The Social Juice • 95 implied HN points • 10 Jan 25
- Gen-Z is moving away from Google and is using TikTok more for searches. They want content that feels real and relatable, not just the same old marketing.
- Brands should avoid commenting on every viral post. Instead of trying to engage in comments sections, it's better to join existing conversations in places like Discord or Reddit.
- Gen-Z prefers authentic content over polished ads. They want brands to focus on real-life issues and community engagement rather than just selling something.