The hottest Consumer behavior Substack posts right now

And their main takeaways
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Top Business Topics

The very real effects of consumers’ hopes

Klement on Investing • 1 implied HN point • 06 Mar 24
💰 Finance Consumer behavior Economic Indicators
  1. Consumer sentiment surveys are essential indicators for future consumption, but some specific questions like the outlook on major purchases can predict consumption better than headline figures.
  2. Consumers tend to be overly optimistic about their future family finances compared to the overall economy, which can impact future consumption growth.
  3. The level of ex ante optimism, comparing expectations for family finances and the economy, can be a powerful predictor of future consumption growth, while ex post optimism influences savings ratios and credit usage.

Affinity Marketing and the Latino American Fintech Opportunity

Chaos Engineering • 2 implied HN points • 29 Jan 24
💼 Business Marketing Data Analysis Financial Services Startups Consumer behavior
  1. Affinity marketing involves targeting specific customer groups based on shared characteristics or interests.
  2. Hispanics in the US represent a large segment of the population, often working in labor-intensive jobs and having lower educational backgrounds and incomes.
  3. The Latino American fintech market presents an opportunity to provide financial services tailored to the needs of the Hispanic and Latino communities.
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#157 - Nature Is Healing

Below the Line from Kevin LaBuz • 10 implied HN points • 11 Jun 23
💼 Business E-commerce Consumer behavior Expenses Industry Trends
  1. E-commerce industry growth is uneven post-pandemic, with larger companies thriving while smaller ones struggle.
  2. Second quarter outlook for e-commerce shows signs of improvement, but uncertainty remains for full-year guidance.
  3. Consumer behavior is shifting towards more value-focused spending, with customers trading down on discretionary items.

#158 - Harvest Season

Below the Line from Kevin LaBuz • 5 implied HN points • 10 Sep 23
💼 Business E-commerce Financial Management Consumer behavior Artificial Intelligence
  1. E-commerce industry saw improved results in Q2 2023 with leaner cost structures and accelerated growth rates.
  2. Consumer behavior shows focus on value and essentials due to inflation and competition for spending.
  3. Companies are strategically managing expenses, transitioning from broad cost cutting to surgical measures in Q2 2023.

Abby Orler: Investigating the Instagram Infographic Industrial Complex

Do Not Research • 19 implied HN points • 15 Feb 22
🎭️ Culture Social Issues Design Media Critique Activism Consumer behavior
  1. During the surge of infographic media on platforms like Instagram after George Floyd's murder, questions arose about credibility, design origin, and content impact.
  2. Critiques of Instagram Infographics include oversimplification, spreading misinformation, and a shift towards performative activism.
  3. Designers should reevaluate their role in social justice, focusing on accountability within the realm of infographic creation and content dissemination.

(Almost) Building Tacklr

Ben’s Growth Musings • 2 HN points • 01 Mar 23
💼 Business Entrepreneurship Marketing Technology Market research Consumer behavior
  1. The author attempted to validate an idea for an AI phishing protection product by following a structured process.
  2. The author found technical feasibility but faced challenges with market interest and competition, ultimately leading to scrapping the project.
  3. Key takeaways include the importance of validating riskiest hypotheses and understanding market interest before investing further resources.

A Deep Dive Into Lemon8, ByteDance's New Social Commerce App That Could Challenge Instagram

David’s Substack • 1 HN point • 24 Feb 23
💼 Business E-commerce Market Analysis Consumer behavior
  1. Every social commerce platform must balance social and commerce aspects to succeed.
  2. Focusing on authentic content and community growth can lead to sustainable business outcomes.
  3. Decentralized content distribution platforms like RED can offer a unique value to users in comparison to centralized platforms.

D-Students: Microsoft, Apple Get Failing Grades on France’s Repair Index. (For Now.)

Fight to Repair • 0 implied HN points • 24 Mar 21
🕹 Technology Repairability Tech Companies Environmental Impact Consumer behavior
  1. France introduced a Repairability Index to rate products based on repair-ability, giving failing grades to Apple and Microsoft products.
  2. The scoring system considers factors like documentation availability, ease of disassembly, spare parts availability, and pricing of spare parts.
  3. The French Repairability Index has prompted companies to rethink product design and serviceability, setting a precedent for promoting repair-friendly products.

Season 03 - Newsletter 06 --> Look back at 2023 and forward to 2024

Product Hustle Stack Newsletter • 0 implied HN points • 29 Dec 23
💼 Business Product Management Consumer behavior Tech industry Economic Trends AI Integration
  1. Consumer behavior shifted in 2023 due to inflation and a balance between in-store and e-commerce shopping preferences.
  2. 2023 pivotal moments: FTX Crypto Exchange failure, tech industry layoffs, ChatGPT impact, Venture Capital Winter.
  3. Product management trends for 2024: focus on customer-centricity, data-driven decisions, collaboration tools evolution, and AI integration.

The Reopening Party

Joshua Gans' Newsletter • 0 implied HN points • 13 Aug 20
🏥 Health & Wellness Pandemic response Government Influence Consumer behavior Risk Assessment Safety measures
  1. People responded to government reopening by venturing out quickly, even more eagerly than they curtailed activities before lockdowns.
  2. The trusted government theory suggests that people trusted government information post-lockdown, but not pre-lockdown, leading to their swift return to activities.
  3. Alternative theories suggest that post-lockdown rush could be due to pent-up demand after restrictions, or due to perceived safety improvements like social distancing measures.

Covid-19 and 'Forced' Experimentation

Joshua Gans' Newsletter • 0 implied HN points • 07 Aug 20
💼 Business Economics Entertainment Streaming Consumer behavior Decision-making
  1. Due to Covid-19, the entertainment industry is experimenting with online movie releases, which may lead to permanent changes in distribution practices.
  2. The economics of movie distribution involve factors like physical distribution costs, risk aversion in trying new strategies, and revenue-sharing agreements with theaters.
  3. If successful, the shift to online releases could mean higher quality home viewing experiences, changes in consumer choices, and potential scaling back of traditional movie theaters.

Will Yahoo! return to its portal roots?

Joshua Gans' Newsletter • 0 implied HN points • 14 May 13
🕹 Technology Tech Companies Internet Advertising Consumer behavior Competition
  1. Yahoo! may be returning to its portal roots, wanting to be the daily go-to for users across devices.
  2. Yahoo! is focusing on a portal strategy that includes information aggregation to solve users' information overload problems.
  3. Other big tech companies like Facebook, Twitter, Microsoft, and Google have their own strategies, but Yahoo!'s focus on a daily routine user base and advertising is unique.

Revolut’s US payment flaws allowed thieves to steal $20mn; China wraps up fintech crackdown with big fines on Tencent, Alibaba;

Fintech Wrap Up • 0 implied HN points • 12 Jul 23
💰 Finance Fintech Payments Regulation Consumer behavior
  1. Revolut had flaws in their US payment system that allowed thieves to steal $20mn
  2. China imposed big fines on Tencent and Alibaba as part of a fintech crackdown
  3. AI in financial services is evolving with the rise of generative AI, complementing traditional AI