The hottest Consumer behavior Substack posts right now

And their main takeaways
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Top Business Topics

I wouldn't market to Gen-Z in 2025 without knowing these stats and insights

The Social Juice • 95 implied HN points • 10 Jan 25
💼 Business Marketing Consumer behavior Brand Strategy Digital Trends Social media
  1. Gen-Z is moving away from Google and is using TikTok more for searches. They want content that feels real and relatable, not just the same old marketing.
  2. Brands should avoid commenting on every viral post. Instead of trying to engage in comments sections, it's better to join existing conversations in places like Discord or Reddit.
  3. Gen-Z prefers authentic content over polished ads. They want brands to focus on real-life issues and community engagement rather than just selling something.

What Does It Mean For a Brand To Be Radical?

The Ruffian • 294 implied HN points • 23 Nov 24
💼 Business Branding Marketing Automotive Consumer behavior Luxury goods
  1. Jaguar is undergoing a major rebranding and switching to an all-electric vehicle lineup, but they won't have new cars to sell until 2026. This means they are promoting themselves as a brand without tangible products.
  2. The new branding has sparked a lot of negative reactions, suggesting that their attempt to modernize may be seen as losing their identity rather than revitalizing it.
  3. Jaguar is aiming to target wealthier consumers with fewer, more expensive vehicles, moving towards a luxury market rather than competing with mainstream car brands.

Four minutes

Klement on Investing • 3 implied HN points • 19 Jun 25
💰 Finance Investing Market Trends Consumer behavior Portfolio Management Risk management
  1. Many retail investors focus on just a few stocks, creating a big risk in their portfolios. This makes their investments less diversified and potentially more risky.
  2. Research shows that retail investors often spend very little time figuring out which stocks to buy or sell. On average, they only spend about 20 minutes looking into a stock before making a decision.
  3. The most common research method for these investors is to check short-term price movements rather than doing deep analysis. This can lead to making decisions based on trends instead of solid information.

Results, Actually

benn.substack • 639 implied HN points • 27 Dec 24
💼 Business Data Analytics Company Culture Market Trends Investing Strategies Consumer behavior
  1. Data-driven companies get a lot of attention, but many people still prefer investing in companies led by experienced individuals. This shows that experience holds significant value in business decisions.
  2. People like to be seen as unique or contrarian, but they often know what others like. This means that even when choosing something different, they still have a sense of the mainstream.
  3. There’s a funny perspective on what robots are, with younger generations seeing different meanings in technology compared to older ones. What one generation sees as a robot, another might just see as a gadget.
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Investing Update: 3 Stocks For 2025

Spilled Coffee • 72 implied HN points • 11 Jan 25
💰 Finance Investing Market Trends Stock Analysis Consumer behavior
  1. The job market is doing well, with a low unemployment rate and strong job growth. This is helping boost the economy.
  2. Interest rates are rising, particularly for 10-year Treasuries, which can affect the stock market negatively. The S&P 500 has seen a drop recently due to these rate increases.
  3. Most stocks aren't doing too well right now, with only a small percentage in an uptrend. Small caps are struggling and have dropped over 10% recently.

The Minivan Stigma Edition

Why is this interesting? • 904 implied HN points • 31 Oct 24
🎭️ Culture Automotive Identity Consumer behavior Market Trends Family Dynamics
  1. Minivans used to be very popular for family travel, but now they're often seen as uncool. This change is more about their image than their usefulness because they are still very practical vehicles.
  2. Despite the stigma, there's a growing trend of people using different types of vans for adventure, like those converted for #vanlife. These vans are seen as cool and can still be practical for families.
  3. There's a big opportunity for automakers to redesign minivans to make them more appealing. If they can combine the useful features of a minivan with a cooler look, they could attract more buyers again.

Economics of Taylor Swift's $2B+ Eras Tour

SatPost by Trung Phan • 127 implied HN points • 13 Dec 24
💼 Business Economics Entertainment Touring Marketing Consumer behavior
  1. Taylor Swift's Eras Tour made over $2 billion, breaking records as the most profitable concert tour ever. Each show grossed about $14 million, and after expenses, Swift took home around $7.25 million per show.
  2. The tour had a huge economic impact on the cities it visited, with fans reportedly spending over $1,300 each in local economies. This resulted in an estimated total boost of $5 billion to $10 billion across the U.S. leg of the tour.
  3. Swift's careful planning for the tour focused on accessibility, artist empowerment, and fan engagement. She included new artists as openers and tailored each show to create unique experiences for fans, making the tour a massive cultural event.

