The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Further improvements to the landing page

André Casal's Substack • 19 implied HN points • 30 Jul 24
💼 Business Entrepreneurship Marketing Product Development Customer Feedback User Experience
  1. Improving the landing page is important based on user feedback. It's a continuous process to get high ratings through various updates.
  2. Using tools like Sentry helps in monitoring performance and collecting user feedback. This makes it easier to identify and fix issues.
  3. Conducting customer interviews is valuable for understanding user needs. The insights gained can guide product development and marketing strategies.
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How to run your marketing team day-to-day

MKT1 Newsletter • 5 implied HN points • 16 Jan 25
💼 Business Marketing Strategic Planning Goal setting Team Dynamics Project management
  1. Break your big goals into smaller monthly tasks. This helps everyone see what they need to do each month to stay on track.
  2. Set regular meetings for your team to talk about important topics and updates. Make sure these meetings have a purpose and keep everyone aligned.
  3. Connect daily tasks to your overall goals. This means making sure every project and request relates back to what you are trying to achieve.

🚪 A snail-mail platform with $200MRR in just 2 months

No-Code Exits • 176 implied HN points • 02 Feb 24
💼 Business Startups Entrepreneurship Marketing Technology Revenue
  1. Nick Freiling created a successful snail-mail platform called StampFans that generated $200 MRR in just 2 months.
  2. He started by testing the idea with a simple landing page and manual operations, then used tools like Softr for further development.
  3. Nick focused on keeping things lean, leveraged LinkedIn for user acquisition, and reached $200 MRR in less than 2 months.

The Road to Hell, part 2 of 3

Thoughts on Writing • 379 implied HN points • 20 Jun 23
💼 Business Marketing Ethics Social Impact Advertising Corporate culture
  1. Purpose in marketing often leads to sameness and lack of distinctiveness, as brands all start sounding the same with abstract, grandiose statements.
  2. Building a brand solely on purpose can create a weak foundation, leading to overexaggerated moral or ethical claims that may not resonate with customers.
  3. Prioritizing brand purpose over customer focus in marketing can lead to a disconnect with the audience and diminish the overall impact of marketing efforts.

Are you putting products on a pedestal?

Kenny’s Sub • 179 implied HN points • 29 Jan 24
💼 Business E-commerce Marketing Entrepreneurship Freelancing Product Development
  1. It's easier to sell services than products. Many successful people started with client work before launching their products because it's more certain and quicker.
  2. Working on client projects helps you learn business skills. You can use these skills to market products later on more effectively.
  3. Balancing client work and product development can be tough. It's important to make time for both, or you might end up feeling overwhelmed and miss out on important parts of your life.

[Video] How Clay approaches marketing with Mishti Sharma & Bruno Estrella

MKT1 Newsletter • 2 implied HN points • 30 Jan 25
💼 Business Marketing Technology Startups Growth Data
  1. Clay uses ecosystem marketing to help creators succeed, which in turn leads to their own success. They focus on making their partners look good, fostering a sense of community.
  2. Clay has evolved to be a 'GTM Development Environment', allowing users to access various data providers and integrate their tools efficiently. This makes it easier for teams to enrich their data and improve their go-to-market strategies.
  3. They have developed hybrid sales models, combining self-serve and sales-led motions to cater to both small businesses and large enterprises. This flexibility helps them adapt to different customer needs and grow effectively.

Is this guy the British Michael Jordan?

Net Income • 334 implied HN points • 29 Jun 23
💼 Business Sports Investing Entrepreneurship Marketing Finance
  1. Understanding the business deals of famous athletes like Michael Jordan can be fascinating and inspiring.
  2. Athlete-entrepreneur stories, like Junior Bridgeman and Shaquille O'Neal, highlight the potential for wealth beyond their sports careers.
  3. Analyzing the business ventures of athlete-entrepreneurs like Gary Neville reveals complex financial strategies and potential reasons for varying net worth.

How To Build A Brand On WhatsApp and Make A Lot Of Money From It.

