing on craftsmanship, heritage, and long-term thinking, with iconic bags like the Birkin and Kelly embodying these values.
  2. The concept of 'time' is central to Hermès' brand, with leadership emphasizing selling time and creating desire through managed supply and quality craftsmanship.
  3. The history and heritage of luxury brands like Hermès play a significant role in their perceived value, illustrating a strong correlation between brand longevity and luxury status.

Trying in public...works?

Trying In Public • 39 implied HN points • 02 Jul 24
💼 Business Marketing Personal Growth Social media E-commerce Consulting
  1. Trying in public can be beneficial, even if it's intimidating. By sharing your work or thoughts, you may discover that others are waiting for someone to voice the same ideas.
  2. Using quizzes for marketing can be a creative and engaging strategy. Consider starting with the result you want to sort people into and mapping questions based on that.
  3. Engaging with feedback and experimenting with new ideas can lead to growth and learning. Don't be afraid to try new tools or trends to see what resonates with your audience.

Answered and asked

INDIGNITY • 216 implied HN points • 25 Jan 24
🎭️ Culture Advice Weather Marketing
  1. Advice columns may zhuzz up boring letters or invent interesting problems for entertainment.
  2. Ethical advice may suggest returning government funds, but it's up to you what to do with them.
  3. Launching an advice column may involve making up fake letters to get started and engage readers.

I heart creativity

Thoughts on Writing • 639 implied HN points • 24 Mar 23
🎭️ Culture Creativity Marketing Purpose Social Change Advertising
  1. Purpose-driven initiatives sometimes overshadow creativity in marketing and may not always lead to impactful social change.
  2. The beauty of opt-in participation in branding creates a sense of community without imposing ideologies.
  3. Cognitive empathy and humility are important in creativity, contrasting with the closed mindset often associated with purpose-driven approaches.

When should you offer a productized service?

Kenny’s Sub • 199 implied HN points • 05 Feb 24
💼 Business Entrepreneurship Marketing Sales Freelancing Consulting
  1. Productized services are service offerings that are made to be like products with clear packages and prices. This helps both service providers and clients understand exactly what to expect.
  2. There are many benefits to productized services, such as easier pricing, scalability, and clearer communication. However, this model isn't for everyone and might limit customization for clients with specific needs.
  3. To create a productized service, it's important to define what you offer clearly, set up attractive packages, and build trust with potential clients through testimonials and clear terms.

Cringe communication on LinkedIn. Yay, 🙌 or Nay? 🙅‍♀️

Business & Marketing with Nika • 19 implied HN points • 04 Aug 24
💼 Business Communication Social media Marketing Professionalism Branding
  1. Communication on LinkedIn has shifted from formal to casual. It’s now common to see memes and selfies, which can feel a bit cringe.
  2. Being informal can help break the ice, but it’s important to maintain a professional image. Be careful when being casual, especially with potential clients or employers.
  3. When using LinkedIn, think about the tone you want to use. Make sure it fits your audience, and be aware of how your communication style might affect future interactions.

Forget Personas

Running Lean Mastery • 393 implied HN points • 19 May 23
💼 Business Marketing
  1. Personas are not necessary at the early stages of a product
  2. Focus on a single distinguishing trait that triggers action in customers
  3. Identify switching triggers by interviewing those who have taken action

How to fight creative blocks? 🤜🥴

Business & Marketing with Nika • 39 implied HN points • 30 Jun 24
💼 Business Marketing Creativity Entrepreneurship Productivity Content creation
  1. Look for inspiration in different places like books, museums, and online resources. These can spark your creativity when you're feeling stuck.
  2. Brainstorming with others can bring new ideas and perspectives, so don't hesitate to ask for help or feedback.
  3. Sometimes, reusing or repackaging old content can be a smart way to overcome creative blocks and still provide value.

10 rules of IP brands

The Sociology of Business • 438 implied HN points • 02 Oct 23
💼 Business Branding Marketing Retail Intellectual Property Fashion
  1. IP brands focus on monetizing their intellectual property through various means like merchandising, partnerships, and experiences.
  2. IP-focused retail brands position themselves at the intersection of fashion and popular culture, extending their brand beyond just products.
  3. Strategic rules for IP brands include interstitial storytelling, generating anticipation, creating repeatable narrative anchors, building fandom, and leveraging licensing for brand expansion.

I launch it, it fails, and I feel like shit

Kenny’s Sub • 179 implied HN points • 11 Feb 24
💼 Business Entrepreneurship Mindset Marketing Product Development Personal Growth
  1. Treat your failures as experiments. Instead of feeling like a failure, see it as a chance to learn and improve.
  2. Try many ideas and reflect on them. The more you try, the better you get at figuring out what works and what doesn’t.
  3. Use mindfulness techniques like meditation and journaling. This helps you understand your feelings and bounce back faster after setbacks.