'Just put your phone away' - Dec 2024 catch up service #1

Brain Pizza • 595 implied HN points • 18 Dec 24
🕹 Technology Smartphones Social media Digital Culture Communication Consumer behavior
  1. Putting your phone away improves conversation quality. It's easier to connect and enjoy talking to each other without distractions.
  2. Smartphones are a big part of our lives, and almost everyone has one. They have changed how we communicate but can sometimes take away from real-life interactions.
  3. Being aware of smartphone usage can help us be more present in conversations. Taking a break from our devices can do wonders for our social experiences.

Top Links 601 US grocery mayhem, the weight-loss boom, the history of meat extract and anti-humanism.

Chartbook • 500 implied HN points • 28 Dec 24
🍲 Food & Drink Nutrition Food history Consumer behavior
  1. US grocery shopping is facing major challenges and changes. Many people are feeling uncertain about what to buy and where to shop.
  2. There is a growing interest in weight loss and related products. This trend reflects a wider cultural focus on health and body image.
  3. The history of meat extract and themes of anti-humanism are becoming more relevant. These ideas encourage us to think about our relationships with food and society.

The Perverse Incentives Depreciating Your House

QTR’s Fringe Finance • 22 implied HN points • 29 Jan 25
💰 Finance Housing Market Real Estate Economic Policy Consumer behavior Investment Strategies
  1. Home prices are rising fast, making it hard for many people to think they'll ever own one. It's more of a struggle for the average person to afford a home nowadays.
  2. Builders often focus on making homes quickly and cheaply instead of making them durable and long-lasting. This means new homes might not hold their value as well as older ones.
  3. Homebuyers are not paying as much attention to quality. They’re more interested in lower prices, which can lead to issues later as newer homes may need repairs sooner.

Not another marketing trends report: I accidentally wrote this

The Social Juice • 41 implied HN points • 17 Jan 25
💼 Business Marketing Trends Advertising Consumer behavior Digital Media
  1. Brands are focusing more on real-life experiences instead of CGI and visual effects. Real events can engage customers just as strongly as elaborate digital fantasies.
  2. The lines between online and in-person experiences are blurring for Gen-Z. They still value real-world events but are motivated by how they can boost their online presence.
  3. AI in marketing is shifting from low-quality content to more creative, thoughtful pieces. It's about using technology to enhance storytelling and engage audiences better.

Malta Liquidity

Malt Liquidity • 12 implied HN points • 08 Feb 25
💰 Finance Investing Trading Market Analysis Consumer behavior Mental health
  1. Travel can often feel like work, and it's not always enjoyable. Sometimes it’s more about experiencing new places than actually immersing oneself in them.
  2. Taking breaks is essential for clear thinking. Finding time to think deeply without distractions can help improve creativity and problem-solving skills.
  3. Retirement is more about having the freedom to choose how you spend your time. It’s not just about money; it's about being content with how you live your life.

The Enemy is Us on Health Policy

In My Tribe • 440 implied HN points • 25 Dec 24
🏥 Health Politics Health care Policy Analysis Public Health Consumer behavior Health economics
  1. Many Americans see health care as a gift, not a product, which makes it hard to talk about costs. Doctors want to be paid, but they don't want to think of themselves as selling their services.
  2. There are certain cultural attitudes that shape the way our health care system works today. These attitudes include the reluctance to view health care as a commodity.
  3. People often ignore other ways resources can be used when it comes to health care. This can create issues in how we manage and think about health care policies.

Top Links 610 China's procyclical fiscal. Whole Foods v. Trader Joe's. Pakistan's surprise rally & chess dominance.

Chartbook • 286 implied HN points • 06 Jan 25
💰 Finance Economics Investing Market Trends Fiscal policy Consumer behavior
  1. China's fiscal policy has become procyclical, which means it is tightening when the economy needs support. This could actively hinder economic recovery in challenging times.
  2. Whole Foods and Trader Joe's represent contrasting business models, with Whole Foods focusing on premium offerings and Trader Joe's emphasizing value and unique products. This highlights different consumer preferences in grocery shopping.
  3. Pakistan experienced an unexpected rally, demonstrating resilience in its economy, alongside notable achievements in chess. This showcases the potential for growth and excellence in different fields, even in difficult circumstances.

What Is a Brand?

VERY GOOD PRODUCTIZED GUIDES • 119 implied HN points • 26 Jun 24
💼 Business Branding Marketing Design Consumer behavior Entrepreneurship
  1. A brand is more than just a logo or a website; it's how a company is perceived by customers. It includes everything about the company, inside and out.
  2. Building a brand involves creating trust and relationships with people. It's about how customers feel when they interact with your business.
  3. Your brand is shaped by how others see you over time. It's important to stand out and leave a memorable impression, as that perception affects your success.