Day One • 3933 implied HN points • 01 May 20
💼 Business Entrepreneurship Marketing Income Generation Personal Branding Social media
  1. WhatsApp has a massive reach with over 5 billion downloads, making it a platform with a vast pool of users to tap into for creating income.
  2. Building a brand and making money on WhatsApp requires providing value to your audience consistently, which can lead to growth and engagement.
  3. Sustainable ways to make money on social media, like WhatsApp, involve processes that require patience and dedication to build a successful and trusted brand.

Chronicle Your Quest

Eliot Peper • 157 implied HN points • 11 Feb 24
💼 Business Entrepreneurship Marketing Writing
  1. Chronicle your journey to create a narrative explaining what you do and why it matters, help others understand you better, faster.
  2. Having a prose narrative about your quest is high-leverage, valuable for recruiting, fundraising, team alignment, and more.
  3. Telling your story through essays or narratives is a parallel art form to writing novels, providing a powerful way to document your company's journey.

How to have "the talk" with your customers

Kyle Poyar’s Growth Unhinged • 607 implied HN points • 17 Jan 24
💼 Business Marketing Finance Pricing Customer Relationships Product Development
  1. Increase ACV by asking customers about willingness-to-pay without directly asking for a specific price.
  2. Understand that ACV growth involves price increases, product expansion, and knowing what customers value.
  3. As your business scales, consider factors like pricing, packaging, and customer willingness to pay to optimize revenue.

Why Usher Will Get Paid $0 to Headline the Super Bowl LVIII Halftime Show—and Why That's OK

The Take (by Jon Miltimore) • 178 implied HN points • 11 Feb 24
💼 Business Economics Entertainment Marketing Negotiation Value
  1. Artists like Usher may headline the Super Bowl halftime show for free, but they benefit from increased record sales and exposure.
  2. The NFL's unique arrangement with performers makes sense from an economic perspective, as the exposure during the halftime show can lead to millions of dollars worth of value for the artists.
  3. Despite not receiving payment from the NFL, artists still have direct financial incentives to perform due to the significant spike in record sales and other subsequent opportunities.

We are crowdfunding $ for design!

Offline: dating that works • 39 implied HN points • 18 Jun 24
💼 Business Crowdfunding Design Marketing Funding Startups
  1. The team is crowdfunding $5K for design to improve their product, starting with a minimum viable design and then progressing to marketing and user recruitment efforts.
  2. They are seeking support through financial pledges, volunteer resources, spreading the word, and connecting with potential users for research interviews.
  3. The project aims to evolve from a demo site to a consumer-ready product through iterative funding rounds and community engagement.

Ómós Digest 86: Social media trending or misleading?

Ómós Digest • 314 implied HN points • 12 Mar 23
🍲 Food & Drink Social media Marketing Food Industry Pastry Culinary Arts
  1. Social media can be misleading, showing us idealized realities that may not be true.
  2. Marketing techniques have shifted to bombard us with constant images of 'perfect lives' influencing our behaviors.
  3. Social media has had an impact on the food industry, with visually appealing but questionably tasting creations gaining attention.

The Collection of Every Report Mentioned In The Social Juice Newsletter in 2024

The Social Juice • 31 implied HN points • 22 Nov 24
💼 Business Marketing Consumer behavior Advertising Sales Strategies Market research
  1. Studies show that consumers want brands to respond quickly to their questions. Fast responses can lead to repeat business.
  2. Marketing needs to focus on how consumers feel about their products. Emotional advertising can make people more willing to pay more.
  3. Research indicates that consumers prefer sorry offers over loyalty points or credits when brands make mistakes. An apology can go a long way!

What happened in marketing: FTC working overtime, LinkedIn becoming home of AI slop and Bluesky

The Social Juice • 26 implied HN points • 01 Dec 24
💼 Business Marketing Advertising Technology E-commerce Consumer behavior
  1. The FTC is actively investigating companies like Google and Microsoft for potential monopolistic practices in the ad tech industry. This could lead to changes in how these companies operate.
  2. LinkedIn is seeing an increase in AI-generated content, which some users find less authentic and engaging. It's becoming more common to encounter bot-generated posts.
  3. Bluesky is gaining popularity among journalists, as it's reportedly driving more referral traffic than Twitter. This shift might indicate a growing preference for alternative social media platforms.