#17: Niche cruise products: Why they work and how they might grow

Bureau of Adventure • 59 implied HN points • 27 Jul 24
💼 Business Cruise Industry Market Trends Consumer behavior Business strategy
  1. Niche cruise products, like river and coastal cruising, work well because they focus on smaller, unique destinations. This creates a more personalized experience for travelers, allowing them to explore different places without the crowds of larger ships.
  2. Established cruise lines mostly stick to big ships and mainstream markets because they see smaller niches as a distraction. However, this leaves openings for new companies to succeed in these specialized areas.
  3. The future looks bright for niche cruising, especially with a trend toward sustainability. Smaller ships can become more eco-friendly, which might appeal to communities that want to limit large cruise ships and reduce environmental impacts.

Top Links 594 American consumers flipflop. Questioning the savings glut & the strain of too much scientific publishing.

Chartbook • 286 implied HN points • 21 Dec 24
💰 Finance Economy Consumer behavior Savings Publishing Scientific research
  1. American consumers are uncertain about their spending and saving habits right now. It shows there's a lot of confusion about the economy.
  2. There's a discussion about whether there's too much focus on saving money in the economy. Some believe this could be a problem.
  3. The volume of scientific publishing is increasing, and this might be causing stress for researchers. It's important to find a balance in how much gets published.

Algorithms and the Homogenization of Taste

The Analog Family • 379 implied HN points • 09 Feb 24
🎭️ Culture Social media Trends Consumer behavior Travel Personal Identity Art
  1. Social media algorithms influence our tastes by showing us similar things repeatedly, which can make our preferences less personal and more generic. Instead of discovering unique experiences, we often end up picking places that are popular online.
  2. The rise of these algorithms leads to a homogenization of culture, where everyone likes the same music, wears similar clothes, and follows the same trends. This makes our experiences and choices feel less special and diverse.
  3. To combat this, it's important to seek out personal experiences and make choices based on curiosity and spontaneity, rather than popularity. Trying new things and exploring without reliance on online reviews can lead to more memorable and meaningful moments.

Herding in Queues: Why we Can’t resist Long Lines for Bagels

Gad’s Newsletter • 32 implied HN points • 23 Dec 24
🍲 Food & Drink Consumer behavior Psychology Economics Marketing
  1. People often wait in long lines for things like bagels because they believe that if a lot of others are waiting, then the product must be really good. This is called social proof.
  2. Even though waiting can be frustrating, many customers think the experience is worth it. They might feel like they're part of something special when they join a long line.
  3. Humans tend to mimic what others want rather than deciding for themselves. This means our desires can be influenced by seeing others enjoy something, like delicious bagels, leading us to wait in line too.

American Advantages in Economies of Scale

Erik Examines • 89 implied HN points • 25 Feb 25
💼 Business Economics Markets Consumer behavior Entrepreneurship Global Trade
  1. The size of America's consumer market helps businesses grow because they can reach a lot of people who can afford to buy their products. A bigger market means they can make more items faster, like how a big factory can produce more than a small workshop.
  2. Cultural similarities in America allow stores and brands to sell the same products across the country without changing much. This makes it easier for companies to run and for consumers to find what they want, no matter where they are.
  3. English, especially American English, is popular around the world. This helps American brands and culture spread more easily, making it a powerful tool for influence and business growth.

People act. Markets clear. Everything else is commentary.

Economic Forces • 10 implied HN points • 23 Jan 25
💼 Business Economics Market Theory Consumer behavior Price theory
  1. Economic models have two main parts: how people behave and how those behaviors interact in the market. Understanding both helps clarify how markets operate.
  2. Equilibrium in economics doesn't mean everything is still. It's about finding a way to make individual choices work together, even in changing situations.
  3. Critiques of economics often focus on rationality, but understanding the constraints, like budgets, is more important in predicting market outcomes.

Thoughts For Sale

Working Theorys • 195 implied HN points • 20 Nov 24
🎭️ Culture Intellectualism Media Content creation Consumer behavior
  1. Substack is trying to become a platform for not just writers but all kinds of creators. They want to grow beyond just newsletters and include videos and podcasts, making it a one-stop shop for creative content.
  2. The platform is seen as a way to support and connect with writers while also offering subscribers a chance to show their intellectual tastes. It’s becoming a symbol of belonging to a specific community or culture.
  3. As Substack grows, it faces a challenge of maintaining quality while expanding its audience. There's a risk that it might lose its special intellectual vibe as it tries to attract more users and different types of content.