Brewed to Order: Starbucks, CosMc’s, and the Latte-est Trends in Mass Customization

Gad’s Newsletter • 38 implied HN points • 11 Nov 24
💼 Business Marketing Consumer Trends Customization Brand Management
  1. Starbucks is changing its approach to customization by simplifying its menu. The new CEO wants to speed up service and reduce wait times, focusing on efficiency for customers.
  2. CosMc’s offers a wide variety of pre-set drink options, allowing customers to enjoy new flavors without the need for complex ordering. This appeals to those who want variety but don't want the hassle of endless choices.
  3. Mass customization means balancing individual preferences with operational efficiency. Companies like Starbucks and CosMc’s illustrate different strategies to meet consumer demands while managing service speed and complexity.

A gift guide for your internet friends

The Ask Newsletter — by Ellen Donnelly • 15 implied HN points • 18 Dec 24
💼 Business Entrepreneurship Marketing E-commerce Productivity Digital Media
  1. Consider giving gifts that support big-picture thinkers and business owners. These gifts can offer new perspectives and help them grow.
  2. Look for gifts that inspire creators, such as courses and tools that help them express their ideas and build their projects.
  3. Gift tools that assist planners and dreamers in organizing their thoughts and achieving their goals for the upcoming year.

One step beyond: how game contracts could evolve

The GameDiscoverCo newsletter • 294 implied HN points • 15 Mar 23
🕹 Technology Gaming Contracts Marketing Industry News
  1. Game development contracts have evolved over the years, shifting towards a structure that allows developers to recoup a percentage of revenue from the first dollar grossed.
  2. Successful game marketing strategies include emphasizing unique gameplay features, clarifying the game's genre, and leveraging multiple channels like social media and newsletters.
  3. Engaging directly with the audience through newsletters and social media can significantly boost interest and wishlist numbers for upcoming games.

6 Red Flags When Hiring an Ad Agency

Nail It and Scale It • 39 implied HN points • 12 Jun 24
💼 Business Marketing Entrepreneurship Advertising Client Relations Contracts
  1. Watch out for agencies that promise unrealistic results, like a 10x return on ad spend. If it sounds too good to be true, it usually is.
  2. Be cautious if an agency only shares selective positive data. Reliable results should be backed by a broader range of data over time.
  3. Make sure your goals are clear and that the agency takes accountability. If they shift focus away from your goals, that's a red flag.

The McDonald's theory of why everyone thinks the economy sucks

Silver Bulletin • 438 implied HN points • 27 Nov 23
💰 Finance Economy Consumer spending Inflation Marketing Delivery Services
  1. Americans are spending more money overall, not just paying higher prices due to inflation.
  2. Fast food chains are using strategies like price increases, marketing, and delivery to make customers spend more.
  3. Consumer spending is increasing faster than inflation, impacting people's perceptions about the economy.

Migrating to Substack: A guide for TikTokers

Substack • 182 implied HN points • 16 May 24
💼 Business Marketing Entrepreneurship Social media Digital Content Audience engagement
  1. Set up your Substack for easy discovery. Choose a memorable name and personalize it to make your audience feel at home.
  2. Create your first post to introduce yourself and what you’ll offer. This helps new subscribers know what to expect from you.
  3. Use your TikTok platform to promote your Substack. Share updates and links to engage your followers and grow your community.

Traditional media outlets are under-monetizing their YouTube channels

Simon Owens's Media Newsletter • 274 implied HN points • 23 Feb 24
💼 Business Marketing Monetization Advertising Media Entrepreneurship
  1. Traditional media outlets are not fully utilizing the monetization potential of their YouTube channels, missing out on significant revenue opportunities.
  2. Newsletter advertising has experienced growth despite challenges faced by the larger advertising industry, with brands noting higher engagement and return on investment.
  3. John Oliver's YouTube channel for Last Week Tonight showcases high engagement with fewer videos compared to other late night shows, yet HBO is not directly monetizing it, highlighting a missed opportunity for revenue.