The Collection of Every Report Mentioned In The Social Juice Newsletter in 2024

The Social Juice • 31 implied HN points • 22 Nov 24
💼 Business Marketing Consumer behavior Advertising Sales Strategies Market research
  1. Studies show that consumers want brands to respond quickly to their questions. Fast responses can lead to repeat business.
  2. Marketing needs to focus on how consumers feel about their products. Emotional advertising can make people more willing to pay more.
  3. Research indicates that consumers prefer sorry offers over loyalty points or credits when brands make mistakes. An apology can go a long way!

What happened in marketing: FTC working overtime, LinkedIn becoming home of AI slop and Bluesky

The Social Juice • 26 implied HN points • 01 Dec 24
💼 Business Marketing Advertising Technology E-commerce Consumer behavior
  1. The FTC is actively investigating companies like Google and Microsoft for potential monopolistic practices in the ad tech industry. This could lead to changes in how these companies operate.
  2. LinkedIn is seeing an increase in AI-generated content, which some users find less authentic and engaging. It's becoming more common to encounter bot-generated posts.
  3. Bluesky is gaining popularity among journalists, as it's reportedly driving more referral traffic than Twitter. This shift might indicate a growing preference for alternative social media platforms.

Rethinking Returns: The Invisible Battleground of Modern Retail

Gad’s Newsletter • 29 implied HN points • 25 Nov 24
💼 Business Retail E-commerce Consumer behavior Sustainability Logistics
  1. Returns during the holiday season are rising, causing challenges for both shoppers and stores. Retailers are changing their return policies to manage costs and customer satisfaction better.
  2. Some companies are offering return-less refunds, where customers keep the items without returning them. This helps stores save money on shipping and processing, but it can create confusion about who benefits from these policies.
  3. Retailers are using new strategies to reduce returns, like providing customers with better information to help them make good choices. Companies need to balance easy returns while being mindful of costs and environmental impacts.

From Anti-Aging to Pro-Living

Creative Destruction • 26 implied HN points • 22 Nov 24
🎭️ Culture Health trends Social norms Lifestyle Choices Consumer behavior
  1. People are really focused on anti-aging and doing extreme things to avoid getting older. This can make them miss out on actually enjoying life.
  2. The trend is getting more commercialized, with lots of companies selling products that promise to reverse aging. It's becoming more about selling than about real health.
  3. Focusing too much on living longer can lead to forgetting how to truly live and enjoy the present moment.

Music NFTs: Passing Fad or Future of Music?

DeFi Education • 499 implied HN points • 09 Mar 23
🎶 Music Music Industry Consumer behavior Technology impact NFTs
  1. Music has changed a lot over the years, especially with technology. Today, artists can reach fans easily, but streaming often doesn't pay them well.
  2. True fans engage more than just listening. They buy merch and go to shows, which is why artists want to connect with them.
  3. Music NFTs can be a helpful tool for artists and their loyal fans. They don't need to change the whole music industry to be valuable.

Why I love marketing

Tech Ramblings • 19 implied HN points • 10 Jul 24
💼 Business Marketing Advertising Branding Consumer behavior Digital marketing
  1. Marketing is much more than just advertising; it's everything a company does to connect with its customers. This includes building websites, social media, and promotional campaigns.
  2. Great marketing focuses on a company's values and what they mean to customers, rather than just the products. Successful ads often connect with deeper themes like community and enjoyment.
  3. Instead of viewing marketing as a hindrance, see it as a chance to communicate and engage with people. Good marketing can create lasting impressions and loyalty.

#080 ✰ "LE NEW CONSUMER" manifesto

Objet • 98 implied HN points • 09 Feb 24
🎭️ Culture Manifesto Consumer behavior Values Relationships Meaning
  1. The manifesto introduces the concept of 'Le New Consumer' who is an optimist and believes in creating a better world through their purchasing power.
  2. The 'Le New Consumer' values empowerment, balance, intellectual honesty, relationships, questioning intentions, curation, embracing friction, creating meaning, and seeking like-minded individuals.
  3. The manifesto encourages individuals to join the movement and embrace the values of 'Le New Consumer' to make a positive impact on the world.

Margaritas at the Mall

Kneeling Bus • 215 implied HN points • 10 Feb 24
🎭️ Culture Exercise Internet culture Urban life Evolution Consumer behavior
  1. The concept of exercise is portrayed as peculiar and counterintuitive in modern society, with emphasis on the trend towards optimizing the self.
  2. The digital age has paradoxically renewed focus on physical appearance and maintenance, despite the technological liberation that was once presumed.
  3. There is a critique on contemporary gym culture, illustrating a disconnect between the adapted physical ideals and the practical lifestyle in today's society.